Social Media for Higher Education (Colleges, Universities)
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This document discusses building an effective social media plan. It emphasizes defining goals and understanding audiences. It also provides tips on listening to customers, creating valuable content, and testing strategies. Multiple social media platforms are described, like Instagram, Pinterest, Google+, blogs and video. The document stresses developing a strategic plan and content calendar to connect efforts across channels.
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Social Media for Higher Education (Colleges, Universities)
- 1. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Building a Social Media Plan that WORKS. Krista Neher www.bootcampdigital.com krista@bootcampdigital.com @kristaneher @bootcampdigital
- 2. 2 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital "It's not enough to be satisfied that your school is on Facebook, students will make a judgment about the university if it is not current and responsive online. When their post doesn't get answered, they are not interested anymore.” - Nora Barnes, Director of the Center for Marketing Research
- 3. 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital The first step: Defining what “works” means to you. What do I actually want to achieve?
- 4. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital But.... What are my options? What could I achieve?
- 5. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital But.... What do my competitors achieve?
- 6. 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital But.... What do my customers actually want?
- 7. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital But.... Who exactly are my customers anyways?
- 8. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 9. 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Where to Listen... Twitter (search) Pinterest (search pins, boards, users) Facebook public posts Google Blog search Discussion forum search LinkedIn groups Instagram RateMyProfessor or other Niche sites
- 10. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Nextwhat do you actually want to achieve.... 10
- 11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital GOALS: BE SPECIFIC!!!!
- 12. 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital WHOare you reaching? are you reaching?
- 13. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 14. 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Content is KING But what do you actually have to say.....
- 15. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital You can’t just stand there and look pretty, you actually have to have something to say.... - valuable - helpful - interesting - useful - entertaining - resourceful
- 16. 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital and NEED? What are they INTERESTED IN? What are they INTERESTED IN?
- 17. 17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital My goal is to __________, so I need to reach ____________, and they are interested in __________.
- 18. 18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Social Media is 10% about the tools and 90%about the people. - Google
- 19. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital There are LOTS of Social Media Sites
- 20. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 21. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Field Guide To Social Media
- 22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Tools to Consider 22
- 23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital NEW and VALUABLE (we’ll skip Linkedin, Twitter and Facebook - unless you have questions) (we’ll skip Linkedin, Twitter and
- 24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Instagram and Images 24
- 25. 25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital User Generated Images are VERY Powerful
- 26. 26 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 27. 27 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 28. 28 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 29. 29 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Pinterest
- 30. 30 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 31. 31 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 32. 32 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 33. 33 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 34. 34 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 35. 35 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Google+
- 36. 36 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 37. 37 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 38. 38 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 39. 39 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Blogs
- 40. 40 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 41. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Video 40
- 42. 42 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 43. 43 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 44. 44 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Connect the Dots Create AMAZING content that you can reuse across different channels EG. A video can be shared on Pinterest, Facebook, Google+, LinkedIn, Blog, YouTube Consider how to get more by periodically re-promoting your best content Customize your posts for each channel Don’t automate unless you really have to Build a PLAN and a content calendar
- 45. 45 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital TEST AND LEARN: Build testing into the process. Test different tactics Facebook vs. LinkedIn events Test different channels Where is your audience already spending time? Test different messages What gains traction with my audience Test different mediums Video, images, text
- 46. 46 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital w Many Accounts Should Have? What Should They All Do? 46
- 47. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 107
- 48. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 108
- 49. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 109
- 50. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 110
- 51. 51 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Be Strategic Who is the audience? Is each audience unique? Are they looking for something different? What am I providing that has value? Who will manage it? Will they keep it up to date and apply best practices? Is there a policy for what they should/should not respond to? Who will govern it?
- 52. 52 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital How do I do all of this? 52
- 53. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 54. 54 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Let’s Connect!LinkedIn: Krista Neher Facebook: KristaNeherisSocial Twitter: @KristaNeher @BootCampDigital