Presented this to a class at Seattle

1. Social Media Writing Styles &
Business Uses
Kristin Bockius
Marketing Manager, Microsoft
February 16, 2012

2. What is social media?
Collaboration: Ask not what the Internet can do for
you, but what you can do with other Internet users.
A Radical Shift in Communication: The radical shift
from one-way broadcast type communications to
dialog and conversation using web based tools
Network: Social media is a phenomenon which creates
a personalized network for sharing digital content
among all people in the cyberspace.
Content Distribution: Social media consists of online
Conversation: Tools or platforms that allow technologies that facilitate the creation and
anyone/everyone to share information or engage in distribution of content.
conversation.
Inclusive: It’s a conversation in an instant with
Community: Set of updated communication tools that anyone, anywhere, anytime that gives control back to
allow us to build new communities at a time when our the individual & consumer in unprecedented ways.
local community had almost been lost.
Power of the Crowd: Social media is the ability to put
Dynamic: Social media is dynamic user-generated out a message and having worldwide responses via
content coming from the bottom up, which bypasses email, text, tweet, or whatever form in a matter of
static media forms through adding a social layer seconds.

3. The Big Guns

4. The up and comers

5. Using Social Media

6. Top 10 Brands

7. Use Case

8. Use Case