1. Group: The Caterpillar
Ibrahim Iqbal [A0094086X]
Rashed [A0086231L]
Mallika Naguran [A0094048B]
Ivan Ng [A0092763X]
Mitesh Kumar [A0094038X]
Bharat [A0091234X]

2. Agenda
Concept
Design of cottage
Energy
Waste
Water
Marketing Strategies
Financial plan
Monitoring Framework
Education
Recreation

3. Project Keylong bed-and-breakfast cottage
Attraction Unique natural beauty
Location Remote valley in a mountain, 3000+ m above the sea level
Climate Temp 16-27C in summer, below zero in winter at night
Relative humidity-40%-60%
Users 40 people (including 8 regular staffs and 8 rooms for public lodging)
Facilities 8 rooms for public use and a staff house
Water source Spring water from the Mountain
Project Information
 Re-discover Shangri la - Convince the operation team that we have the best marketing
strategy and offer.
 Set examples of best practices in environmental management of the project.
 Make the operation of the cottage as a educational environment model.

4. Introduction of Location
One English traveller is
supposed to have said that
Keylong is 'A ROUGH CUT
EMERALD IN A BRONZE AND
SILVER SETTING'.
Rudyard Kipling said of the
region "Surely the God live here
as this is no place for men".

5. Description of Location
The land of Gods, Dev Bhumi, Himachal
Pradesh is entirely mountainous with altitudes
ranging from 460 to 6600 metres.
Location: Lahaul and Spiti (Keylong)
Area: 13835 sq. km
Population: 33,224(M:18413 - F:14811)
Altitude: 3340 m (Keylong)
Clothing: Light woollen in Summer / Heavy
woollen in Winter.
Temperature:
 Maximum:26.8 C Min 1.38 C Summer
 Maximum:6.1 C Min (-)19.38 C Winter
Visiting season: June to October
Annual rainfall: 180 cms ( on average)
Annual Snowfall: 7 feet (on average)

6. Description of Location
 Languages: Lahauli, English, Hindi, Bhoti are
understood and spoken by the people engaged in
tourism trade.
 Religion: Hinduism & Buddhism
 Tourist info: Receiving around 1.5 crore domestic
and foreign tourist every year.
 Famous Kardang Monastery, largest and most
important monastery in Lahaul, situated across the
river from Keylong.
 How to reach (Distance from Keylong):
 Air - Nearest airport is Bhunter, 175 km away.
 Rail - The nearest railhead is at Jogindernagar,
250 km away.
 Road - By road the distance is 115 km from
Manali, 373 km from Leh, 435 km from
Chandigarh and 690 km from Delhi.

7. Design Features and Assumptions
 Built on stilt to have minimum impact on ground or
natural topography.
 Local materials, manpower and techniques of
construction.
 Construction documentation will be done for future
marketing agenda.
 Large area to run animal and plant based farming.
 The cottage is connected with public electric supply
system for back up support.
 Energy consumption is 40 kWh per room.
 Water consumption is 300-850 litres of water / day.
 We assume that :
 Extension of traditional old vacation house (fig 1).
 The old house will be used as staff house and
dinning area.
 The land owner is part of the operation team.

8. Proposed design of the cottage
Access road
Car parking
Existing house (staff house)
Common facilities (food and recreation)
Water body and outdoor sitting
Display and demonstration centre
8 persons’ Room
6 persons’ Room
4 persons’ Room
2 persons’ Room10
11 Semi-open shade and sitting area
12 Spring (Water source)
10
10
10
11
11
12
Cottages built on stilts
Proposed Plan of the cottage
Cottages on stilts
13 Farming area
13

9. Flora and Fauna
 The 63.9 % of the total area is under the thick forest
cover.
 The vegetation is a blend of the Ban Oak Forest, Moist
Deodar Forest, Western Mixed Coniferous Forest, Moist
Temperate Deciduous Forest, Himalayan Alpine
Pastures, and Rhododendron Scrub Forest.
 There are around 1200 species of bird and 359 species
of animals in Himachal Pradesh.
 The major species of wildlife in the state are Snow
Leopard, musk Deer, Blue Sheep, Ibex, Wolf, Leopard,
Rhesus macaque, Common Langur, Himalayan Black
Bear, Goral, Muntjac and Serow.
 Two National Parks and a few Wildlife Sanctuaries have
been established in Himachal Pradesh to protect the
unique fauna of the state.

