Website is a major aspect of today’s business. A good, professional looking website represents your company profile and creates a good image of it.

1. What Does It That Make a Website So
Good?
Website is a major aspect of today’s business. A good, professional
looking website represents your company profile and creates a good
image of it. It is a virtual representative of the company. So, it is vital
that it should be well designed and maintained. There are many factors
that will make your site look great and charming. It creates your web
presence on the web. So, what exactly is the reason that make your
website great and appealing? There are few things that really matter.
Let’s discuss them.
Unification of Experience:
Websites provide the visitors or consumers a great visual brand
experience. It is the overall design strategy of the web designers that plays
a critical role in improving the visual experience. And to create a well-
built visual brand experience, unification of the overall visual experience
is vital. Your presentation must be similar at all the contact points for
your customers. Plan the design of your site in such a manner that the
customers come at your brick-and-mortar shop or your website and
whenever they come across your products or services, they will have an
exclusive, consistent and characteristic user experience for enhanced
effect.
Emphasis on the Content:
With some major updates in search engine algorithms which lay great
emphasis on the content. Content is the King as per the Google update. It
is all about making and highlighting the content prospective. According to
Google panda (An algorithm update of Google), content of your website
whether for on page or off page should be authentic and fresh.
Informative and unique content allure not only search engine bots but
also visitors. So fresh content enrich your website performance as well.
Personalized UX Design:
Today is the age of personalized UX (user experience) and the age of the
‘one-size-fits-all’ approach has long been outdated. Effortless
personalized account settings which allow the users to set their favorite
pages, their preferred color schemes and complete control over their
personal information to multifaceted systems that preserve personal
favorites and all such information, contemporary websites cater to the
individual requirements of the users. They change animatedly in reply to
diverse requirements of different customers, and give them faithfully
what they want. They present a perfect balance between customization

2. with accessibility.
Flexibility:
Flexibility is the key for the sites to effectively cater for a wide range of
devices with different screen resolutions. To survive with the chang in
time, it is essential that the websites are designed in such a way that
they fit in the screens of a mobile phone or a tablet or a laptop or a
desktop computer and remain flexible because rigidity means death to
them. They cannot afford to be created along inflexible and still
dimensions. They should be highly effective and must easily adapt to
dissimilar devices and platforms which the target customers will be using.
This is achieved with CSS 3, HTML 5 and Java etc. which help in creating
flexible web experiences.
So, there are many other considerations which make the websites great
and provide good visual experience. Considering the factors discussed
above will certainly help in creating a great, eye catching website.
Kristinakathy is an experienced content writer working at Indian web
design company. Being a techno-savvy writer, she is also active on the
web by way of writing articles on different topics.