1. TOP 10 Improved Learning Questions Chapters 19, 20, 22, 1, 2, 6 and 8 Valderas, Cristina Krastle January 05, 2012
2. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
11. Public Issues in Direct Marketing Concept http://farishajoyoblego.blogspot.com
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16. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
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23. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
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26. MARKET SHARE ANALYSIS CUSTOMER PENETRATION – percentage of all customers who buy from the company CUSTOMER LOYALTY – purchases from the company by its customers as a percentage of their total purchases from all suppliers of the same products http://bonibeckregis.blogspot.com
27. MARKET SHARE ANALYSIS CUSTOMER SELECTIVITY – size of the average customer purchase from the company as a percentage of the size of the average customer purchase from an average company. PRICE SELECTIVITY – average price charged by the company as a percentage of the average price charged by all companies http://bonibeckregis.blogspot.com
38. Internal Marketing is the task of hiring, training, and motivating able employees who want to serve customers well
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41. Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo
42. ______ is a tool for identifying ways to create more customer value. http://beltamayo.blogspot.com/ QUESTION 2
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44. According to this model, a firm is a synthesis of activities performed to design, produce, market, deliver, and support its product. http://beltamayo.blogspot.com/ QUESTION 2
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50. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
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53. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
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57. TOP 10 Learning Questions for Chapter 08: Identifying Market Segments and Targets Arvin Yabut December 15, 2011
61. Brand Loyalty Hard-core Loyals - who buy the brand all the time. Split Loyals - loyal to two or three brands. Shifting Loyals - moving from one brand to another. Switchers - with no loyalty
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64. TOP 10 Improved Learning Questions Chapters 19, 20, 22, 1, 2, 6 and 8 Valderas, Cristina Krastle January 05, 2012