10. Fruits and Vegetables
 The people in hills, with little irrigation facilities, end heavily on the wind pattern that is
harbinger of rains in India called monsoons.
 It rains from June to September here and the chief crops sown and harvested during this
season, called kharif, are rice, maize and pulses and those for Rabi-October to May are
wheat, gram and mustard.
 Himachal Pradesh is called apple state of India. Variety of best apples in India including
Red Delicious, Golden and Yellow Newton. With citrus fruit in valleys, grapes in high
hills, mangoes, litchis, strawberries, apricots, peaches, cherries, pears in warmer and
temperate regions, it is Fruit Bowl of the country. Kiwi and olive are steadily making their
presence felt.
 Even vegetables do not take backseat in the region. District touching the plains in the
north, supplies vegetables to the hot and dry plains in summers.
 Wetlands are gifts of nature for the region, Fish in some of these are worshipped, and in
some eaten. Waters, here, are known world over for excellent catches of Mahseer and
Rainbow trout variety of fish.

11. Transportation
We will provide our own shuttle bus
service to and from nearby settlement with
a secure car parking.
This will add immensely to our ecolodge
feeling of wilderness and maintain
environmental integrity.
Provide full control of vehicular
movements around the lodge and
eliminate the need for sacrificing land to
visitor parking.

12. Water
Tourists consume average 300 -
850 litres a day includes flushing
(Source: WWF)
Our guests - 300 litres a day

13. Sources of water
Spring - drinking, cooking
Bio swale pond
Gardening/Irrigation/Feathered Flock
Rain - Shower, Sinks, Kitchen,
Laundry PLUS Cleaning, Flush

14. Purpose Source Collection, Treatment , Storage
Drinking Spring Piped, stored in water tank A, filtered, treated for drinking only.
Serve in jugs in guestrooms & dining.
Cooking Spring Piped, Stored in Water Tank, Filtered, treated for use in making
drinks and cooking.
Shower, Sinks (brush
teeth)
Rainwater Collected through roof gutter, stored in water tank B, filtered
and piped into rooms.
Kitchen (washing
dishes, cups)
Rainwater Collected through roof gutter, stored in water tank B, filtered
and piped into rooms.
(Need solar power for water heating)
Laundry Rainwater Collected through roof gutter, stored in water tank A, filtered
and piped into laundrette.
Cleaning Floors, Toilet
Flush
Rainwater +
Grey water re-
use
Option 1. Grey water collected from shower, laundry and sink
drains (without solids), treated using ?, then channelled into
grey water collection pond
Option 2: Use of bioswale
Feeding flock of ducks,
geese, chickens, goats
Biotic Pond No Filtration
Watering gardens Biotic Pond Rainwater – watering (No Filtration) – Tank C

15. Water Purification Technologies
Drinking & Cooking.
Spring water piped, stored
in water tank.
Filtered.
Treated.

16. Grey Water Purification Technologies
Shower, Sinks, Kitchen,
Laundry, Flush, Cleaning.
Rainwater from roof gutter
pipes, stored in underwater
catchment area, filtered
and piped.
Two settings – 1.85 gal/min &
2.5 gal/min

17. Grey Water Purification Technologies
Gardening/Irrigation/Feat
hered Flock - Grey water
Bios wale.
Aquatic Plants.
Eradicate up to 99% of
bacteria using botanical
science.

18. Water Purification Technologies
Drinking & Cooking
Spring water
3-stage treatment
5 micron sediment filtration, 10
micron carbon filtration & UV
filtration
Treats 57 litres/min or
82,000 litres/day

19. Water – Estimated Costs (in USD)
Bio swale pond - $1000
Rain - Showerheads, Roof gutter, tanks, piping $3,000
Spring – piping, tank, treatment -
$5,000 (3 stage treatment system
alone is $800)

20. Energy Generation
Multiple sources of renewable energy.
Micro-hydro turbine – Energy from stream connected to central
charge controllers.
Charge controllers are connected to a battery bank of 6 V batteries.
When there is an energy need, it goes through an inverter to convert
to 110W and sent to needed sockets.
Lighting within cottage – Independent solar lamposts with low
capacity charge storage.
Each building roof to be lined with solar panel and wind turbine sets
– energy fed to central charge controllers.

