2. APPROVAL SHEET
The capstone project entitled “Interactive Website For Calatagan Peninsula Resort”,
prepared and submitted by Ma. Charisma Bendiola, Karen Camille Dela Cruz, Jose Luis
Mallares, Maria Kristelle Ann Patola in partial fulfillment of the requirements for the degree
of Bachelor of Science in Information Technology, is hereby recommended for oral
examination.
Prof. Hadji Tejuco
Project Mentor
Mr. JABEZ MENDOZA
Course Adviser
Panel Member Panel Member
Accepted in partial fulfillment of the requirements for the degree of Bachelor of Science in
Information Technology.
MS. ROSSANNA T. ADAO
Project Director, ITE Department
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3. TABLE OF CONTENTS
Title Page …………………………………………………………………………………. 1
Approval Sheet …………………………………………………………………………… 2
Table of Contents ………………………………………………………………………… 3
Introduction ………………………………………………………………………………. 4
Background of the Study…………………………………………………………… 6
Significance of the Study…………………………………………………………… 8
Objectives of the Study …………………………………………………………….. 9
Statement of the problem …………………………………………………………….. 10
Scope and Limitation …………………………………………………………………. 11
Definition of terms …………………………………………………………………. 12
Literature Review …………………………………………………………………………... 15
Methodology ……………………………………………………………………………….. 26
Technical Background…………………………………………………………….30
Comparative Analysis……………………………………………………………… 35
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4. Chapter 1
INTRODUCTION
In the Philippines, tourism plays an important role in the economy. The Philippine
government recognizes the importance of tourism industry as a major contributor in the
country economic growth. Filipino loves to go out of town with their Family. Filipino
Families keep on looking where should they go, by this; they usually use the World Wide
Web as their source in finding the perfect tourist destination. With our fast growth
modern and high-tech world, nowadays, many people begin to use technologies in many
aspect of their life. More and more people now days are using the internet as a first post
of call because it’s easy and it can save time. Instead of using the conventional ways,
people begin to prefer the practical way which is easier.
Calatagan Peninsula Resort is a place where people can enjoy and relax during
their stay. It is located at Barangay Bagong Silang, Calatagan, Batangas. It has
approximately 132 kilometers and 3 hours drive from Manila. The peninsula’s near white
sand beaches are popular vacation and leisure sites for Manila’s rich and famous. They
also have a foundation named “Capoceans Foundation” which means Conserve and
Protect Oceans (CAP-Oceans) is a non-stock, non-profit organization aimed at building a
strong multi-sectoral advocacy for the conservation and protection of the sea and its rich
natural resources.
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5. The resort also has some activities that the customers would enjoy it includes
snorkeling, mangrove trekking, fishing, biking and scuba diving. It treated the customers
as a one of a kind experience during their stay at the resort. It is an affordable beach
which people thinks it is expensive but the resort wanted to correct that kind of
impression that travelling is not that too expensive. The Calatagan peninsula resort is yet
to be discovered not only for its breath-taking scenery but for the advocacy it promotes as
well and the affordable rates it has to offer.
Background of the Study
In today’s generation, people are already influenced by technology. Dealing with the
advancement/improvement, internet is a network of almost transaction system through this
transaction system must gather sort of information for on line services.
It is essential to some companies or organizations to establish or create a website to
promote their products, services or a tourist spot like the Calatagan Peninsula Resort making it
easier for them to inquire and know information about their establishments. It also provides a
complex transaction system through on line services.
Aside from being the cheapest way of advertising, internet advertising is one of
the most effective ways of marketing because it can reach everyone, not only in local
areas but people around the world. Because of the fast improvement of the
technology, people become dependent to it which is one of the reasons why the
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6. companies or other establishments wanted to make their own websites. It is to be
reached by everyone not only in traditional posters or fliers, but also through internet.
Most of the organizations, companies, universities and establishments had already
created their own websites which features/advertise everything that they have. It is
one of their ways to update those who are interested, attract people and be amazed to
what they have.
Calatagan Peninsula Resort is starting to develop their place. For almost a year of
being established, presently, they are already offering a lot of amenities and activities
in their resort. You can’t just enjoy the beach but you can also see the beautiful
underwater creatures. It can accommodate to almost 500 people which can stay at
their spacious, clean, air-conditioned rooms which are named to some endangered
species of fishes. It also has its own Comfort Room aside from the public toilets. It
has a multi-purpose hall, dining room and a parking lot. There are also 4 kitchens
located near the rooms which can be used by the guests. You can also enjoy their
ocean activities like, dolphin watching, snorkeling, scuba diving, boating, shore
hopping and fishing. By these activities, you can enjoy the clear water, wonderful
coral reefs and colorful fishes that are being taking care of by the resort and its
foundation. Calatagan Peninsula Resort has its captivating landscapes, fresh air from
natural environment and a perfect place to relax because of its quiet and peaceful
place.
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7. Aside from being a beach resort, Calatagan Peninsula Resort has also a
foundation named “CAPOceans Foundation” in this foundation, they aim to conserve
and protect every living creatures underwater especially those endangered species.
