Social media and its effects have been changed a lot in those couple of years. It plays great roles in internet marketing as well as SEO. Creating a strong social profile, we can enhance our website ranking in SERPs.
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Social Media And SEO-What Is The Connection
1. Social Media And SEO-What Is The Connection
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2. With increase of times, importance of
Social Signals to improve ranking has
been also increasing. But The questions
are:
• How And Why social signals improve
ranking
• How To Improve my website social
signals
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3. How And Why social signals improve ranking
Social media sites like Twitter,
Facebook, Google Plus, Pinterest
etc are great platforms to hike
the number of visitors of your
website. Social signals have both
direct and indirect impact on
search engine rankings.
• Direct Impact
• Indirect Impact
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4. Direct Impact
You can get direct impact like:
More Facebook Shares
More Facebook Page Likes
More Twitter Followers
More People in Your Google Plus
Circle
More Retweets of your tweet
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5. Indirect Impact
Very good impacts come indirectly
from social media. They are given
Below:
Decreased bounce rate, higher
time on site and repeat visitors
Increased inbound links due to
improved onlinevisibility and
brand awareness
Increased positive reviews due to
happier customers
Shared content can go viral
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6. How To Improve Social Signals Of My Website
Just like SEO, social media has
also two elements: onsite and
offsite. In order to make your
social signal campaign strong,
you have to apply both of this
technique.
Onsite Works Include:
Share Buttons like Tweet,
Bookmark, Like, Pin etc
Connect Buttons like Facebook
page, follow on Twitter, add circle
on Google Plus, pin in Pinterest
etc
Blog button
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7. Offsite Element Include:
1. Twitter Account
2. Facebook Page
3. Pinterest Account
4. Linkedin Page
5. Youtube Account
6. Google Plus Account
By creating account in the above social media sites
you can just give a high value to your brand name
as well as search engine rankings.
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8. Conclusion
Social Media has an impact on SEO.
Having your professional copywriter,
create effective and shareable content
to be posted on social media sites is a
great way of generating more traffic
and the use of your primary keywords
may increase your relevancy scores
with the search engines.
Search engine like Google is giving
high priority to social media campaign
and real time visitors now. So more
visitors of your website can give you
top 10 ranking in SERPs. Social media
increases your conversion rate, loyal
visitors, brand name and ranking
simultaneously.
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