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Online Brand Management Strategies Krista Neher CEO – Boot Camp Digital [email_address] Linkedin.com/in/kristaneher Facebook.com/kristaneher @kristaneher
About Me
 
Your Brand is How Your Customers Think and Feel about YOU
What do you think about Comcast?
What Comcast thinks about Themselves
Blah Blah Blah… Basically…. ,[object Object],[object Object],[object Object]
Myth: Brand Building Doesn ’t Matter Online
Fact: Brand Building Matters More Online
There are over 109 million domains registered Only 2.5 million Trademarks The Internet is a Crowded Place
Why does it Matter? ,[object Object],[object Object],[object Object]
Who Do You Trust?
Digital Impacts Purchases
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Consumers Control Your Brand.  Not You.  Sorry.
The Good News? You Can Influence It
3 Steps to Online Reputation Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Monitor Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Monitor Your Brand  www.keotag.com  (FREE)
Trackur (from $18/month)
Tools to Monitor – Radian 6
Respond: To mentions or positive comments ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Show some   Love
 
Psychology – Why do People Hate You?
 
Respond ,[object Object],[object Object],[object Object]
Your advocates will   defend  your brand for you
 
What about people who   hate  on you?
Why do people   hate  on you? Get to the  root  of the issue.
6 Tips for Dealing with Negativity ,[object Object],[object Object]
2.  Listen  and try to understand. The DIRECTLY respond to THE ISSUE
3. Thank them for   Caring.
4. Be  Transparent  and  Explain
5. Build a  community  of passionate  brand defenders.
6. Know when to  walk away.
Key Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let ’s Connect linkedin.com/in/kristaneher Facebook.com/kristaneher Facebook.com/bootcampdigital www.bootcampdigital.com www.themarketess.com @kristaneher @bootcampdigital [email_address] 513-702-7929

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