1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead- The font used for the masthead is Comment on how the design of the magazine cover attracts the target audience: Colour-The use of cover is conventional because
classical and therefore will be more likely to attract it uses four colours with two being more used
an older audience. A 3D effect is used making it than others. The use of blue contrasts the red
bolder and therefore more prominent while still however it ties in with the white and is used on
appearing as a professional masthead design. A 3D more than one place in the page. This keeps it
effect is rarely used on a masthead meaning this looking visually appealing to the audience. The
gives the magazine an original look. use of white is used to stand out against the
background and other text surrounding it.
Main image- The photographer has used direct Typefaces- The main band and model can be
address with the model. The image appears to have associated with rock therefore the font and style
a retro theme to the cover, due to the models of the main coverline is appropriate. Because
clothes, hairstyle and the use of a vinyl record. The the main cover line uses an informal design for
model can be linked with this because he is a front cover, the rest of the text is in a regular
associated with the indie genre. This means a font making it subtly formal. The use of Capital
group of the target audience will be encouraged to letters means that it is easy to skim read
by this magazine. therefore easier for them to decide whether to
buy it. Also this makes everything appear to be
Model credit- The model credit is his band and it is important.
part of the main cover line. It is not part of the
main text so it can also be part of the other cover Photography Lighting- The lighting of the image
lines which make up a list of artists. ‘Arctic makes every part of the image visible. This
Monkeys’ is larger than the rest suggesting it is model can be clearly seen and therefore
the bigger topic. The text is clear and will recognised by the target audience. It appears to
therefore be seen by their fans. be not completely sharpe and it is slightly sepia
tone, which makes it tie into the retro theme of
Main cover line- This takes up a large portion of the the front cover.
cover and it uses words that would grab a
potential buyer’s attention. ‘Changed my life’.
The white is bold compared to the surrounding Coverlines- The target audience will be fans of
text as well as the font style being only used in music therefore the larger coverlines only lists
this section, meaning this is read before other bands showing the magazine to be music
coverlines and it encourages people to read on. focused. The other coverlines do not link to
music therefore they are smaller. The variety of
The Guttenburg Design Principle The Masthead is artists listed means that the fans of each may
placed in a strong area where readers would look buy the magazine but they also are from the
House Style- This is and overall informal cover due to the main cover line however
first. Due to the regular way of reading left to right same genre of music therefore the target
taking this away you can see there is a consistent use of straight lines so the text does
starting at the top. The barcode has been placed in audience will see they will also enjoy the whole
not overwhelm the reader and looks professional. The use of red highlights certain
a weak area where people would not be likely to magazine as well as the article on the Arctic
features on the page. It makes the smaller coverlines stand out so they are still noticed,
look. The Left hand side is stronger than the right Monkeys.
it also links ‘Arctic Monkeys’ to the mast head making it more important.
so for the minimal look the right side is empty.

2. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead- The font used for the masthead is Comment on how the design of the magazine cover attracts the target audience: Colour-The use of cover is conventional because
classical and therefore will be more likely to attract it uses four colours with two being more used
an older audience. A 3D effect is used making it than others. The use of blue contrasts the red
bolder and therefore more prominent while still however it ties in with the white and is used on
appearing as a professional masthead design. A 3D more than one place in the page. This keeps it
effect is rarely used on a masthead meaning this looking visually appealing to the audience. The
gives the magazine an original look. use of white is used to stand out against the
background and other text surrounding it.
Main image- The photographer has used direct Typefaces- The main band and model can be
address with the model. The image appears to have associated with rock therefore the font and style
a retro theme to the cover, due to the models of the main coverline is appropriate. Because
clothes, hairstyle and the use of a vinyl record. The the main cover line uses an informal design for
model can be linked with this because he is a front cover, the rest of the text is in a regular
associated with the indie genre. This means a font making it subtly formal. The use of Capital
group of the target audience will be encouraged to letters means that it is easy to skim read
by this magazine. therefore easier for them to decide whether to
buy it. Also this makes everything appear to be
Model credit- The model credit is his band and it is important.
part of the main cover line. It is not part of the
main text so it can also be part of the other cover Photography Lighting- The lighting of the image
lines which make up a list of artists. ‘Arctic makes every part of the image visible. This
Monkeys’ is larger than the rest suggesting it is model can be clearly seen and therefore
the bigger topic. The text is clear and will recognised by the target audience. It appears to
therefore be seen by their fans. be not completely sharpe and it is slightly sepia
tone, which makes it tie into the retro theme of
Main cover line- This takes up a large portion of the the front cover.
cover and it uses words that would grab a
potential buyer’s attention. ‘Changed my life’.
The white is bold compared to the surrounding Coverlines- The target audience will be fans of
text as well as the font style being only used in music therefore the larger coverlines only lists
this section, meaning this is read before other bands showing the magazine to be music
coverlines and it encourages people to read on. focused. The other coverlines do not link to
music therefore they are smaller. The variety of
The Guttenburg Design Principle The Masthead is artists listed means that the fans of each may
placed in a strong area where readers would look buy the magazine but they also are from the
House Style- This is and overall informal cover due to the main cover line however
first. Due to the regular way of reading left to right same genre of music therefore the target
taking this away you can see there is a consistent use of straight lines so the text does
starting at the top. The barcode has been placed in audience will see they will also enjoy the whole
not overwhelm the reader and looks professional. The use of red highlights certain
a weak area where people would not be likely to magazine as well as the article on the Arctic
features on the page. It makes the smaller coverlines stand out so they are still noticed,
look. The Left hand side is stronger than the right Monkeys.
it also links ‘Arctic Monkeys’ to the mast head making it more important.
so for the minimal look the right side is empty.

3. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead- The font used for the masthead is Comment on how the design of the magazine cover attracts the target audience: Colour-The use of cover is conventional because
classical and therefore will be more likely to attract it uses four colours with two being more used
an older audience. A 3D effect is used making it than others. The use of blue contrasts the red
bolder and therefore more prominent while still however it ties in with the white and is used on
appearing as a professional masthead design. A 3D more than one place in the page. This keeps it
effect is rarely used on a masthead meaning this looking visually appealing to the audience. The
gives the magazine an original look. use of white is used to stand out against the
background and other text surrounding it.
Main image- The photographer has used direct Typefaces- The main band and model can be
address with the model. The image appears to have associated with rock therefore the font and style
a retro theme to the cover, due to the models of the main coverline is appropriate. Because
clothes, hairstyle and the use of a vinyl record. The the main cover line uses an informal design for
model can be linked with this because he is a front cover, the rest of the text is in a regular
associated with the indie genre. This means a font making it subtly formal. The use of Capital
group of the target audience will be encouraged to letters means that it is easy to skim read
by this magazine. therefore easier for them to decide whether to
buy it. Also this makes everything appear to be
Model credit- The model credit is his band and it is important.
part of the main cover line. It is not part of the
main text so it can also be part of the other cover Photography Lighting- The lighting of the image
lines which make up a list of artists. ‘Arctic makes every part of the image visible. This
Monkeys’ is larger than the rest suggesting it is model can be clearly seen and therefore
the bigger topic. The text is clear and will recognised by the target audience. It appears to
therefore be seen by their fans. be not completely sharpe and it is slightly sepia
tone, which makes it tie into the retro theme of
Main cover line- This takes up a large portion of the the front cover.
cover and it uses words that would grab a
potential buyer’s attention. ‘Changed my life’.
The white is bold compared to the surrounding Coverlines- The target audience will be fans of
text as well as the font style being only used in music therefore the larger coverlines only lists
this section, meaning this is read before other bands showing the magazine to be music
coverlines and it encourages people to read on. focused. The other coverlines do not link to
music therefore they are smaller. The variety of
The Guttenburg Design Principle The Masthead is artists listed means that the fans of each may
placed in a strong area where readers would look buy the magazine but they also are from the
House Style- This is and overall informal cover due to the main cover line however
first. Due to the regular way of reading left to right same genre of music therefore the target
taking this away you can see there is a consistent use of straight lines so the text does
starting at the top. The barcode has been placed in audience will see they will also enjoy the whole
not overwhelm the reader and looks professional. The use of red highlights certain
a weak area where people would not be likely to magazine as well as the article on the Arctic
features on the page. It makes the smaller coverlines stand out so they are still noticed,
look. The Left hand side is stronger than the right Monkeys.
it also links ‘Arctic Monkeys’ to the mast head making it more important.
so for the minimal look the right side is empty.

4. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead- The font used for the masthead is Comment on how the design of the magazine cover attracts the target audience: Colour-The use of cover is conventional because
classical and therefore will be more likely to attract it uses four colours with two being more used
an older audience. A 3D effect is used making it than others. The use of blue contrasts the red
bolder and therefore more prominent while still however it ties in with the white and is used on
appearing as a professional masthead design. A 3D more than one place in the page. This keeps it
effect is rarely used on a masthead meaning this looking visually appealing to the audience. The
gives the magazine an original look. use of white is used to stand out against the
background and other text surrounding it.
Main image- The photographer has used direct Typefaces- The main band and model can be
address with the model. The image appears to have associated with rock therefore the font and style
a retro theme to the cover, due to the models of the main coverline is appropriate. Because
clothes, hairstyle and the use of a vinyl record. The the main cover line uses an informal design for
model can be linked with this because he is a front cover, the rest of the text is in a regular
associated with the indie genre. This means a font making it subtly formal. The use of Capital
group of the target audience will be encouraged to letters means that it is easy to skim read
by this magazine. therefore easier for them to decide whether to
buy it. Also this makes everything appear to be
Model credit- The model credit is his band and it is important.
part of the main cover line. It is not part of the
main text so it can also be part of the other cover Photography Lighting- The lighting of the image
lines which make up a list of artists. ‘Arctic makes every part of the image visible. This
Monkeys’ is larger than the rest suggesting it is model can be clearly seen and therefore
the bigger topic. The text is clear and will recognised by the target audience. It appears to
therefore be seen by their fans. be not completely sharpe and it is slightly sepia
tone, which makes it tie into the retro theme of
Main cover line- This takes up a large portion of the the front cover.
cover and it uses words that would grab a
potential buyer’s attention. ‘Changed my life’.
The white is bold compared to the surrounding Coverlines- The target audience will be fans of
text as well as the font style being only used in music therefore the larger coverlines only lists
this section, meaning this is read before other bands showing the magazine to be music
coverlines and it encourages people to read on. focused. The other coverlines do not link to
music therefore they are smaller. The variety of
The Guttenburg Design Principle The Masthead is artists listed means that the fans of each may
placed in a strong area where readers would look buy the magazine but they also are from the
House Style- This is and overall informal cover due to the main cover line however
first. Due to the regular way of reading left to right same genre of music therefore the target
taking this away you can see there is a consistent use of straight lines so the text does
starting at the top. The barcode has been placed in audience will see they will also enjoy the whole
not overwhelm the reader and looks professional. The use of red highlights certain
a weak area where people would not be likely to magazine as well as the article on the Arctic
features on the page. It makes the smaller coverlines stand out so they are still noticed,
look. The Left hand side is stronger than the right Monkeys.
it also links ‘Arctic Monkeys’ to the mast head making it more important.
so for the minimal look the right side is empty.