Significance of the Study
The Resort
This is capable for viewing the features and promotes Calatagan Peninsula Resort using
the World Wide Web, which will become one of the highly competitive establishments in the
province of Batangas by having upgrade to modernization for the resort.
The Management of Calatagan Peninsula Resort
This study has significance to the management in order to provide of source information
regarding the establishment to promote the services rendered and to gather information about the
resort and provide of source of information.
The Proponents
It feeds the proponents the experience and knowledge in which they can
apply for the future jobs.
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8. Objectives of the study
General Objectives:
To design and develop a Website for Calatagan Peninsula Resort that will
promote the Resort in using the World Wide Web.
Specific Objectives:
• To promote and maintain the popularity of the resort by the use of publishing
a website that will help the resort to maintain its own popularity.
• To Increase the Customers for Calatagan Peninsula Resort,
By developing a Website.
• Browsing, Searching in the internet is an easy way to know the Calatagan
Peninsula Resort, It can help people to know the resort in the fastest way.
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9. Statement of the Problem
• Does making a website makes it effective for such resort to increase its
popularity?
• Can the website cope up with other websites that cater the same area of business?
• Can the website able to help the management to be a means of communication
from the owner and clients?
Scopes and Limitations
The study is interactive website that will that will covers dynamic website
and management such as functions, Post for security purposes, Session for
holding the data entered by the single user, Apache, PHP and MySQL will be use
for creating the database of the project. Other Webpage design tools will be used
in this project such as notepad, Adobe Photoshop for the layout and Paint. The
website will also contains an Online inquiry where the user and the admin can
interact with each other, the message that the user will send to the admin will be
directed to the admin’s email and will be answered by the admin through email.
The user is required to enter his/her email.
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10. The project will no more concentrate in other functions but will put a little
advertising in it. AVP will be the strategy of this project; the AVP will promote
the said project by the help of the following software Adobe after effects and
Adobe Audition and for more easy and convenient travel the project will also
contains a Map which directed to Calatagan Peninsula Resort and the client can
enter his/her address and the system will calculate the easiest way to get to the
resort. The use of the Google Map API will help us to create this kind of Map.
This map will only concentrate in the Philippines; barangays will not be included
only major cities will be in this map. The Online Inquiry is only applicable
through email and no other means of communication is acceptable
Definition of Terms
Apache - a freely available Web server that is distributed under an "open source"
license
Autodesk Maya - It is used to create interactive 3D applications, including video
games, animated film, TV series, or visual effects
CMS - A content management system (CMS) is a computer program that
allows publishing, editing and modifying content as well as maintenance from a
central interface. Such systems of content management provide procedures to
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11. manage workflow in a collaborative environment. These procedures can be manual
steps or an automated cascade.
Database - An application that manages data and allows fast storage and retrieval of that
data
High- Technology - highly advanced technological development
Internet- A global system of interconnected computer networks that use the
standard Internet protocol suite (often called TCP/IP, although not all applications use
TCP) to serve billions of users worldwide.
J Query - A free and open source JavaScript library that is used by Web developers to
navigate HTML documents, handle events, perform animations and add Ajax interactions
to Web pages
Joomla - is a free and open source content management system (CMS) for publishing
content on the World Wide Web and intranets and a model–view–controller (MVC) Web
application framework that can also be used independently.
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12. My SQL - "My Sequel," is an open source relational database management system. It is
based on the structure query language (SQL), which is used for adding, removing, and
modifying information in the database
PHP - Hypertext Preprocessor allows web developers to create dynamic content that
interacts with databases
Programming - The process of developing and implementing
various sets of instructions to enable a computer to do a certain task. The language used
to program computers is not understood by an untrained eye. Computer programming
continues to be a necessary process as the Internet continues to expand
Technology - deals with the usage and knowledge of tools and crafts, and how it affects
the ability to control and adapt to the environment.
URL – Uniform Resource Locator
Web Browser - A computer program used for accessing sites or information on a
network
Website - A website is a depository of information destined for public or private use,
usually residing in a remote server
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13. WordPress- is a free and open source blogging tool and a content management
system (CMS) based on PHP and MySQL.
World Wide Web - is a system of interlinked hypertext documents accessed via
the Internet. With a web browser, one can view web pages that may contain text, images,
videos, and other multimedia, and navigate between them via hyperlinks.
Chapter 2
Review of Related Literature
FOREIGN
According to Yang et al. (1996), the effectiveness of a website is based on the
company's ability to customize its site to the predictors that customer value. The website
success depends on the system use, system design quality, information quality and
enjoyment/playfulness (Aladwani &Palvia, 2002). These factors increase customer's trust
toward website’s (Lee Katterattanakul & Hong 2(05). Organizations are encouraged to
improve information and service quality and their website design should be customer
oriented. Online service encounter satisfaction was higher when information content at
the website is detailed and comprehensive (Shankar et al. 2000). Extrinsic motivation
can be gauged by the website’s ability to attract existing customers and provide them
with services such as redemption of rewards and to assess the effectiveness of the use of
the website on the internet in the tourist promotion through the use of website to get
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14. information from the visitors entering the website and it reveals that the website has a
role in making the travel decision. (Shankar et al. 2000)
How to Build a Small Business Website with WordPress
According to James A. Martin, When you’re considering hiring a website
designer to create, maintain and update your site. It's a perfectly reasonable option,
especially if you have no knowledge of -- or zero interest in learning -- website
programming. But there is a DIY option well worth considering: creating a site
with WordPress.
