13. Social Media Matters Social Media allows marketers to connect with consumers on an intimate, 1:1 social level More People Use Social Networks than email.
25. Twitter provides the opportunity for employees to advocate for their company. Need a policy. Need guidelines. Success = Zappos & Hubspot
26. Position your organization as experts on a subject or industry. A great place to work via employee advocacy. A company that is passionate. A company that is responsive. A company looking for solutions. Customer Service tool.
27. Also “internal” versions of twitter. Foster collaboration Provide top-down communication Provide bottom-up communication
40. Should employees use FaceBook at work? Are there relevant groups or pages for your company to participate on? What is appropriate use on company time?
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45. Position your employees and organization as thought leaders with relevant groups Be the experts. Q&A. Groups – Discussion/News. Positive position of company. Be Connected.
46. LinkedIn is primarily a business tool. Unless your employees are looking for other jobs (in which case you have a bigger problem).
45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren: