1. LITTI ON THE ROAD
By
Praveen Kumar_144
Praneesh P_135
Nilankan Kumar_119
Manish Kumar_94

2. INTRODUCTION
 LITTI is a signature food of Bihar, UP, Jharkhand
and MP.
 It is basically an evening & morning snack served
with Chokha made out of mashed
potato, brinjal, tomato and chutney made by
coriander and muster seeds.
 It is essentially a thick, baked round ball of flour that
is dipped in ghee(optional).
 It can be plain or have various kinds of fillings
i.e., stuffed with onions, peas and sattu.

3. BUSINESS IDEA & MOTIVE
 There is very rich street food culture across country and
there is an enormous scope to tap the potential business of
street food.
 Our basic motive is to introduce LITTI to other parts of
country which is a traditional food in states like
UP, Bihar, Jharkhand and MP.
 Initial idea is to start a kiosk and offer two varieties of
recipes to customers along with two types of chutneys.
 We wanted to offer street food at street prices and don't
want to burden customers by initially opening a restaurant.

4. BUSINESS PROPOSAL
 In India, majority of people irrespective of their earnings
and culture are accustomed to street food.
 People purchase street food for a number of reasons
like,
Also For Nostalgia
Reasonably Priced
Tasty Food in a Sociable Setting
To Experience Ethnic Food

5.  Asset of this proposal is demand for street food snack
items in our country is always high.
 People across the country are very much habituated to
conventional snacks like pani puri, vada pav etc.
 We wanted to introduce a new variety of snack to
customers that share a good combination of different
tastes and make them enjoy a new and unique
snacking experience.
 Our aim is to attract customers from Upper Middle
Class Section and Middle Class Section.
 In particular our targeted customer base is IT
professionals, College Graduates and other
professionals migrated to other parts of country.

6.  Below are the general expectations of customers from
us.
Hygiene
Food
Taste Ambience
Reasonable
Prices
Upper Middle Class Section
Middle Class Section
FAVOURABLE ASPECTS FOR SUCCESS

7.  Young professionals and students can’t find time in
preparing breakfast and snacks in their busy schedule.
 This products serve the purpose of breakfast and
snacks for our targeted customers in metro cities.
 We would like to offer products in the same price
range of other conventional snacks.
 Our focus in also on the customers who prefer home
delivery within our radius to minimize delivery charges.

8. BUSINESS SCOPE & PENETRATION
Below aspects determine objective of current topic :
 What different are we offering to customers ?
>> New snacking experience that gives ethnic taste at
reasonable price
 How do we introduce new products to customers ?
>> We would like to mix regional flavour to our existing
products.
>> Also introduce signatory snacks of other parts of country.
 What is the right time to launch new products ?
>> We would like to closely observe the pattern and
response of customers towards our products.

9. >> Timing of new launches will be determined at the time
when product sales are increasing gradually.
>> Launch of new products will be done only when our
customers get better idea on quality of our existing
products.
 We will market our product in areas where our targeted
customer base is high like:
 IT/Software Hubs
 Vicinity of universities and colleges
 Public places like Railways Stations, Bus Stations
 Shopping malls

10. MARKETING STRATEGY
 End Customer always advertises a product and our
initial motto is to deliver quality product to customers.
 Maintaining good relations with parties who are in
constant touch with our business.
 Initially concentrating on increasing flow of customers
and response before expanding business to other
geographic locations.
 Quoting of competitive prices.