WordPress is essentially a highly flexible content management system that can serve as
the foundation for a blog or a fully-fledged small business website for online marketing or
ecommerce. With a WordPress-built site, you can easily add new pages and blog posts yourself;
no knowledge of HTML, CSS or any other mind-numbing acronyms is required.
You can customize the look of your site so that it's unique. You can add new capabilities
via hundreds of plug-ins. Plus, your site will be search-engine friendly from the get-go. And
using plug-ins such as the All in One SEO Pack, you can optimize each page and post to boost its
search engine rankings.
To build a site , you need to download WordPress from WordPress.org. The software is
free because it's open source. Even better, many WordPress themes (design templates) and plug-
ins are free. The only thing you may need to pay for is Web hosting, which can be as low as $6 a
month. (Alternatively, you can host your WordPress site on your own server.)
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15. TO USE OR NOT TO USE CMS
According to Sufyan bin Uzayr as web designers, we should all be aware of the
importance of CMSs. Simply put, a CMS helps in managing the website in an efficient manner.
If you are running a photo gallery, a blog, a news site or any similar website that requires
constant updates, nothing beats the ease which a CMS such as WordPress or Drupal can offer
you.
When Should You Use a CMS? Using a CMS also ensures that you save your time (and
eventually, efforts). You no longer need to hard-code your website in HTML or CSS –
the CMS takes care of everything. Just install it, and you are presented with a neat
administration panel that lets you tweak, modify and run your website in the manner you
deem fit. Furthermore, with the availability of numerous themes, templates as well as
plugins/extensions, a CMS can be made to accomplish virtually any task when it comes
to web design.
Using a CMS for clients also makes sense – not all of us are gifted with tech-savvy
clients all the time, and more often than not, most clients will have a hard time figuring
their way out with hard-coded sites sans CMS.
CMSs also offer excellent editorial control over your content, and better user
management for your website.
Lastly, many CMSs provide SEO out-of-the-box. Of course, you can always ensure that
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16. your hand-crafted HTML pages conform to SEO norms and beat even the most search-
engine friendly CMS out there.
When Shouldn’t You Use a CMS? Generally, manually designing your website’s
pages should be considered as an option for static websites with few pages that are
rarely updated. You can add personality to your website, and you are limited only
by your creativity — in other words, you need not be bound by a CMS.
When you decide to write extensive code for your website, you can pay attention to
every minute detail – a blessing for small websites (and a curse for larger ones, pun
unintended). Since you are no longer restricted by platform-specific limitations, you
can design and craft individual components of the website manually.
Another point to consider should be security. Most CMSs release new
updates/fixes/patches on a regular basis; however, on a generalized level, a CMS
invites more hackers than a hard-coded website.
Most importantly, hard-coding your website, though time-consuming initially, also
brings down the time and efforts required in maintenance of the website in the long
run – there are no CMSs to update or plugins to uninstall. You design your pages,
you publish them.
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17. Web Developer Class: How to Use Extensions in Joomla
According to Nathan Segal When you set up a site with Joomla! you should have
enough information to build a basic site, but if you want more options, you'll need to use
extensions. In this article you'll learn how to browse the Joomla, extensions directory,
and download, install and configure an extension.
You can search for extensions or browse through the listings. Once you find a
category that you like, you might have to go deeper into it by clicking on a sub-category.
As you look at each extension, you'll see a short description, whether it will work for
Joomla! 1.5 or 1.6 and you'll notice a voting section, as well.
Extensions are commercial or free, meaning that if it's commercial, you'll have to pay for
a license to use it. To learn more about an Extension, click on the name of it. When you
find the extension you want to use, right-click on it and in the popup window, choose
Save Link As, and save the file to your computer.
Be aware that when you download the file, it may contain installation instructions so it's
important to check for those. You might also need to extract the file to find the correct
one for uploading.
LOCAL
According to Romula A. Virola and Lea H. Amoro , The Philippine has a natural
competitive advantage in tourism because of the warmth of the people and its natural
wonders that are yet to be fully harnessed, the government recognizes tourism as a major
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18. contributor to the generation of foreign exchange earnings, investments and revenues
and to the growth of the country’s output.
Philippines is known with its tropical rainforests, mountain, beaches, coral reefs and
islands that every Filipino can be proud of. For the first time in the history of the
Philippine tourism, the total visitor arrivals in the 2011 reached 11.28% higher than in
2010, the Department of Tourism (DOT) reports.
