A business plan that could help others discover how actually business plan is written having various topics like industry analysis, market analysis, etc in it.

1. Prepared by, Kritika Anand-1214113150
from gitam university vizag
Business plan
For
SHE beauty Salon

2. Table of Contents Page No.
1 Executive Summary...............................................................
2 Product and Service Description...........................................
3 Industry analysis....................................................................
4 Market and competition.......................................................
5 Strategies and goals..............................................................
6 Products or services offered ................................................
7 Marketing and sales.............................................................
8 Management and organization...........................................
9 Operations...........................................................................
10 Financial requirement.........................................................
11 Exhibits................................................................................
12 Appendix..............................................................................

3. EXECUTIVE SUMMARY
She Salon will be a full-service beauty salon dedicated to consistently
providing high customer satisfaction by rendering excellent
service, quality products, and furnishing an enjoyable atmosphere
at an acceptable price/value relationship. They will also maintain a
friendly, fair, and creative work environment, which respects
diversity, ideas, and hard work.
It is a sole proprietorship firm.
The future gains of the salon is further expansion which would
include Spa as its major part.
It also has a long term plan of opening another branch named-
PURPLE-THE SHE SALON..

4. MISSION: To supply services and products that enhance their
client’s physical appearance and mental relaxation.
MOTO: Customer Satisfaction Guaranteed
Neelam Anand, the owner of the salon has a dream of creating a
large client following through hard work and dedication. She
has that zeal and determination to excel more in future with her
services and skills. Neelam, and her team of talented staffs,
have what it takes to make their venture an extremely
successful one. “We expect our growing reputation to lead to
new clients and attract more beauticians to support our
anticipated growth”, says the owner.
She tells her dedication and her role model was her ‘MOTHER’.

5. Their short term goals are as follows:
Location: Providing an easily accessible location for
customers.(on road view)
Environment: Providing an environment conducive to giving a
relaxing and professional service.(slow music, pampered
treatment)
Convenience: Offering clients a wide range of services in one
setting, and extended business hours.(working hours, quick
service)
Reputation: The owner and their skilled staffs have a goal of
building up a reputation in the city of providing excellent
services and products.

6. PRODUCT AND SERVICE DESCRIPTION
She Salon will provide both services and products to better
meet the customer’s needs.
SERVICES: She Salon will be an upscale, full-service beauty
salon. They will offer a wide range of services that
include:
 Hair cuts; relaxers; hair colours; shampoo; conditioning;
curling; reconstructing; rebounding .
 Nails: manicures; pedicures; polish; sculptured nails.
 Skin Care: various varieties of facials-gold,shehnaaz,o3;
body waxing; massages.
 Exclusive Bridal makeups and packages.

7. PRODUCTS: will sell a wide range of beauty products. They will
provide quality hair, nail, and skin care products. Owner has
decided to have an exclusive contract with L'Oreal to sell their
top quality products. In addition they will have other name-
brand products for sale to meet customer needs, such as:
Matrix, Schwarzkopf, Avon, and Biolage. The products will
include shampoos, conditioners, mousse, hair spray, nail
polish, nail files, skin conditioners, and cleansers, facial masks,
and other such beauty products.
 What will set She Salon apart from the competition is- their
commitment to providing all of these products and services in
one convenient location.

8. PRICING:
 The brand-name products will range from Rs.150-Rs.3500.
These costs will not vary form other competitors as there is a
standard price that salons may charge for these products. The
mark-up will be approximately 60% above cost for a retail price
range of Rs.240 – Rs.4950. This is standard pricing in
comparison to the competition.
 Our services on an average would be Rs.2625, with a range of
Rs.250 for a hair trim to Rs.5000 for a complete beauty package
(hair, massage, facial, manicure, and pedicure). These prices
are lower than their competitors’ pricing.

9. INDUSTRY ANALYSIS
Overview
Approximately 100 beauty salons and 50 barber shops
brought in an estimated 50 lakhs in annual sales in 2015.
Small salons contribute heavily to the industry, with the
50 largest companies drawing just 15 percent of overall
revenue. The target price and clientele of such
businesses run the gamut from high end, luxury services
to budget hair cuts salons, so what segment of the
industry you target depends on what we want to offer and
if there’s a market in our area for those types of salon
services and product.

10. Target Market
People 5 to 64 years of age spend 10 to 14 percent above the
average on beauty products and services. The best target
market consists of households with children, since they
spend 34 to 38 percent more than average. Selling hair
and skin care products along with salon services to men
is a growing market, too. If we want to sell haircare
products in addition to salon services, focus on
households with female children as they spend up to 83
percent more than households with no kids is needed.

