5. Outline
1. Persistence and why it's important for a better
search experience
2. The importance of user feedback
3. Why metadata can be good and bad at the
same time
4. How to use search (without searching) to give
the users the right information at the right time
9. 1. Persistence
Getting search to work takes time,
lots of time...
....and plenty of hard work
• Start with the search strategy
• Any search engine will do
• Statistics! Statistics! Statistics!
• And some analysis too...
10. hitta (Swe) = find
Scope Report generated:
Show stats for: today, latest week, month, year
Choose time period
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N:o searches this year Most common search queries
Query N.o:
Search queries giving 0 results
15. 1. Persistence
• Find your information silos
• Analyze them (and add to index)
• After publishing information - take
responsibility for findability
• Information that cannot be found has
NO value
20. 2. User feedback
• Good feedback = gold
• Catch them when they are mad (or glad)
• Answer promptly
• Many bugs found
• Best suggestions
• Combine with search stats for good
analysis
21.
22.
23. “Hope you have good medication”
Martin White, Workshop on Search in 2009.
24. 3. Metadata
• Metadata is a blessing for search
- and a curse for editors
• Metadata is also boring to add
- but very useful
• Wrong metadata is bad for search
- better to have none
• Good metadata is search engine heaven
25. 3. Metadata
• Good metadata needs:
• Taxonomies (and master metadata)
• User input via tagging
• Metadata schemas (org. standardised)
• Semantic markup is even better
• Start with Microformats
30. 4. Automagic search
• Opensearch
• Atom - pubsubhubbub
• Watch out for search terms in the
information flow -> add to user stream
• Send alerts by Atom/Mail/Twitter
31. 4. Automagic search
Mobile:
• Use the GPS: Location Based Information
• Use the camera: Scan QR codes
• Personalized - it is a personal device
32.
33.
34.
35. What is your Search Maturity Level?
http://www.searchtechnologies.com/searchchronicles/search-maturity-level.html
37. Interested in contributing to a wiki/book
project to create an “Introduction to
intranets”?
We need you!
Follow @intranintro and check out the wiki:
http://introductiontointranets.com/wiki/
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