With the full rollout of the new “It’s More Fun in the Philippines” international
campaign, Secretary Ramon Jimenez remains confident of achieving another record-
breaking year. “Our marketing resource has grown exponentially because of other
people’s contributions in kind. We will continue to build on these positive energies to
attract 4.2 million this year,” the Secretary enthused.
“It’s now trending number one in the world in Twitter,” Tourism Secretary Ramon
Jimenez said. The Department of Tourism (DOT) Region 1 said that the tourism
campaign “It’s more fun in the Philippines” was effective as it gained positive feedbacks
from social networking sites like facebook and twitter. Evangeline Danat said that the
campaign slogan created an impact to foreigners coming in the region especially in San
Juan, as the surfing capital of the north.
One way of promoting Philippine tourism is by creating a website of it that let other
people know how beautiful the country is. The DOT also launched its
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19. website: http://itsmorefuninthephilippines.com/ in order to push the campaign since this
slogan will brand the new Philippine tourism campaign to be rolled out in international
markets, according to reports. (ANL/MHH-PIA 1 La Union)
SYNTHESIS
The goal of everyone who wants to create a interactive website for a resort is to
have communicate to their client anywhere they are. Interactive website is a modern way
and the best way to promote a certain project.
The group is creating a dynamic website that if the client decided to change
content or update the website he/she don’t need to do hard coding anymore. The use of
Content Management System(CMS) and Wordpress is a great help for this project, they
can offer a n easy way to update the content, to change the look of the resort, to add a
file. This would lessen the work of Admin in updating his website. Joomla can help by
putting extension to the website, this extension can be free or commercial.
Calatagan Peninsula Resort’s previous customers, clients, who experienced the
place has done so many blog reviews as seen by some blogger’s site. Thus, the group
wants to show that the resort we are promoting is not only offering fun and excitement.
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20. Review of Related Study
FOREIGN
All current travel and tourism transactions can be performed on-line on the
Internet. The opportunity presented by the industry, now the biggest in the world
(WTTC,1998), is huge. The World Travel and Tourism Council (WTTC) reported in
World Economic Impact in 1998 that Travel and Tourism – encompassing transport,
accommodation, catering, recreation and services for travelers – is expected to grow to
US$ 10.0 trillion of economic activity and 328 million jobs by 2010. In 1998, Travel and
Tourism industry contributed about 8.2% to worldwide Gross Domestic Product (GDP)
and this is expected to increase to 8.7% by 2010 (WTTC, 1998). The business
opportunity offered by the Internet presents a challenge to new comers and existing
players in the tourism industry to provide effective tourism website. However, capturing
the massive travel and tourism market of up to $10.0 trillion by 2010(WTTC, 1998) will
require extensive efforts. An effective website should at least have useful content, be
informative, accurate, up-to-date, and comprehensive (Chen and Sheldon, 1997; Jung and
Baker, 1998; Martin, 1997; Nielsen, 1998). From the design perspective, an effective
website could mean intuitive, easy to navigate, easy to use, consistent, accessible,
appropriate, interesting, fast, and fun (Chen and Sheldon, 1997; Murphy et al, 1996a;
Nielsen 1998).
Resort industry gets best practices study on internet marketing and distribution
Page 20
21. A new study has been launched to examine “Best Practices on Internet Marketing
and Distribution for Resorts,”. The report was initiated by the Hospitality Sales &
Marketing Association International’s (HSMAI) Resort Marketing Special Interest
Group.
According to the findings, many resorts are still at an early stage of adoption of Internet
marketing; only about one-half of the participating resorts actively practice search engine
optimization and many do not participate actively in third party online travel
agency programs due to a perception that these sites specialize in rates well below their
targets. There is a corresponding lack of connection between most resort’s distribution
strategy and their revenue management practices.
“It is clear after investigating this topic that when a resort moves its business from offline
to online channels of distribution there is far more involved than just changing channels
of distribution,” states Cindy Estis Green, director of the study and managing partner of
The Estis Group. “Working with online channels entails operational issues including
customer service and reservations, direct sales, awareness and image campaigns, direct
mail, special promotions, lead generation, and customer relationship management,” she
adds.
The report benchmarked participating resorts in key Internet marketing metrics
such as: total marketing spend as a percentage of total revenue; marketing efficiency;
percentage of electronic channel revenue as a percentage of total revenue; percentage of
e-marketing spend to total revenue; and direct web revenue per web marketing dollar
spent. Based upon these metrics, participants were categorized based upon their
Page 21
22. efficiency in marketing spend and Internet revenue volume. The resulting categories
were: experimenters, champions, novices, and “gotta get out of this box.”
Emerging from the study is a series of eight building blocks that establish a sound
strategy for the 2005 online world. The full report details each of the topics.
Website Planning: setting goals, planning, and designing a website.
Establishing Infrastructure: building the systems to support a website’s goals.
Building Traffic: search engine optimization, pay-per-click advertising, link strategies,
email campaigns and stimulating group opportunities.
Dovetailing with Offline: websites (internal and external) and how they function without
the interaction of sales and rooms operational teams such as reservation call centers,
customer service, revenue management, and offline marketing.
