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The Social Imperative
HR’s Role In Creating And Sustaining
The Socially Powered Enterprise
KrishnaDe.com
@KrishnaDe on Twitter
CIPD Ireland Conference 2013
#cipdireland100
Photo credit http://http://bgn.bz/socialapps
KrishnaDe.com
The Emergence Of The Social Business
Impacts On The Culture Of An Organisation
The use of social technologies is not only applicable to the marketing function
and can help you become more agile and support organisational development
KrishnaDe.com
We Need To Ensure That Governance
And Policies Are In Place
Social media policies integrate with policies you have in place already
Find resources at http://bgn.bz/socialmediapolicies
Photo credit http://bgn.bz/matches
Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your
social media activities are integrated into your communications
Photo credit http://bgn.bz/flwindmill
Review your analytics to understand what device people are using to
access your online content and develop a plan to ensure it is accessible
Are Your Online Communications
Mobile Ready?
The device we choose to use is often driven by the context including
when we search and where we are searching from
Photo credit http://bgn.bz/devices
KrishnaDe.com
It is essential that we integrate engaging visual content
which will also help encourage online sharing
Photo credit http://bgn.bz/flcameras
KrishnaDe.com
Make Your Content Easy To Share
Photo credit http://bgn.bz/sharingcupcakes
Enable your content to be shared from your website
and use platforms that enable others to embed your content
KrishnaDe.com
KrishnaDe.com
Social Technologies Can Help You
Express Your Employer Brand
Your employer brand is relevant through the employment lifecycle and reflects the
multiple touch points you have with employees and potential candidates
Photo credit http://bgn.bz/applecore
KrishnaDe.com
Are You Monitoring The Reputation
Of Your Employer Brand?
58% of individuals say a negative interview experience will impact future buying
decisions and 87% are likely to share the experience (source http://bgn.bz/amrsurvey)
Photo credit http://bgn.bz/smcommancentre
KrishnaDe.com
Integrating Social Technologies
Into Your Resourcing And Recruiting Can
Help Reduce Overheads
Technologies include using social networking for candidate attraction
using social referral tools and using multi media for recruiting
Photo credit http://bgn.bz/helpwanted
KrishnaDe.com
Enhancing Employee Engagement And
Organisational Performance
Using Social Technologies
Examples include enterprise social networks , integrating social features
into your intranet and social enhanced employee newsletters
Photo credit http://bgn.bz/tinphones
KrishnaDe.com
Embedding Of New Capabilities
And Empowering Employee Advocates
Develop and embed new capabilities in your organisation to support continuity planning
and consider how you could enable and empower your people to be brand advocates
Photo credit http://bgn.bz/employeetraining
KrishnaDe.com Ensure your risk and crisis management plans to take into account how you can use social
technologies both as an early warning system and to share your communications
Integrate Digital Communications
Into Your Communications And Crisis
Management Plans
Photo credit http://bgn.bz/roundtable
KrishnaDe.com
Manage Your Digital Footprint
For Career Success
Your reputation and personal brand is impacted by your online presence
Ensure you are proactive in using it to support your career
Photo credit http://bgn.bz/peoplegathering
Let’s stay in contact on
Google Plus
where I share social business trends
Just ‘Click’ on the image below to add me to your Circles
If you found this presentation of interest
please look left and click to share the
presentation with your network
Thank you!

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Social HR - HR's role in creating and sustaining the social business

  • 1. The Social Imperative HR’s Role In Creating And Sustaining The Socially Powered Enterprise KrishnaDe.com @KrishnaDe on Twitter CIPD Ireland Conference 2013 #cipdireland100 Photo credit http://http://bgn.bz/socialapps
  • 2. KrishnaDe.com The Emergence Of The Social Business Impacts On The Culture Of An Organisation The use of social technologies is not only applicable to the marketing function and can help you become more agile and support organisational development
  • 3. KrishnaDe.com We Need To Ensure That Governance And Policies Are In Place Social media policies integrate with policies you have in place already Find resources at http://bgn.bz/socialmediapolicies Photo credit http://bgn.bz/matches
  • 4. Develop Your P.O.W.E.R Plan KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your social media activities are integrated into your communications Photo credit http://bgn.bz/flwindmill
  • 5. Review your analytics to understand what device people are using to access your online content and develop a plan to ensure it is accessible Are Your Online Communications Mobile Ready? The device we choose to use is often driven by the context including when we search and where we are searching from Photo credit http://bgn.bz/devices KrishnaDe.com
  • 6. It is essential that we integrate engaging visual content which will also help encourage online sharing Photo credit http://bgn.bz/flcameras KrishnaDe.com
  • 7. Make Your Content Easy To Share Photo credit http://bgn.bz/sharingcupcakes Enable your content to be shared from your website and use platforms that enable others to embed your content KrishnaDe.com
  • 8. KrishnaDe.com Social Technologies Can Help You Express Your Employer Brand Your employer brand is relevant through the employment lifecycle and reflects the multiple touch points you have with employees and potential candidates Photo credit http://bgn.bz/applecore
  • 9. KrishnaDe.com Are You Monitoring The Reputation Of Your Employer Brand? 58% of individuals say a negative interview experience will impact future buying decisions and 87% are likely to share the experience (source http://bgn.bz/amrsurvey) Photo credit http://bgn.bz/smcommancentre
  • 10. KrishnaDe.com Integrating Social Technologies Into Your Resourcing And Recruiting Can Help Reduce Overheads Technologies include using social networking for candidate attraction using social referral tools and using multi media for recruiting Photo credit http://bgn.bz/helpwanted
  • 11. KrishnaDe.com Enhancing Employee Engagement And Organisational Performance Using Social Technologies Examples include enterprise social networks , integrating social features into your intranet and social enhanced employee newsletters Photo credit http://bgn.bz/tinphones
  • 12. KrishnaDe.com Embedding Of New Capabilities And Empowering Employee Advocates Develop and embed new capabilities in your organisation to support continuity planning and consider how you could enable and empower your people to be brand advocates Photo credit http://bgn.bz/employeetraining
  • 13. KrishnaDe.com Ensure your risk and crisis management plans to take into account how you can use social technologies both as an early warning system and to share your communications Integrate Digital Communications Into Your Communications And Crisis Management Plans Photo credit http://bgn.bz/roundtable
  • 14. KrishnaDe.com Manage Your Digital Footprint For Career Success Your reputation and personal brand is impacted by your online presence Ensure you are proactive in using it to support your career Photo credit http://bgn.bz/peoplegathering
  • 15. Let’s stay in contact on Google Plus where I share social business trends Just ‘Click’ on the image below to add me to your Circles
  • 16. If you found this presentation of interest please look left and click to share the presentation with your network Thank you!