This presentation covers principles for marketing on Facebook as well as 4 tactics to market your brand on Facebook including: Fan Pages, Events, Groups and Ads.

1. Facebook Marketing Making it Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher @bootcampdigital

4. The #1 Social Media network in the world

8. Rules of Engagement

9. 1. Don’t be a dirty spammer

10. 2. Real world networking principles still apply

11. 3. Give people something of value

12. 4. Know your target audience

13. 5. Focus on business value not activity

15. When is the last time you visited a fan page?

16. Build a content plan covering who, what and when.

17. Include photos and videos .

19. Be a resource for questions.

20. Provide unique value to your fans.

21. Run a contest to engage and reward your fans.

23. Integrate with offline campaigns.

24. Use insights to track, monitor and improve.

25. Remember to keep your participation relevant to the subject and audience.

27. Create a group about something people are passionate about.

28. Participate in groups related to your product or industry.

31. Facebook Ads

34. Build an App