Third Party Influence: considering third party intermediaries including wholesalers,
search engines, meta-search engines, GDS vendors and affiliate marketers.
Closing the Loop with Customers: incorporating customer feedback regarding service,
travel patterns and product preferences in an Internet marketing plan.
Keeping Score: a series of metrics to measure success and failure, tracking cost/benefit
analyses, post-campaign analyses, etc.
Keeping Up with the Joneses: knowing what may be applicable in the 2-5 year time
horizon in the areas of new technology, new communication methods and new
distribution channels.
First-Ever Report Initiated by HSMAI’S Resort Special Interest Group
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23. MCLEAN, VA | The results are in on the first-ever, comprehensive study of “Best
Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality
Sales & Marketing Association International’s (HSMAI) Resort Marketing Special
Interest Group.
According to the findings, many resorts are still at an early stage of adoption of Internet
marketing; only about one-half of the participating resorts actively practice search engine
optimization and many do not participate actively in third party online travel agency
programs due to a perception that these sites specialize in rates well below their targets.
There is a corresponding lack of connection between most resort’s distribution strategy
and their revenue management practices.
“It is clear after investigating this topic that when a resort moves its business from
offline to online channels of distribution there is far more involved than just changing
channels of distribution,” states Cindy Estis Green, director of the study and managing
partner of The Estis Group. “Working with online channels entails operational issues
including customer service and reservations, direct sales, awareness and image
campaigns, direct mail, special promotions, lead generation, and customer relationship
management,” she adds.
The report benchmarked participating resorts in key Internet marketing metrics
such as: total marketing spend as a percentage of total revenue; marketing efficiency;
percentage of electronic channel revenue as a percentage of total revenue; percentage of
e-marketing spend to total revenue; and direct web revenue per web marketing dollar
spent. Based upon these metrics, participants were categorized based upon their
Page 23
24. efficiency in marketing spend and Internet revenue volume. The resulting categories
were: experimenters, champions, novices, and “gotta get out of this box.”
LOCAL
Inquiries, transactions and reservations can be done nowadays through internet.
Tourism-Philippines.com is a non-commercial travel guide to Philippines, providing
unbiased updated travel information, advice and tips for anyone who plans to visit
Philippines.
The purpose of this site is to help promote Philippines tourism by providing good quality,
independent and reliable travel information for visitors – about the good, the bad and the
indifferent, the hidden places and the tourist traps, where to find value and how to avoid
being ripped off.
“RA 9593 otherwise known as the National Tourism Act 2009 mandates the Department
of Tourism to enhance the quality of education in the tourism sector thru constant updates
and coordination with learning institutions including the travel and hospitality sector for
purposes of planning and marketing. Herewith is the link to a wealthy compilation of
educational information on such subjects as socio-demographic profile and trends of
source markets like Korea, North America, Europe, Middle East, India, China, Japan,
ASEAN, and Russia. Included likewise is a database on the North Philippines, Central
Page 24
25. PH and Mindanao cluster product profile. I trust this wide range of information - as
provided by our DOT attaches and regional directors - will help our tourism and
hospitality educators and travel practitioners / stakeholders in bringing about change in
the development of travel and tourism in the country.” Emailcast by: Department of
Tourism - Region III (Central Luzon)
SYNTHESIS
Thesis, studies and researches all over the world speak of the same thing, to
gain tourist and make it in demand in the eye of local or foreign countries.
From bloggers review about the Calatagan Peninsula Resort we can say that we
can offer more accurate information that can caught the attention of the reader.
We have unique concepts and ideas that we can present to our client and our
group accept suggestions from our client to produce a productive project
Giving all our skills, creativity and teamwork, we are sure that we can
produce a inter active website that will satisfy our client.
Chapter 3
Methodology
Page 25
26. The methodology is an important component that essentially maps out the
methods that you will utilize when researching and writing this lengthy chapter. The
methodology chapter includes a general definition or some type of overview of the
approach that you will use in conducting your research. This chapter composes of the
type of research, project design, software development tool, software evaluation tool,
software testing to be used in the development of a website. The proponents will be
using internet technology, articles and books in gathering the information needed for the
proposed project.
Planning
The proponents will work with the client to determine the clients’ high-level objectives
for the project and will prepare a project plan.
The proponents gathered specific information about the resort through interviewing the
client and visiting the place.
in interviewing the client, the proponents would like to ask:
1) What do they expect from the website
2) What are the functionalities they would like to see
3) Are there any existing websites that they would like to pattern to.
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27. This would make the proponents collate their ideas carefully to execute the project plan
properly.
Design
The proponents will complete the business requirements and the design of the
resorts Website. The proponents will record all the details and information’s from the
client.
Production
The proponents will build the software system based on the requirements
documented.
The proponents will make sure that during the development of the website there
would be open communication between the group and the clients until further agreement
has been made.
Testing
Page 27
28. The proponents will install the Resort’s Website, test it, and continue to test it.
The proponents have encountered problems while publishing in the first time but
after several weeks the certain Website has been successful and introduced it to
the client.
