1. Use of Smart Cards Rising in India
Fuelled by a strong demand in a number of public and private projects, the market for smart
cards is expected to grow rapidly in India.
Over the last decade, smart cards have significantly reduced our dependence on paper based
applications making information easily available. IMARC Group, one of the world’s leading
research and advisory firms, finds that smart cards are not only rapidly replacing paper and
magnetic stripe cards wherever they are in use but have also started penetrating into sectors
that had remained untapped so far. According to the firm’s new report, “Indian Smart Card
Market Report & Forecast: 2011-2016”, till recently, the telecom sector had been the only
prominent user of smart cards in the country. The picture is now undergoing a radical change.
Driven by a number of public and private initiatives, the use of smart cards is getting more and
more diversified.
The report suggests that smart cards currently form a core part of the Indian E-governance
initiatives. Smart cards are currently/expected to be issued in a number of E-governance
projects such as the National Population Register Project, MNREGA, RSBY, ECHS, E-
passports, Ration Cards, Driver’s License and Registration Certificate, PAN Cards, Ticketing
etc. Apart from the public sector, the opportunity of smart cards in the banking and retail sectors
are also huge. Findings from the report suggest that currently only a fraction of credit and debit
cards in India are smart cards. Most banks, however, are shifting from magnetic stripe cards to
smart cards. This is expected to create a huge opportunity of smart cards in this segment. Apart
from credit debit and cards, the Indian retail sector also provides a huge opportunity in other
segments where smart cards currently have a negligible presence. These include E-Purse,
loyalty cards, frequent shopper, frequent flyer, food courts, gaming zones, etc.
IMARC Group’s new report entitled “Indian Smart Card Market Report & Forecast: 2011-
2016” provides exhaustive information and objective analysis on the Indian smart card market
along with its various segments and sub-segments. The study that has been undertaken using
both desk-based and qualitative primary research has analyzed various aspects and provides a
comprehensive understanding of the Indian smart card market. The report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists, and all those who
are looking to foray into the Indian smart card market in some form or the other.

2. Table of Contents
1. Research Methodology & Market Definitions
2. Executive Summary
3. Why is the Indian Smart Card Market so Lucrative?
3.1 India’s Large Population Provides a Huge Consumer Base for Mass Market Applications
3.2 E-Governance Initiatives by the Central & State Governments to Create Huge Opportunities
3.3 Modernization of the Transportation Systems will Expand Smartcard Usage
3.4 Untapped Retail & Banking Sectors
3.5 Growth in the Country’s GSM Subscribers will Drive Demand in the Telecom Sector
3.6 Adoption of Smart Cards in Identity Management is Increasing
4. Challenges Faced by the Indian Smart Card Market
4.1 Technical & Bureaucratic Delays
4.2 Infrastructure Constraints
4.3 Limited Awareness
4.4 Declining Prices
5. Indian Smart Card Market Performance
5.1 Current Trends
5.2 Market Forecast
6. Market Analysis by Applications
6.1 Telecommunication
6.1.1 Overview
6.1.2 Smart Card Sales & Volume: Current Trends & Forecast
6.3 National Population Register
6.3.1 Overview
6.3.2 Smart Card Sales & Volume: Current Trends & Forecast
6.4 Financial Services
6.4.1 Credit/Debit Cards
6.4.1.1 Overview
6.4.1.2 Smart Card Sales & Volume: Current Trends & Forecast
6.4.2 Financial inclusion
6.4.2.1 Overview
6.4.2.2 Smart Card Sales & Volume: Current Trends & Forecast
6.4.3 PAN Cards
6.4.3.1 Overview
6.4.3.2 Smart Card Sales & Volume: Current Trends & Forecast
6.5 Travel Identity
6.5.1 E-Passports
6.5.1.1 Overview
6.5.1.2 Smart Card Sales & Volume: Current Trends & Forecast
6.5.2 Driving License
6.5.2.1 Overview
6.5.2.2 Smart Card Sales & Volume: Current Trends & Forecast
6.5.3 Registration Certificates
6.5.3.1 Overview
6.5.3.2 Smart Card Sales & Volume: Current Trends & Forecast
6.6 Automatic Fare Collection
6.6.1 Metro Rail Projects

3. 6.6.1.1 Delhi Metro
6.6.1.2 Kolkata Metro
6.6.1.3 Bangalore Metro
6.6.1.4 Mumbai Metro
6.6.1.5 Hyderabad Metro
6.6.1.6 Chennai Metro
6.6.1.7 Other Metro Projects
6.6.2 Bus Transportation
6.6.2.1 Ahmedabad Bus Rapid Transport System
6.6.2.2 BEST & NMMT
6.6.3 Indian Railways
6.7 Public Distribution Systems
6.7.1 Overview
6.7.2 Smart Card Sales & Volume: Current Trends & Forecast
6.8 Health Care
6.8.1 Rashtriya Swasthya Bima Yojana
6.8.1.1 Overview
6.8.1.2 Smart Card Sales & Volume: Current Trends & Forecast
6.8.2 Ex-Servicemen Contributory Health Scheme
6.8.2.1 Overview
6.8.2.2 Smart Card Sales & Volume: Current Trends & Forecast
7. About IMARC Group
To buy the complete report or to get a free sample, please contact:
IMARC Group - Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group - Europe, Middle East & Africa
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group - Europe, Middle East & Africa
Email: apac@imarcgroup.com
Phone: +1-631-791-1145
For more information please visit: http://www.imarcgroup.com/indian-smart-card-market-report-
forecast-2011-2016/
Keywords
Smart card market, Indian smart card market, transportation, telecommunication, financial inclusion,
public distribution, Debit Card, Credit Card