SlideShare une entreprise Scribd logo

Social Media Basics

•Télécharger en tant que PPT, PDF•
•
FirePath Communications
FirePath Communications

Social media principles and tactics for the beginner business owner.

BusinessTechnologie
1  sur  90
SOCIAL MEDIA BASICS FOR BUSINESSES June 23, 2010
About Kristin Warner ,[object Object],[object Object],[object Object],[object Object]
About the Class ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Social Media is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Uses for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Today
Social Media Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courtesy of FlowTown
 
Social Media Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Truth (why all this is important) ,[object Object],[object Object],[object Object],[object Object]
[object Object],Join the conversation.
 
Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do Not… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Types of Social Media
Social Networking Sites ,[object Object]
Blogs ,[object Object]
Microblogs ,[object Object]
Social Bookmarking ,[object Object]
Video & Photo Sharing ,[object Object]
Forums ,[object Object],[object Object]
Review & Opinion Sites ,[object Object]
Article Distribution Sites ,[object Object]
Wikis ,[object Object]
The Big 5 BLOGS
Blog Platforms ,[object Object],Wordpress Posterous TypePad Blogger Tumblr LiveJournal Moveable Type
 
Blogging 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object],[object Object]
 
Case Study: Harry Potter Theme Park ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Wal-marting Across America In 2006, a blog called Wal-Marting Across America was born. It featured the journey of Laura and Jim, a couple on a trip in an RV, capturing lives and stories as they journey across the US, and park for free at Wal-Mart Stores. Jim turned out to be a photographer for the Washington Post. Laura was a writer. The blog was funded by a fake organization created by Wal-mart's PR agency. Bloggers called them out. The media crucified them. Stories appeared in BusinessWeek, Fortune, Washington Post, Associated Press, Advertising Age, Media Daily, PR Week, Dow Jones and more. The agency behind it, Edelman, had their membership in the Word of Mouth Marketing Association placed in review. They have since started a real blog, but it took years to gain back credibility with their influencers and consumers in social media. “ Last week, Wal-Mart took a hit when bloggers on the Internet attacked the behemoth’s effort to burnish its image via its own bloggers, who were receiving compensation from the retailer for their efforts. The episode may turn out to be an even bigger public relations disaster for Edelman, the retailer’s PR firm.” [BusinessWeek, 10/17/06]
[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Pages ,[object Object],[object Object],[object Object],[object Object]
Page Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Settings ,[object Object],[object Object],[object Object],[object Object]
Facebook Apps (Things you need for your Page) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook Best Practices (for businesses) ,[object Object],[object Object],[object Object]
Facebook Plug-ins ,[object Object],[object Object],[object Object]
 
Success on Facebook
Success on Facebook
Success on Facebook
Success on Facebook
[object Object],Exercise
[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tweeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Cadence (the language of Twitter) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of Twitter Feeds
Learn the Lingo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts of Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make the most of Twitter with… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Apps & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success on Twitter
[object Object],EXCERCISE
[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success on YouTube
Case Study: United Breaks Guitars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands in Online Video ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
LinkedIn Answers ,[object Object],[object Object],[object Object]
Business Tactics for LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Sites ,[object Object],[object Object],[object Object]
RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Social Media Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object]
 
Good SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking & Conversion Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Good Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Great Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Exercise: Content Brainstorm
Q&A
Presented by 13830 Oneida Dr. Suite F2 Delray Beach, FL 33446 561.404.1097 www.firepathcommunications.com Twitter: @firepathinc [email_address]

Recommandé

Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshopFirePath Communications
 
Social Media Basics 1/20
Social Media Basics 1/20Social Media Basics 1/20
Social Media Basics 1/20FirePath Communications
 
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreHow to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
 
How to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailHow to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailGerris
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessKelly Rice
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
 
Palenzuela, faith fatima c.
Palenzuela, faith fatima c.Palenzuela, faith fatima c.
Palenzuela, faith fatima c.Faith Fatima Palenzuela
 
Social Media Marketing English Edition
Social Media Marketing English EditionSocial Media Marketing English Edition
Social Media Marketing English EditionVinny Wu
 

Recommandé

Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshopFirePath Communications
 
Social Media Basics 1/20
Social Media Basics 1/20Social Media Basics 1/20
Social Media Basics 1/20FirePath Communications
 
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreHow to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
 
How to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailHow to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailGerris
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessKelly Rice
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Planguest20b3ff55
 
Palenzuela, faith fatima c.
Palenzuela, faith fatima c.Palenzuela, faith fatima c.
Palenzuela, faith fatima c.Faith Fatima Palenzuela
 
