Presentation at the Enterprise 2.0 in Europe workshop

1. Broadband and E2.0 Enterprises (with over 10 emps) with broadband access 2007 -2009 Large business will purchase a dedicated line at the bandwidth they need Small business will be subject to the vagaries of suppliers - better in urban areas, generally poor in rural areas Broadband roll-out is being encouraged in many Member States but funds are limited 1

2. Broadband and E2.0 The impact of broadband: Meta-analysis, standardising results Impact studies have looked at aggregate impact rather than the impact of individual applications (CRM, E2.0 etc) Nonetheless, E2.0 applications do offer advantages in many of the areas commonly associated with broadband and ICT impact - innovation, developing new markets (and address existing ones in a fresh way), training and skills development, new methods of supplier and customer relationship development Meta analysis suggests the impact of broadband in Europe is growth in jobs of 0.9 to 3 per cent and GDP growth of 6.6 to 7.3 per cent. 2

3. Broadband and E2.0 Broadband impact on E2.0 adoption Broadband roll-out and enhancements in connectivity are most likely to have an impact on smaller businesses. Larger businesses purchase the bandwidth they require. Greater bandwidth might be required if applications use or develop more bandwidth hungry components, such as video, 3D or virtual environments. 3

4. Broadband and E2.0 Enterprise 2.0 and broadband considerations and problems Eight case study businesses were interviewed. Three were smaller businesses (110 employees, 25 and 20 employees) Larger business purchased dedicated lines with sufficient bandwidth to meet their needs.While all vendors offer cloud delivery, large business (main market of E20) tend to prefer local hosting rather than cloud hosting to ensure continuity of service and security for their data The three smaller businesses used connections provided by local ISPs. Two of these estimated their bandwidth to be between 2-4 Mbps, one thought their connection was 1 Mbps. The company with a 1 Mbps noted that they sometimes find file uploads to time out and it is difficult to watch videos. They have thus reverted to using email or file-sharing tools which are seemingly more stable. The two other small businesses did not have problems. 4

5. Present needs Overall, most E20 adoption by large companies – 1% of European businesses (the 200,000 approx. with more than 100 employees in the EU 27) appear to purchase 85 per cent of enterprise 2.0 applications (by revenue) Most large companies buy in-house installation of E20, mostly for internal collaboration Financial services and manufacturing will be amongst the earliest adopters of cloud services 5

6. Future drivers of broadband E20 Augmented reality collaboration and video wiki More symmetric connections to enable contributions Mobile enterprise 2.0 (Westaflex): Need for pervasive broadband to enable on-the-fly collaboration (also from home) Wider uptake by SMEs likely to be delivered via the cloud Wider adoption for cross-company collaboration and innovation 6