Communication and Collaborative System Edelman PR Consultancy Firm
1. Communication & Collaborative System
Case Study on Edelman Public Relations Consultancy Firm
Developed by:
4 September 2012 Fransisca Katherina Rumambi - G1200547C
FRUMAMBI001@e.ntu.edu.sg
Knowledge Management - WKWSCI
Nanyang Technological University, Singapore
2. The Edelman Family
Leading
#1 Largest #1 Agency for
Agency of the year Place to work new product
Largest Independent PR Week & Holmes Report Holmes Report launches
PR firm in the world PR Week
50+ #1 3,400 54
PR Agency of Worldwide
Years of family offices
the year Ad Age Employees
ownership
3. What Is Their Issue?
Initially, Edelman had a collaborative tool named
Infusion, but users were not very happy with it
and often required help from IT to update individual
Web pages.
Edelman wanted to revamp its intranet and make it
easier to use and more engaging for employees.
4. What Does Edelman Need?
• To build a new intranet to meet its evolving corporate needs
• To integrate information from different corporate systems
• To enable employees to easily find other employees personal
qualification
• To enable employees find and share corporate assets
• To make it possible for employees and corporate divisions to
simply update and modify their own intranet web pages
5. What Is The Solution?
Edelman Links 3,400 employees, 50 million
documents, a bowling of interest groups,
and more!
Edelman used Microsoft Office
SharePoint Server to build a new
worldwide intranet or collaborative tool
named…
6. Edelman Fusion
• Connecting Corporate Resources
• Internet Social Networking
• Expanding Enterprise Knowledge
7. Benefits
Employees and Practices
• Employees easily find and share everything
• Edelman University instructors, now routinely post support materials and videos to the
intranet for online training.
IT Team
• Edelman Fusion has reduced the amount of time and effort that the IT Department has to
spend maintaining the intranet.
Client Team
• To ease Edelman teams who works for more than one practice to deliver seamless service
to their clients.
• To create extranet sites on request basis for clients who need access of information on
projects directly with Edelman personnel.
12. Success in Implementation
• Edelman is well-known as the quality oriented
consultancy firm
• The knowledge has been optimally shared
• Clients’ satisfaction
• The most trustable PR Firm in the world by PR Week
and Holmes Report
• The most profitable PR Firm in the world
• Financial Report Before and After Implementation
13. References
Schubert Foo, Ravi Sharma & Alton Chua, Knowledge Management
Tools and Techniques, (2nd ed) Pearson Education, Singapore, 2007.
Rao, M (2005). [ed]. Knowledge Management Tools and Techniques
– practitioners and experts evaluate KM solutions. Elsevier
Butterworth-Heinemann, Oxford, United Kingdom.
Edelman wanted to build a new intranet to meet its evolving corporate needs. It wanted an intranet that would integrate information from different corporate systems, enable employees to easily find other employees and corporate assets, and make it possible for individuals and practices to quickly and simply update and modify their own intranet Web pages. The platform also accommodate live news feed and other dynamic content
the Human Resources system at Edelman, which runs on software from PeopleSoft, pushes information about employee,everything from phone numbers and addresses to managers’ names and practice affiliationsinto Active Directory. Then, on a regular basis Edelman Fusion Server copies this employee information from Active Directory so that it can maintain an up-to-date contact list for everyone in the enterprise.Edelman has taken the personalization even further by integrating NewsGator Social Sites™ into its intranet. NewsGator Social Sites has added rich features for cross-organizational collaboration, discussion, and networking. So they can follow the updates of their friends and co-workers, whether they’re writing about a current project or an upcoming social event.When Edelman built its first intranet, the majority of the company’s intellectual property—its case studies, research, proposals, new business efforts, and the like—already resided in file servers in various locations around the world. With Fusion, Edelman is expanding this accessibility by integrating SharePoint discussions and metadata capabilities with existing and new files, allowing for more than just document data to be captured. Moreover, Fusion maintains an index of all the documents within those libraries—more than 50 million documents to date—and refreshes that index on a daily basis. Employees searching for information in the corporate knowledge store can quickly and easily find it from a search box on their home screen.