21. Appliance Efficiency Brownie points! Energy Req.
Washing machine
(Energy star rated)
30% less energy and half the amount of
water consumed by regular washers 14 gallons v. 27 gallons of water 0.63KWh
@ 40°C using 2kg load
Refrigerator 20% less energy consuming Save
USD 100/year
206KWh per year
Computer
30%-65% depending on usage pattern Save
USD 40 / 4 years
Clocked @ 2.4Ghz
Idle: 89 W
100% CPU: 129 W
Display Monitors 20% more efficient
Should consume 2W less in sleep
mode
25.2W (Idle)
0.73W(Sleep)
Audio/Video 60% more efficient than conventional
models
Energy consumption is less than a
quarter of a conventional system 86W per use
Set-top box/
Cable boxes
40% more efficient
(expected)
168KWh per year
Television
40% much more efficient (on avg) savings of
USD 20/year
Avg. consumption 101watts (LED)
Ventilation fan (with light) 60% energy efficient Circulation fan works @ 0.0 SP
Ceiling fan 50% more efficient
USD 165 saved over the lifetime of the
fan! 60W (High) v. 3000W AC
Heat pumps, Geothermal 40% energy efficient 30% tax rebate N/A
Light fixtures 1/4th of energy used Save
USD70 / year
100 Lumens /W of CFL
v.
20 Lumens/W of Halogens
Solar water heater 50% more energy efficient
Prevents 2400kgs of CO2
emission/year N/A
Gas hobs 381.6 KWh per year
Microwave oven Uses 33%-50% of energy used by a gas
stove
Self-cleaning ovens are more efficient
90.72 KWh per year
Per month energy consumption: 60KWh
Charges: 0-125 KWh - Rs. 3.70 (After Govt. subsidy) = Rs.222/-

22. Energy Usage
Total usage = 60kW per
month.
Appliances
Lighting within cottage – from
independent solar panels.
Heating – rooms and water .

23. Energy conservation
During times of higher occupancy / low solar
energy capture due to extreme weather, guests
will be informed to restrict energy usage.
Each electric socket will have a electricity
counter for guests to monitor their usage.

25. Solar LED Tiles

26. Energy from Sun
Solar street lamp with LED

27. Energy from Sun & Wind
Solar Garden Lamp

28. Energy from Sun
For hot showers and others

29. Energy from Sun

30. Energy from Sun & Wind
Hybrid solar-wind street lamp

31. Energy from Sun & Wind

32. Energy from Sun & Wind

33. Energy from Water
Micro-hydro Turbine System

34. Energy from Water
Micro-hydro Turbine

35. Energy from Water
Micro-hydro Turbine

36. Energy Pricing
Solar + wind lampost US$1000 * ? pieces
http://www.ecvv.com/product/3451992.html
Energy usage counter US$20 * 50 pieces = US$1000
Solar panel [20 pieces] US$8970
http://shop.northerngreen.biz/Canadian-Solar-CS6P-230PX-solar-panel-20
Micro hydro turbine $3250
 High head site - 3000 watt turbine (3kW)
Site conditions: 100 feet (30.5 meters) of head, and 275 gallons per
minute (17.3 liters/second)
Impulse Turbine - Turgo style
http://www.hydro-turbines.com/id78.html

37. Waste Management
Water
 Grey water will be used for toilets, irrigation
and other compatible uses.
 Four stages of grey water reuse – collection
(all the points generating grey water by pipes
and grades).
 Treatment (grease traps/arrestors, septic
tanks, aerated treatment) – biodegradable
soaps, shampoos, hair conditioner will be
provided to the guest.
 Filtration (reed beds, sand filters).
 Storage (Tanks).

38. Human waste
 Humanure sanitation systems - The
humanure sanitation system is a compost
toilet system designed and intended to
promote the thermophilic composting of
human excrement.
 Instead of waste, the toilet produces
humus, a valuable resource that can safely
grow food for human beings.
 Provide the basis for a complete
composting system for a home or
community, allowing for the recycling of
food and other organic materials that are
often discarded by people.