11. Growth Trends
The growth potential of beauty salons depends on a variety of
factors, including the characteristics of our target market and
the growth of the nearby population. We will also need to keep
up to date on the latest beauty techniques, such as offering new
coloring services or skin care treatments, to take advantage of
any growth opportunities. Revenue growth in the industry is
expected to increase by 3.3 percent annually through 2017,
partly due to people having more disposable income to spend
on higher end services, such as facials, massages and special
skin care products. According to the Professional Beauty
Association, the number of positions available in the beauty
industry is expected to grow by 16 percent between 2010 and
2020, so finding experienced salon employees may get more
difficult.

12. MARKET ANALYSIS AND COMPETITION
• The beautification industry is economically stable.
However, their market share is on the rise with an
increase in disposable income as more women join the
workforce.
• Industry trends show that as time becomes more limited,
people want faster, easier and more economical services
all in one location.
• Customers are more educated and more demanding of
quality service.
• Their market area includes the city and the surrounding
communities.
• This will include a target population of 3500-4000 people
who fit the customer profile.

13. • Age limit: Between the ages of 5-65.
• Potential customers: Females
• Promotional activities: Their advertising strategy is a
simple one: satisfied clients are the best marketing
tool. When a client leaves the salon with a new look,
she is broadcasting the name and quality to the
public. Most of the clients will be referrals form
existing clients(word of mouth). No major
advertising or promotional campaigns are planned.
• No of companies: It is a start up and has plans to
expand into branches.

14. COMPETITIVE SUMMARY..
• The Salon wants to set itself apart from other beauty salons that
may offer only one or two types of service.
• Clients desire all of the services that the salon is proposing, but
they remain frustrated because they must get their hair done at
one place, and nails at another. Although the focus of She is
hair and colour services, they will plan to offer their clients the
convenience of all these services in one location.
• There are a number of salons like Habibs, Naturals etc. , which
are in the high income parts in the city and the surrounding
areas. She does not intend to compete with these salons and
rather concentrates on best services and mere satisfaction of
its customers. They wish to offer a middle ground for those
clients who can’t quite afford those high-end luxury salons.

15. • Their business atmosphere is a relaxing one where clients can
kick back and be pampered.
• Coffee and soft drinks will be offered to clients as they enter
for service.
• Televisions will be located in the waiting and hair-drying areas.
These are the various aspects which makes She salon stand apart
from its competitors.

16. STRATEGIES AND GOALS
Skill at what we do, good customer service, and creating a pleasant
environment for our customers will be important to
implementing our business plan.
No major advertising campaigns are anticipated. Our research has
shown that word of mouth is the best advertising for this type of
business. We will, however, run specials throughout the week.
We will also ask clients for referrals, and reward them with
discounted or free services depending on the number of clients
they bring. We will also offer discounts to the new clients who
have been referred. There are plans for a lottery that will offer a
free trip to, say, Cancun. A client would simply refer new clients
to us, and we will place a card in a box for each client brings.
The more they bring, the more chances they have of winning
the trip.

17. OPERATIONS PLAN: (MANAGEMENT & ORG.)
o SUPPLIERS-All of the major supplies, combs, hair care
products, towels, capes, etc., will be purchased from The
beauty Warehouse which is conveniently located or
brought down from different cities from wholesalers. All
items in starting are paid on a C.O.D. basis. Later on
ordering, the money is transferred to their accounts on
receiving the products. Items that can not be purchased
through The beauty Warehouse will be purchased at
Loots and Lots located in near by places.
o LOCATION-The salon‘s location is decided to be in one of
the busiest roads of Sambalpur, Odisha. The salon
willutilize 800 square feet. The space is self bought. It is a
high profile area, with easy access from all parts of the
city.

18. o EMPLOYMENT OVERVIEW-(HR) :There is a receptionist who
greet customers and receive payment for services and products.
Their is also an Audit who comes and checks on the bills,
expenses ,payrolls, etc. There are 6 staffs in the salon and a
technician who takes care of the major activities.
 Training classes to help improve employee product knowledge
and skills will be conducted on a regular basis. As the business
grows, the company considers offering an employee benefit
package that includes extra commission with the number of
clients they deal.
o RELATIONSHIP-It will be a direct relationship. If any employee
has any problem , they can come and directly communicate and
solve it with the manager. If still the problem exists, the matter
will then be considered by the owner itself.

19. FINANCIAL SUMMARY..
Money needed Source
Money
needed for
Amount E or A
(Estim
ated
or
actual)
Where the
money will
come from
Amount
Start up
cost
Rs.12 lakhs E Personal
cash
7 lakhs
Working
capital
Rs.1 lakhs E Bank 6 lakhs
Others NA
Total Rs.13,00,000 Total 13,00,000

20. APPENDICES
1. Resumes -
Neelam Anand
2. Market Survey
3. Product and Service Price List
4. Building specifications and layout
5. Financial documents