Conceptual Framework
Input Output Process
Knowledge Requirement Analysis
System Requirement
HTML/HTML 5 Literature Study
PHP System Definition
MYSQL
Google Map API INTERACTIVE WEBSITE
CSS FOR CALATAGAN
PENINSULA RESORT
Software Requirement Design
Operating System (Windows Context Diagram
XP) Data Flow Diagram
Adobe Audition System Flowchart
Adobe After Effects
Adobe Photoshop
Internet Browsers ( Google
Chrome, Mozilla Firefox,
Internet Explorer)
Hardware
Developtment
Computer (2gb RAM, 160GB
hard drive, CPU is a Celeron Coding
2.2Ghz) Documentation
Documentation ( Project System Testing
Proposal, Project Development)
Page 28
29. Figure 1.0 Conceptual Framework
Figure 1.0 shows Conceptual Frame Work for the Interactive Website for Calatagan Peninsula
Resort. This figure is divided to three parts the first part was the input part where all the needed
knowledge requirement, hardware, software where listed. Knowledge requirement explains what
are the skills needed to complete this project, next is the hardware and the software in this part
all the needed hardware and software where listed specifically. If all of three requirement where
already obtain then that is the time that the output will be produce. All the process to produce the
output is also stated on the third box from the analysis then to be followed by the designed and
lastly the development.
Technical Background
Hardware and Software
The proponents’ needs hardware and software to be able to finish their title
proposal, Hardware is a comprehensive term for all of the physical parts of a computer,
as distinguished from the data it contains or operates on, and the software that provides
instructions for the hardware to accomplish tasks. Software means computer instructions
Page 29
30. or data, It is anything that can be stored electronically. Software can be thought of as the
variable part of a computer and hardware the invariable part.
Hardware
• Computer/ Laptop
A Computer is a general purpose machine, commonly consisting
of digital circuitry, that accepts (inputs), stores, manipulates, and generates
(outputs) data as numbers, text, graphics, voice, video files, or
electrical signals, in accordance with instructions called a program.
This is the most important hardware to be used. This is where all the work
is done: coding, editing and designing. Considering 2GB of ram, 160GB
of Hard Drive and the CPU is a Celeron 2.2Ghz.
• Digital Single Lens Reflex Camera (DSLR Camera)
Basically a digital based camera where you look through the lens
on the camera that will also be capturing the images. While the exposure is
made an internal mirror moves out of the way to let light reach the camera
sensor to the images can be recorded and stored.
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31. The proponents used this in taking pictures an videos for the
website and the AVP.
• Tripod
Tripod comes from Greek words meaning "3"+"feet" and refers to
a three-legged structure.
The proponents used this to make it easier for the camera man to
shoot and take pictures.
Software
• PHP
Hypertext Preprocessor, An open source, server-
side, HTML embedded scripting language used to create dynamic Web
pages. It is one of the first developed server-side scripting languages to
be embedded into an HTML source document rather than calling an
external file to process data.
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32. • MySQL
MySQL is a relational database system that is used to store
information. MySQL can store many types of data from something as tiny
as a single character to as large as complete files or graphics. Although it
can be accessed by most programing languages, it is often coupled with
PHP because they work together with ease.
The proponents used this to create the database system of the
website.
• Adobe Photoshop
The software allows users to manipulate, crop, resize, and
correct color on digital photos. The software is particularly popular
amongst professional photographers.
The proponents used this to make pictures/images more attractive to
the viewers and at the same time, it can also be used for designing the
website
• Adobe AfterEffects
Adobe After Effects is primarily used for creating motion
graphics and visual effects. After Effects allows users to animate, alter and
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33. composite media in 2D and 3D space with various built-in tools and third
party plug-ins, as well as individual attention to variables like parallax and
user-adjustable angle of observation.
The proponents used this to create visual effects and motion
graphics for the AVP of the website
• Adobe Audition
Adobe Audition software is a complete multitrack digital audio
recorder, mixer and editor for Windows. When used along with a
Windows sound card, the program provides a complete digital recording
studio experience to the user's computer.
The program offers flexible work flow through its multitrack recording
studio and is used in producing music, radio broadcasts, or audio for
video. Adobe Audition also supports thousands of royalty-free music
loops that can be used to compile songs and soundtracks.
The proponents used this for editing, mixing and sound effects for
the AVP of the website
• Google Map API
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34. A map and directions Web site from Google. Similar to MapQuest,
Google Maps provides turn-by-turn directions to a destination along with
2D satellite and 3D earth views; however, Maps also offers photographic
views of the turns, which show the real streets and surroundings.
The proponents used this in creating map which directs you to
Calatagan Peninsula Resort
Comparative Analysis on Websites Golden Sunset Resort (Calatagan, Batangas)
The group has chosen to conduct its analysis with another resort that has already
established its website, the Golden Sunset Resort in Calatagan, Batangas. The website
was hosted in www.goldensunset.ph and this is used by the resort to advertise their
services to their clients, just as the plan for the Calatagan Peninsula Resort.