39. Solid waste
 Converting of biodegradable waste to compost or submit the
waste to digestive anaerobic systems. Many biodegradable
wastes would be better suited to anerobic systems.
 Reuse materials in situ and collect materials suitable for
recycling off site. If that not possible we will use outdoor
facilities and transport waste in sealed and contained
environment.
 Non biodegradable waste would be sorted according to various
categories such as glass, plastics and transported out of the
protected area to the nearest dumping and processing facility.
 Biodegradable waste will be turned into compost and used for
landscape purposes around the lodge.
 Domestic animals such as chickens ducks and pigs can be
effective consumers of food wastes and can later become
healthy food themselves. This would be the ultimate recycling
of food waste – converting from one form to another.

40. Solid waste
 Composting and biogas will be used for
breaking down food, animal waste, human
fecal matter and for total array of solids waste
such as waste paper, green waste.
 Useful products will be biogas and energy rich
gas stream, a high quality organic fertilizer
useful in landscaping.
 A diluted liquid organic fertilizer that may be
used in drip irrigation as an additive to any
planting program.

41. Food Waste
Food Waste Residue & Oils in Grease trap

42. Marketing Strategies
Positioning
 Getting the message about our cottage to our target consumer often
involves a long and complicated chain of communications. It involves
sales staff, local operators to international travel agents.
 There can be a risk of unclear or incorrect message getting across the
customer creating unrealistic expectations. Either low expectations
resulting in decrease in tourist numbers or increase in numbers with high
expectations and in the end resulting in disappointment.
Pricing
 Studies have shown that environmentally responsible consumers are
willing to pay more for environmentally responsible products including
lodging. Our customers must perceive a value that matches our
published price. Thus, we will take great care in establishing our rates.

44. Cost of raw materials
truck load of coarse aggregate will cost Rs
9000
truck of sand costs Rs 4500
Currently a brick costs Rs 5.50 .
a truckfull of stone costs Rs 1600 per truck

45. Total cost of construction
Normal1.6 hectares cottage -> 4,700,000 RS
(S$ 116, 000)
With additional green technology ->
6,000,000RS (S$ 150,000)
Staff wages per month -> 44,000 RS
(S$11,000)

46. Charges per day
Dates Amount Dates Amount
Peak Season and
Long Weekends
(4-6 pax)
Rs 7,500/-
Rest of the Year
and off Season (4-
6 pax)
Rs.5,500/-
Peak Season and
Long Weekends (2
adults)
Rs 3,500/-
Rest of the Year
and off Season(2
adults)
Rs.3,000/-

47. Objectives Indicators Baseline
Standards
Acceptable range Monitoring techniques
Financial
Performance
Revenue
Expenses
Profit
$1 M / YR
$0.8M / YR
$200,000 / YR
$0.8M – 1.2M / YR
$0.6M – 1.2M / YR
$150,000 – 250,000M / YR
Account Keeping
Account Keeping
Account Keeping
Marketing No booking
Price Sensitivity
200 in year one
Standard
overnight rate of
150 dollars
500-750 / YR
Overnight rate of 125-150
dollars
Internet Booking tally
Booking System tally
Customers Occupancy
Length stay
Satisfaction
70% average /YR
4.2 nights
75% satisfied
60-65% average/YR
2-3 nights
70-80% satisfied
Booking system tally
Booking system tally
Questionnaire
Environmental
Performance
Energy
Water
Waste
5MW/YR
1.5ML/YR
40 standard bin
removal/YR
4.5-6.2 MW/YR
1.4-1.7ML/YR
38-44 standard bin
removal/YR
Consumptions meters
Consumptions meters
Consumptions meters
Condition of the
natural and
social
environment
Flora and
Fauna
Water quality
Community
Involvement
Community
satisfaction
5 sloth
sightings/month
0.003ppm E coli
6 monthly briefing
60%moderatley to
very satisfied
3-10 sloth sightings/month
0.001-0.003 E coli
6-10 monthly briefings/YR
40%-60% moderately to
very satisfied
Wildlife spotting on tours
E coli counting
Records of briefing
Questions at briefing

48. Education
 Hands on approach
Interpretive programs to educate
both employees and tourists
about the surrounding natural
and cultural environment.
 Agriculture
To meet our energy needs and to create minimal
impact on natural environment.
 Tree planting
Helps in conservation of the surrounding flora
and fauna.
 Guided tour of cottage
Endeavors to work with local community.
 Footprint challenge
Usage of alternate, sustainable means of
energy.

49. Recreation
Reading amongst the flora &
fauna.
Sightseeing .
Outdoor cooking.
Tea with locals.
Adventure sports such as river
rafting, mountain trekking &
hiking.