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Incorporating Online Strategies Into Your Marketing Mix

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The KARD Group PR/Marketing

A seminar presented to members of the Jackson County Chamber in Pascagoula, Miss., August 25, 2010.

Business
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Kristie Aylett, APR The KARD Group PR/Marketing 228-229-9472 [email_address] @kristk Text “KARDPR” to 50500 for a text with contact info August 25, 2010 Presented to Jackson County Chamber of Commerce Copyright 2010, The KARD Group
It’s a different world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have things really changed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do customers find you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search before purchase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local business results
Google profile pages
What do customers think? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Information, reviews
Mobile becomes mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media comparison
Local media comparison
Additional insights
Facebook users by state State July 2008 July 2009 July 2010 % growth Louisiana 264,600 664,180 1,470,200 455.6 % Mississippi 175,360 374,680 824,540 370.2 % Alabama 290,060 694,020 1,452,300 400.7 %
Business pages
Facebook insights
Develop your profile, network
Join groups, get involved
Ask questions, find answers
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website includes SM links
Blog offers perspective
What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foursquare
Statistics, Insights
Now it’s up to you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kristie Aylett, APR The KARD Group PR/Marketing 228-229-9472 [email_address] @kristk Text “KARDPR” to 50500 for a text with contact info August 25, 2010 Presented to Jackson County Chamber of Commerce Copyright 2010, The KARD Group

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