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35. (Homepage of the website: www.goldensunset.ph)
Website presents itself of the functions requested to promote the business through
the web. In its navigation bar you would see the basics that would be needed by
perspective clients.
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36. Golden Sunset also has the maps feature, but it does not use the Google API. It
also has the maps going to Batangas from Manila, but it is basically illustrated in a simple
sketch. The group aims to highlight the major cities from Manila to Batangas so the
future clients of Calatagan Peninsula Resort would have an easier access to the resort.
The concept of Golden Sunset may deem to be the same with this project,
Calatagan Peninsula Resort website but the group hopes to enhance its features so that
users who would be accessing the website would appreciate the beauty of the resort and
hopefully check-in eventually and refer the resort to their friends. We obliged to the
needs of the clients to make advertising easier for them.
Description of prototype
Proponents need to see what would be the expected output of the project. In this part the
group decided to show what would be the expected content of every page that will be created,
for the Homepage this page will contain an AVP that will show “why choose calatagan peninsula
resort” slogan to the viewer and a little brief of history. Rate page will show all the prices of
rooms, special offer for activities that they can enjoy. Next is the Experience page this is
different with the rate page because this page only contains what to expect if you join their
activities. Gallery page contains all the photos about the resort like for example the rooms, the
activities and facilities. Last is the Contact us Page this is a page that contains email address,
telephone number, including the Map that the group will create.
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39. Design
Context Diagram
This is the context diagram for the Admin user and for the Visitor. In this figure
only the Admin has the access to edit the website, he/she can upload or delete new pictures, add
or delete content about the resort, he can also edit his account. The Visitor don’t have the access
to edit anything in this page he/she is only allowed to view contents and pictures but he has the
access to inquire about the resort by the use of the Online Inquiry. The message will send to their
email, If the visitor sends a message the admin will receive the message via email same with the
admin if he sends a reply to the Visitor.
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40. This diagram shows what visitor can do if he/she access the website. He or she can do
only limited access to the resort, he can only view pictures and other contents such as the review
the rates of activities and rooms. He can also send his/her concern, comment about the resort.
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41. This diagram shows the privileges of the admin to the website. He/she can login as an
admin and if the website confirm his login he/she can update the content such
uploading/Deleting Pictures and other content. He also has the privilege to edit his account; if he
wants to change his password he can do so, he can also receive the visitor’s message from
inquiring inside the website and answer the message via email.
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42. 11
HOM
HOM
EE AA
RATE
RATE
SS
BB
GALLER
GALLER CC
YY
EXPERIENC
EXPERIENC DD
EE
CONTAC
CONTAC EE
T T US
US
22
Figure 4.0 System Flowchart
Page 42
43. Figure shows the System Flow Chart for the home page of the Interactive Website for
Calatagan Peninsula Resort. Users can choose where he/she want to go inside the website, if he
chooses home the website will direct him to the home page, if he chooses rates he can see all the
room rates, special offers which concentrate in activities and scuba diving lessons, if the user
wants to see pictures he can go to gallery section which shows pictures of the current view of the
resort and rooms, next is the Experience section which shows all the activities they can enjoy
inside and outside the resort in this section, he/she can also view the lesson sections which give
to the user what will happen if he/she enroll in scuba diving lesson, and lastly the contact us. In
this section Information about the resort is in this section which is the map, contacts, and email.
In this section the user can contact the resort’s owner in email or via telephone and also the
website will give the user the easiest way to get in the resort and it is inside the contact us
section.
AA
HOME
HOME HISTORY
HISTORY
Y
N
22
AVP
AVP
Figure 5.0 HomePage Flowchart
Page 43
44. Figure shows the System Flow Chart for the Homepage of the Interactive Website
for Calatagan Peninsula Resort. When the user goes to the Home page he/she can view
the AVP that is created for this project and also there is a short history of the resort.
BB
Y
Gallery
Gallery Pictures
Pictures
N
22
Figure 6.0 Gallery Page Flowchart
Figure shows the System Flow Chart for the Gallerypage of the Interactive Website for
Calatagan Peninsula Resort. If the user go to this page he/she will see all the pictures that is
related to the resort, pictures that will show all the experiences, rooms, activities, facilities of the
whole resort.
Page 44
45. CC
Y Y Y
Snorklin
Snorklin Specia
Specia Activiti
Activiti
Rates
Rates Rooms
Rooms
gg l Offer
l Offer eses Rate
Rate
N N N
22 22 Dolphin
Dolphin
22 watching
watching
N
Scuba
Scuba
Diving Lessons
Lessons Island
Island
Diving
Hopping
Hopping
22
Scuba
Scuba
Diving
Diving
Figure 6.0 Rate Page Flowchart
Figure shows the System Flow Chart for the Gallerypage of the Interactive Website for
Calatagan. If the user go to Ratespage he/she see the all the room rates and he can also choose
the special offer link under that link will be the activities rate which shows all the list of activities
Page 45
46. which is snorkeling, dolphin watching, island hopping and scuba diving that the user can enjoy
including their prices and under the activities rate there is a Lesson link because in this resort
they are offering a scuba lesson and certification to be a license diver.
