Krispian Emert attended the 2013 UX Strategy Conference in Atlanta, and returned with lots of great ideas and techniques to share about making UX more strategic and less tactical. This slide deck accompanied Krispian's talk to the Vancouver User Experience Group, "Lessons from the 2013 UXSTRAT Conference," where she shared her favourite techniques learned from Foolproof's Tim Loo, Mail Chimp's Aarron Walter and The Understanding Group's Dan Klyn. Krispian's talk also covers how she is using the techniques learned at UX STRAT in her own work.

1. uxst rat
UX Strategy: lessons from
by krispian emert

2. Hello!
and thank you

3. lessons from
uxst rat

4. UX design therapy
@UXdesigntherapy

5. ux strategy

6. about me
@krispian krispian@gmail.com

9. interface design
applications

10. dot com
crash!

11. menu design

14. Visual designer: Gary De Guzman

15. ux strategy

16. LET’S DISCUSS THE DIFFERENCE BETWEEN
TACTICS vs Strategy

17. UX PYRAMID: TACTICAL ACTIVITIES

18. TACTICAL UX
Credit: Anthony Colfelt / Different

19. IF THE UX SUCKS,
who’s to
blame?

20. Credit: Anthony Colfelt / Different
A BETTER APPROACH
STRATEGIC UX

21. HOW IS THIS ACCOMPLISHED?
foolproof’s ux strategy
framework
!
UX STRAT 2013: Tim Loo, Workshop: Redesigning
business culture and thinking around the customer

24. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

25. please view tim loo’s
full deck at
http://www.slideshare.net/UXSTRAT/ux-strat-2013tim-loo-workshop-redesigning-business-cultureand-thinking-around-the-customer

26. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

27. so, where are we today?
it all starts with
RESEARCH

28. MailCHIMP’s aarron walter
connected ux
!
using evernote to gather disparate info about
current experience

29. Aarron Walter

33. for aarron walter’s slides
please visit
http://www.slideshare.net/UXSTRAT/ux-strat-2013aarron-walter-connected-ux

34. where are we today?
communicate THE current state
IMPACTFULLY
MORE TIPS FROM FOOLPROOF

38. YOU’VE COMMUNICATED CURRENT
STATE, STAKEHOLDERS HAVE TAKEN
NOTICE, AND ASK:
WHAT SHOULD
WE DO?
THE NEXT STEP, COMMUNICATE THE SOLUTION

39. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

42. EXPERIENCE PRINCIPLES DON’T HAVE TO BE FANCY
Ben Crothers

44. YOU DON’T NEED TO BE AN ARTIST TO COMMUNICATE
FUTURE STORIES (OR SCENARIOS OR STORYBOARDS)
http://www.uxapprentice.com/
www.theservicedesignprogramme.org

45. Ben Crothers
NOTE THE REFERENCE TO EXPERIENCE PRINCIPLES!

46. future stories define
OUTCOMES
AND WE WANT THE OUTCOME TO BE GOOD

47. but… what DO WE
MEAN BY
Good?

48. what is good
part 1: defining

49. EXPERIENCE PYRAMID: SIMPLIFIED

50. what does it MEAN to be
amazing?

51. EXPERIENCE PYRAMID
YOU NEED TO GET THE FOUNDATIONS RIGHT BEFORE SETTING YOUR SIGHTS ON ‘AMAZING’

54. DESIGNING AT THE TOP OF THE EXPERIENCE PYRAMID,
DOES NOT MEAN WE START AT THE TOP OF THE UX
PYRAMID. FOUNDATIONAL ACTIVITIES MUST OCCUR FIRST.
UI
Interaction Design
Information Architecture
Content Strategy
User
Research
UX PYRAMID
IN NON-JARGONESE

55. THANKS TO THE BRILLIANT DORIAN TAYLOR FOR HELPING ME TO COME UP WITH THE PYRAMIDS

56. INSPIRATION CAME FROM A DIAGRAM IN HIS ARTICLE: User Experience Design: The Mirror Image of Marketing

57. I WAS INSPIRED TO CREATE YET ANOTHER PYRAMID, AN ANALOGY THAT HELPS STAKEHOLDERS TO UNDERSTAND
THE VALUE OF FOUNDATIONAL ACTIVITIES IN A REALM IN WHICH THEY UNDERSTAND

58. UX PYRAMID
FEEL FREE TO USE AND SHARE

59. EXPERIENCE PYRAMID
FEEL FREE TO USE AND SHARE

60. what is good
part 2: measuring

61. !
UX STRAT 2013: Dan
Klyn, DETERMINING
WHAT GOOD MEANS

62. THE STAKEHOLDER AND I: A SINGLE VISION
CREDIT: DAN KYLN

63. CREDIT: DAN KYLN
OUR SHARED VISION WILL RESULT IN THE EPITOME OF SIMPLICITY

64. CREDIT: DAN KYLN
ACTUAL STAKEHOLDERS! ALL WITH DISPARATE VISIONS

65. ACTUAL PROJECT!
CREDIT: DAN KYLN

66. CREDIT: DAN KYLN
Performance Continuum
DAN KLYN GOT THE INSPIRATION FROM AN ARCHITECTURE TEXTBOOK

67. CREDIT: DAN KYLN
THE ATTRIBUTES ARE NOT OPPOSING “VERSUS”, RATHER, THINK “YET”
NOT ZERO SUM, BUT A MODEL FOR DISCUSSION AND ACCOUNTABILITY

68. CAN APPLY TO ENTIRE PROJECT, OR TO A DISCRETE FEATURE
CREDIT: DAN KYLN

69. for DAN KLYN’S slides
please visit
http://www.slideshare.net/UXSTRAT/uxstrat-2013-dan-klyn

70. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

73. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK

76. case study

77. Holy SH*T: I got a seat at the
table

79. user research
INSIGHTS

81. BEHAVIOURAL PROFILES

82. experience
principles

85. experience
map

87. WRAP UP

88. uxstrat
http://www.slideshare.net/UXSTRAT
join us!
ux design therapy
http://www.meetup.com/UX-Design-Therapy/

90. THANK YOU