Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
24. How Colleges are Using Social Media
Helping alumni find jobs
Collaborating and connecting with
students
Communicating with prospective students
Fundraising
Connecting with alumni
Sharing information
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25. "It's like reading a text
message from my mom. It
screams that 'I didn't do my
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34. People are Information Hungry.
Got Useful Content To Share?
Publishing is when you share information with
others by posting it online. The information can
take many different forms. They key to success
is the CONTENT.
Blog
Email Newsletter
Webinar
Ebook
Whitepaper
Podcast
Live Chat
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35. Email Newsletter
Constant Contact
Create a free one in 20 mins
Still a preferred communication method
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36. Webinar
Pre-scheduled virtual event
People call in and can view your
powerpoint or computer screen on their
computer
Live and recorded
Can have Q&A, take polls, ask questions,
etc
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38. Ebook and Whitepaper
Digitalwritten information on a subject
Typically a comprehensive overview of a
subject.
8 – 20 pages long (depending)
Available via download
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39. Video Sharing
Sharing video is very powerful
For search engines and as a way to
connect
Production quality doesn’t have to be as
high as television
A flip cam (<$200) will record great quality
videos
More engaging way to share your mesage
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41. You Tube
Free to create an account and upload
videos
Can create a customized channel
Ranks well in search engines
Posting it isn’t enough – you need a plan
to build views
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42. Showcase Your Product
• 3 months after video
launch had sold over
$130k (which was the
annual projection)
• Global distribution offers
• YouTube referrals account
for over 45% of all referrals
to their site
• 50% convert to a sale who
come from YouTube vs.
10% from other sources
• “It changed my company
over night”
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62. Slideshare.net
Allows you to share slide shows online
Free to use and can have great reach
Can transport to blog, facebook, etc
Shows that you are a thought leader on a
subject
In 2009, I shared 11 slide shows and
received over 10,000 views.
Beware of copyright issues.
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64. News Sharing
Popular strategy for syndicating content
and driving views to websites
Digg.com
News site popular with young males
News articles are submitted and can be voted
up or down
Front page is based on votes
Can drive significant traffic
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68. Facebook Growth
800 million active users
50% login every day
The fastest growing demographic:
! 35 years old and older
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69. Facebook Engagement
Average user has 130 friends on the site
Average user is connected to over 80
groups, pages and events
More than 10 million users become fans of
Pages each day
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71. Facebook is where…..
You find people you went to high school
with
You stay connected with people in your
life
You share photos and videos
You Connect with people you actually
know in real life
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72. Pages
“only the
official
representativ
e of an artist,
business, or
brand may
create a
Facebook
Page.”
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79. Features
Anyone can contribute to discussion
No Multi-media
Send messages to all members
Pick a great name
Get loyal fans to start discussions
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85. What Can You DO on LinkedIn?
1. Stay Connected
2. Build New Connections
3. Join Relevant Groups
4. Post in the Q&A
5. Search for specific people/attributes
6. Expand your network (carefully)
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86. Commit to 5 – 10 mins a day
Update your status
Answer a question
Post to a group
Add connections
Update your profile
Recommend a co-worker
Request recommendations
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87. How Businesses use LinkedIn
Business Development – find and connect with
people
Sales – find prospects in your network
Recruiting – post jobs and research candidates
Partnerships – find organizations to partner with
Marketing – position your company or
employees as experts
Marketing – build awareness for your company
and employees
Sales – Create company pages with products
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90. 13% of
Americans
use
Twitter (up
5% from
2009)
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91. What is interesting or remarkable
in your life that you want to share?
News
Events
Plans
Thoughts
Ideas
Stories
Funny stuff
Websites
Resources
Recommendations
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104. Discussion Sites
There are discussion sites for almost any
subject area
Go to big-boards.com to find discussion
forums
People talk about what they are interested
in or want to learn about
Way to get detailed information for big
decisions or purchases
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106. Public Relations is Changing
More about the public
Influencers are more than traditional
press:
Bloggers
Twitter
Facebook
Word-of-mouth
News stories sometimes start on the web
Influencers are everywhere
Long-tail PR
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116. ONLY 14%
OF PEOPLE TRUST ADVERTISEMENTS.
78%
OF PEOPLE TRUST RECOMMENDATIONS
FROM OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
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117. Join me at the
Reception for my
Book Signing
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929
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