Social Media Marketing English Edition
Social Media Marketing English EditionSocial Media Marketing English Edition
Social Media Marketing English EditionVinny Wu
 
Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010Wes Regan
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends PresentationCreston Blanchard
 
Social media for business ppt
Social media for business pptSocial media for business ppt
Social media for business pptTom Walter
 
Different Types of Social Media Channels - Sysomos
Different Types of Social Media Channels - SysomosDifferent Types of Social Media Channels - Sysomos
Different Types of Social Media Channels - SysomosSysomos
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual ConferenceWebbed Marketing
 
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesSocial Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkitKella Price
 
What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?toddlohenry.com
 
Socialmedia associations
Socialmedia associationsSocialmedia associations
Socialmedia associationsMarc Campman
 
Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2Jasmeet Nagra
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
Emerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzEmerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzAlexandra Lawrenz
 
Social media
Social mediaSocial media
Social mediaphsview
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationTrust EMedia
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGetEvangelized
 
Social Media Training Workshop for Small Business
Social Media Training Workshop for Small BusinessSocial Media Training Workshop for Small Business
Social Media Training Workshop for Small BusinessWeb.com
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life StyleVikram Mehta
 
Fresh Social Media Marketing
Fresh Social Media MarketingFresh Social Media Marketing
Fresh Social Media MarketingFresh Consulting
 
The Leader and the 008 Field in MARC Bibliographic Records
The Leader and the 008 Field in MARC Bibliographic RecordsThe Leader and the 008 Field in MARC Bibliographic Records
The Leader and the 008 Field in MARC Bibliographic RecordsLowell Ashley
 
Fixed Field Values By Horizon Name
Fixed Field Values By Horizon NameFixed Field Values By Horizon Name
Fixed Field Values By Horizon NameLowell Ashley
 

Contenu connexe

Tendances

Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010Wes Regan
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends PresentationCreston Blanchard
 
Social media for business ppt
Social media for business pptSocial media for business ppt
Social media for business pptTom Walter
 
Different Types of Social Media Channels - Sysomos
Different Types of Social Media Channels - SysomosDifferent Types of Social Media Channels - Sysomos
Different Types of Social Media Channels - SysomosSysomos
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual ConferenceWebbed Marketing
 
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesSocial Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkitKella Price
 
What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?toddlohenry.com
 
Socialmedia associations
Socialmedia associationsSocialmedia associations
Socialmedia associationsMarc Campman
 
Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2Jasmeet Nagra
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small BusinessStrategyWorks
 
Emerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzEmerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzAlexandra Lawrenz
 
Social media
Social mediaSocial media
Social mediaphsview
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationTrust EMedia
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGetEvangelized
 
Social Media Training Workshop for Small Business
Social Media Training Workshop for Small BusinessSocial Media Training Workshop for Small Business
Social Media Training Workshop for Small BusinessWeb.com
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life StyleVikram Mehta
 
Fresh Social Media Marketing
Fresh Social Media MarketingFresh Social Media Marketing
Fresh Social Media MarketingFresh Consulting
 

Tendances (20)

Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends Presentation
 
Social media for business ppt
Social media for business pptSocial media for business ppt
Social media for business ppt
 
Different Types of Social Media Channels - Sysomos
Different Types of Social Media Channels - SysomosDifferent Types of Social Media Channels - Sysomos
Different Types of Social Media Channels - Sysomos
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference
 
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape.
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesSocial Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkit
 
What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?
 
Socialmedia associations
Socialmedia associationsSocialmedia associations
Socialmedia associations
 
Social Media Presentation2
Social Media Presentation2Social Media Presentation2
Social Media Presentation2
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Emerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra LawrenzEmerging From The Blender Alexandra Lawrenz
Emerging From The Blender Alexandra Lawrenz
 
Social media
Social mediaSocial media
Social media
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Guide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar JhaGuide to developing social media plan- Ishwar Jha
Guide to developing social media plan- Ishwar Jha
 
Social Media Training Workshop for Small Business
Social Media Training Workshop for Small BusinessSocial Media Training Workshop for Small Business
Social Media Training Workshop for Small Business
 
Social Media & Life Style
Social Media & Life StyleSocial Media & Life Style
Social Media & Life Style
 
Fresh Social Media Marketing
Fresh Social Media MarketingFresh Social Media Marketing
Fresh Social Media Marketing
 

En vedette

The Leader and the 008 Field in MARC Bibliographic Records
The Leader and the 008 Field in MARC Bibliographic RecordsThe Leader and the 008 Field in MARC Bibliographic Records
The Leader and the 008 Field in MARC Bibliographic RecordsLowell Ashley
 
