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In Search for a Good Practice of
       Finding Information
                           Kristian Norling
                   IT strategic department
                    Region Västra Götaland


                               KristianNorling
Region Västra Götaland
     Public sector
  50.000 employees
© Region Västra Götaland
Outline
1. Persistence and why it's important for a better
   search experience
2. The importance of user feedback
3. Why metadata can be good and bad at the
   same time
4. How to use search (without searching) to give
   the users the right information at the right time
“Wish our search was like Google”
“Not Google, but a good effort”
http://hitta.vgregion.se/search.xhtml
              Swedish only
1. Persistence
Getting search to work takes time,
lots of time...
....and plenty of hard work
• Start with the search strategy
• Any search engine will do
• Statistics! Statistics! Statistics!
• And some analysis too...
hitta (Swe) = find



Scope                                               Report generated:


                   Show stats for: today, latest week, month, year


Choose time period




                       Show stats

        N:o searches this year                      Most common search queries

                                               Query                 N.o:

  Search queries giving 0 results
1. Persistence
• User centered
• Effect management
1. Persistence
• Interaction design
• Interface problem? Do it like Google...
• Usage analysis (=use tests)
7 design principles

http://www.slideshare.net/kristiannorling/search-find-and-destroy
1. Persistence
• Find your information silos
• Analyze them (and add to index)
• After publishing information - take
  responsibility for findability
• Information that cannot be found has
  NO value
You all have a CMS...
...and people working it?
Do you have a search solution?
And how many are working on it?
For every editor
also hire a search editor
1. Persistence
Work with:
• Content owners
• Information Management
• The Users
2. User feedback
• Good feedback = gold
• Catch them when they are mad (or glad)
• Answer promptly
• Many bugs found
• Best suggestions
• Combine with search stats for good
  analysis
“Hope you have good medication”
            Martin White, Workshop on Search in 2009.
3. Metadata
• Metadata is a blessing for search
  - and a curse for editors
• Metadata is also boring to add
  - but very useful
• Wrong metadata is bad for search
  - better to have none
• Good metadata is search engine heaven
3. Metadata
• Good metadata needs:
 • Taxonomies (and master metadata)
 • User input via tagging
 • Metadata schemas (org. standardised)
• Semantic markup is even better
• Start with Microformats
Automated information retrieval
Contextual information retrieval
Automagic search
4. Automagic search
• Opensearch
• Atom - pubsubhubbub
• Watch out for search terms in the
  information flow -> add to user stream
• Send alerts by Atom/Mail/Twitter
4. Automagic search
Mobile:
• Use the GPS: Location Based Information
• Use the camera: Scan QR codes
• Personalized - it is a personal device
What is your Search Maturity Level?

   http://www.searchtechnologies.com/searchchronicles/search-maturity-level.html
Questions?
Interested in contributing to a wiki/book
project to create an “Introduction to
intranets”?

We need you!
Follow @intranintro and check out the wiki:

http://introductiontointranets.com/wiki/
Main_Page
Thank you!
kristian.norling@vgregion.se
sys64738.se
twitter.com/kristiannorling
www.slideshare.net/kristiannorling
www.linkedin.com/in/kristiannorling

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In search for a good practice of finding information