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What Women Want Understanding the Needs and Objectives of Women's Philanthropic Giving, including Planned Gifts Thursday, October 15 - 1:30 pm - 3:00 pm  Katherine Swank, J.D., Consultant
Your Presenter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wealth and Philanthropy in America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics of Women in America Populations Facts Women Men Number in the U.S. (2007 figure) 153.6 Million 149.4 Million Age is less than 42 Fewer More Age is 42 or greater More Fewer Age is 85 or older Twice as many Half as many Married 62.4 Million Widowed, Divorced or Never Married 59.8 Million Mothers (children of all ages) 82.8 Million Percentage that Volunteer 30% 23% Bachelor Degrees Obtained among 25-29 Year Olds 32% 25%
Affluent Women ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affluent Women ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Women and Philanthropy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Women Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six “C’s” of Motivation for Women’s Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shaw-Hardy, Sondra C. and Martha A. Taylor,  Reinventing Fundraising, Realizing the Potential of Women’s Philanthropy,  Jossey Bass, 1995.
What Women Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Giving to Charitable Sectors ,[object Object]
How Women Give ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers to Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overcome the Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Involve Women in Your Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Women’s Connection to Planned Gifts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Opportunities ,[object Object]
Baseline Women in Your Current Donor Ranks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect to Your Female Constituents ,[object Object],[object Object],[object Object],[object Object]
Connect to Your Female Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect to Your Female Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect to Your Female Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Talk to Women ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Talk to Women
Marketing Planned Gifts to Women ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Donor Stories ,[object Object],[object Object],[object Object],[object Object],More examples can be found  at www.leavealegacy.org
Web or Video Presentation ,[object Object],[object Object],[object Object]
Donor Motivation  ,[object Object],[object Object],[object Object]
Response Mechanisms that Work ,[object Object],[object Object]
Financial Seminars
Build a Story Bank ,[object Object],[object Object],[object Object],[object Object]
Major Asset Categories ,[object Object]
Use Your Database to Unlock the Power of Women ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capture Interests and Biographical Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prospect Screening Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TM
Giving in Good and Bad Times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Giving During Good and Bad Times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Questions and Resources to Get You Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Understanding Women's Philanthropic Needs

  • 1. What Women Want Understanding the Needs and Objectives of Women's Philanthropic Giving, including Planned Gifts Thursday, October 15 - 1:30 pm - 3:00 pm Katherine Swank, J.D., Consultant
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  • 5. Demographics of Women in America Populations Facts Women Men Number in the U.S. (2007 figure) 153.6 Million 149.4 Million Age is less than 42 Fewer More Age is 42 or greater More Fewer Age is 85 or older Twice as many Half as many Married 62.4 Million Widowed, Divorced or Never Married 59.8 Million Mothers (children of all ages) 82.8 Million Percentage that Volunteer 30% 23% Bachelor Degrees Obtained among 25-29 Year Olds 32% 25%
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  • 25. How to Talk to Women
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