Fixed Field Values By Horizon Name
Fixed Field Values By Horizon NameFixed Field Values By Horizon Name
Fixed Field Values By Horizon NameLowell Ashley
 
สมุนไพรไทยในครัวเรือน
สมุนไพรไทยในครัวเรือนสมุนไพรไทยในครัวเรือน
สมุนไพรไทยในครัวเรือนguestc4b16ae
 
Fixed Field Values By Field Name
Fixed Field Values By Field NameFixed Field Values By Field Name
Fixed Field Values By Field NameLowell Ashley
 
Gandhis Teachings, Beliefs And Virtues
Gandhis Teachings, Beliefs And VirtuesGandhis Teachings, Beliefs And Virtues
Gandhis Teachings, Beliefs And VirtuesLordWellington
 

En vedette (6)

The Leader and the 008 Field in MARC Bibliographic Records
The Leader and the 008 Field in MARC Bibliographic RecordsThe Leader and the 008 Field in MARC Bibliographic Records
The Leader and the 008 Field in MARC Bibliographic Records
 
Fixed Field Values By Horizon Name
Fixed Field Values By Horizon NameFixed Field Values By Horizon Name
Fixed Field Values By Horizon Name
 
Double Tree Show
Double Tree ShowDouble Tree Show
Double Tree Show
 
สมุนไพรไทยในครัวเรือน
สมุนไพรไทยในครัวเรือนสมุนไพรไทยในครัวเรือน
สมุนไพรไทยในครัวเรือน
 
Fixed Field Values By Field Name
Fixed Field Values By Field NameFixed Field Values By Field Name
Fixed Field Values By Field Name
 
Gandhis Teachings, Beliefs And Virtues
Gandhis Teachings, Beliefs And VirtuesGandhis Teachings, Beliefs And Virtues
Gandhis Teachings, Beliefs And Virtues
 

Similaire à Social Media Basics

Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMOriol Zertuche
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101Ben Popov
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media IntroductionRobin Low
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in BizzVodaco Agency
 
Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social mediaAppLeap Inc.
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Carol Austin
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanWebbed Marketing
 
Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
 
Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Robin Low
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 

Similaire à Social Media Basics (20)

Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESM
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 
Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social media
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
 
Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)
 
Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)
 
Social Media
Social Media Social Media
Social Media
 
Social Media
Social Media Social Media
Social Media
 
Zarakolclientkeynote
ZarakolclientkeynoteZarakolclientkeynote
Zarakolclientkeynote
 
Zarakol Client Keynote
Zarakol Client KeynoteZarakol Client Keynote
Zarakol Client Keynote
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 

Dernier

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 

Dernier (20)

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 

Social Media Basics

  • 1. SOCIAL MEDIA BASICS FOR BUSINESSES June 23, 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. The Big 5 BLOGS
  • 31.
  • 32.  
  • 33.
  • 34.
  • 35.  
  • 36.
  • 37. Case Study: Wal-marting Across America In 2006, a blog called Wal-Marting Across America was born. It featured the journey of Laura and Jim, a couple on a trip in an RV, capturing lives and stories as they journey across the US, and park for free at Wal-Mart Stores. Jim turned out to be a photographer for the Washington Post. Laura was a writer. The blog was funded by a fake organization created by Wal-mart's PR agency. Bloggers called them out. The media crucified them. Stories appeared in BusinessWeek, Fortune, Washington Post, Associated Press, Advertising Age, Media Daily, PR Week, Dow Jones and more. The agency behind it, Edelman, had their membership in the Word of Mouth Marketing Association placed in review. They have since started a real blog, but it took years to gain back credibility with their influencers and consumers in social media. “ Last week, Wal-Mart took a hit when bloggers on the Internet attacked the behemoth’s effort to burnish its image via its own bloggers, who were receiving compensation from the retailer for their efforts. The episode may turn out to be an even bigger public relations disaster for Edelman, the retailer’s PR firm.” [BusinessWeek, 10/17/06]
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.  
  • 44.
  • 45.
  • 46.  
  • 51.
  • 52.
  • 53.
  • 54.  
  • 55.
  • 56.
  • 58.
  • 59.
  • 60.
  • 61.
  • 63.
  • 64.
  • 65.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.  
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.  
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89. Q&A
  • 90. Presented by 13830 Oneida Dr. Suite F2 Delray Beach, FL 33446 561.404.1097 www.firepathcommunications.com Twitter: @firepathinc [email_address]