DD
Y Y
Activiti
Activiti Snorklin
Snorklin
Experienc
Experienc
N eses
N gg
ee
Dolphin
Dolphin
22 watching
watching
22
Island
Island
Hopping
Hopping
Scuba
Scuba
Diving
Diving
Figure 7.0 Experience Page Flowchart
Page 46
47. Figure shows the System Flow Chart for the Experiences page of the Interactive Website for
Calatagan Peninsula Resort. In this page the user can see all the details and sample pictures of all
the activities that the user can enjoy inside the resort. This page will not show the rate of
activities because it would be redundant if the rates are inside this page and at the same time
inside the rate page, only information and pictures will be post in this page.
EE
Y
CONTAC
CONTAC
T T US
US Details
Details
N
22
Map
Map
Figure 8.0 Contact Us Page Flowchart
Figure shows the System Flow Chart for the Contact Us page of the Interactive Website for
Calatagan Peninsula Resort. This page has a two parts the first one is the Details, It shows all the
details of the resort including the email, contact number and address. The second one is the map,
Page 47
48. this map is created for the user to know where is the easiest way to get there. So if the user goes
to this page he/she will see all the important information about the resort.
SiteMap
SCUBA DIVING
SCUBA DIVING
LESSON
LESSON
SNORKLING
SNORKLING
Special
Special
Offer
Offer ISLAND
ISLAND
HOPPING
HOPPING
RATES
RATES offer
offer DOLPHIN
DOLPHIN
WATCHING
WATCHING
Rooms SCUBA DIVING
SCUBA DIVING
Rooms
GALLERY
GALLERY PICTURES
PICTURES
HOME
HOME SNORKLING
SNORKLING
ISLAND
ISLAND
HOPPING
HOPPING
EXPERIENCE
EXPERIENCE ACTIVITIES
ACTIVITIES
DOLPHIN
DOLPHIN
WATCHING
WATCHING
SCUBA DIVING
SCUBA DIVING
Map
Map
Contact Us Us
Contact
Contacts Via
Contacts Via
Phone
Phone
Email
Email
Figure 9.0 Site Map of the project
Page 48
49. Implementation Plan
The following is the group’s implementation plan for the project Calatagan
Peninsula Resort Website which would help the client towards using the output
efficiently to cater to the increasing demands of technology.
A. Overview
The project is an interactive website for the use of the Calatagan Peninsula Resort
to promote the resort through the use of the web via internet advertising.
B. Scope
It is a project to be done through the use of Apache, PHP and MySQL. The PHP
portion is set to involve the following topics: Functions, Post and Sessions for holding a
single user transaction in the database. The group would also be incorporating 3D in the
project through a 3D Virtual Tour Map of the resort to be done with the use of the
software: Adobe After Effects and Adobe Audition.
The map incorporated in the project would enable the user to enter data that
would calculate the easiest way he can arrive at the resort. The use of the Google Map
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50. API would enable the group to render the project which would only cover the major cities
in the Philippines.
Information on the website that has been used towards the development of this project is
coursed through the Calatagan Peninsula Resort representatives.
Adding Online Inquiry would enable the user to send comments, reviews and
concerns to the admin. This Inquiry will send via email in that case no other form of
communication will be accepted in this field
C. Timeline/Budget
The project is expected to be finished during the 2nd Trimester of 2012-2013. The
group would also like to involve the stakeholders on this project, the representatives of
the Calatagan Peninsula Resort to develop the project fully according to what they would
expect it to be.
The timeline of the project would involve the following processes: Planning,
Design, Production, Testing and Distribution of the Website
Page 50
51. BIBILIOGRAPHY
Z. Yang , R.T Peterson, (2004, October), Customer Perceived Value, Satisfaction, and Loyalty
Retrieved October 12 , 2012 from http://www.wisedata.hk/readings/yang/Customer
Rachman , Z. & Buchanan , J. (1999 , September 12) Effective Tourism Web Sites, Part 1:
Literature Review and Features Survey . Hamilton, New Zealand : Department of Management
Systems
Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special
Interest Group.(2005).Best Practices on Internet Marketing and Distribution for Resorts.
Retrieved October 15, 2012, from http://www.breakingtravelnews.com/ ,
http://newsletter.blizzardinternet.com/
Osti, L. (2007). TRAVEL GUIDEBOOKS AND THE INDEPENDENT TRAVELLER IN THE
ASIA PACIFIC REGION . Melbourne , Australia : Victoria University
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52. Uzayr, S.B ( 2012, March 12), To Use or Not to Use a CMS. Retrieved November 13. 2012,
from http://www.youthedesigner.com/2012/03/12/to-use-or-not-to-use-a-cms/
Segal, N. Web Developer Class: How to Use Extensions in Joomla . Retrieved November 13.
2012, from http://www.htmlgoodies.com/beyond/webmaster/toolbox/web-developer-class-how-
to-use-extensions-in-joomla.html
Martin,J.A, How to Build a Small Business Website with WordPress, Retrieved November 13.
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