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Game Fabric & Society
             Kaushal Sarda


Email: kaushal.sarda@kuliza.com
Twitter: @ksarda
Website: http://kaushalsarda.com
Why are games Special
Games=Blissful Engagement
The Unexpected Game Frenzy




      FV > T , LG > DP
Understanding the Game
        Fabric
WoW: The Game Fabric
             - Epic meaning
             - Multiple short / long
               terms aims
             - Appointment
             - Recognition / Reward
             - Progression
             - Rapid & frequent
               feedback
            - Communal discovery
Pandemic: The Game Fabric
               - Epic meaning
               - Multiple short / long
                 terms aims
               - Appointment
               - Recognition / Reward
               - Progression
               - Rapid & frequent
                 feedback
              - Communal discovery
Games are transforming Society




  People - Brands - Institutions - Community
Leveraging Games
Dynamics to improve
    individuals
Healthmonth
HealthSeeker
I Move You
Run Keeper
Leveraging Games
Dynamics to Transform
 Brand Engagement
Jimmy Choo Trainer Hunt
RedBull Scavenger hunt
Leveraging Gaming
Dynamics in transforming
     institutions
Leveling Up Students through blogs
GoSmithsonian Trek
Za Life: Changing Company Culture
                                                         Project Tasks

              Goals            Activities                Learning / Mentoring Tasks
                                                         Do the right thing


                                            Badges     = Za Currency
           Activities
                               =            Leveling Up (bugsterminator , bugmiester, ... bug czar )
   +VE     +VE      +VE                     Temporary Superpowers



Superior     Pier     Junior
                                                     Salary Bonus

                          Za Currency   =
                                                      Kuliza Catalog ( iPad, Smart Phones, etc)
Leveraging Game
Dynamics for driving
 behavior change in
    communities
Macon Money




“ Bringing together diverse Macon residents”
Leveraging Game
Dynamics for tackling real
    world problems
Biloxi: Battlestorm Game




“ Community Hurricane Challenge ”
WWO: “World Without Oil” Game




    “ Play it - before you live it ”
Superstruct: Crowdsource the Future
Leveraging Game
Dynamics for Social
    Innovation
Urgent Evoke: Social Innovation Game
Keep Gaming !!




   Thank You !

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Game fabric & society