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Experiments in Online Community
          from the Knight Foundation
          presentation to OSI 1.21.09
org chart
         strategic
        initiatives




journalism              communities
roles the community manager fills
•   Web producer


•   video producer


•   video editor


•   video personality


•   video researcher


•   marketing/promotion


•   community moderator


•   blogger
workflow for a release
•   press release for internal prep; community manager reads


•   research, create video/images


•   edit & upload video/images (send to team for preview, inclusion in press release)


•   press release goes up, KF home page public (uses video/images)


•   Knight Pulse upload post and video to other sites


•   Knight Blog post up with video, link to press release


•   @knightfdn tweet and link to Pulse and blog


•   @knightpulse tweet and call out (@) specific Twitter users
News Challenge Garage

•   1620 users

•   445 projects

•   3 months

•   6 weeks to design and build

•   accompanied by meetups in NYC, SF, Seattle, Vancouver, Austin,
    Chicago, D.C. by Susan Mernit and Kristen Taylor
purpose of Garage:


reduce redundancy, build teams,
refine ideas, let creators defend
Big Draw:

 Anyone in the Garage could apply
for a mentor (mostly past winners)
  to work through the idea in the
         Garage (publicly)
Knight Pulse launched in beta
              Nov. 10, 2008
•   community site

•   about future of news and information

•   highlights projects in media innovation and active information (50% KF)

•   features video conversations as new content in Phase 1

•   articles from Tor with video commenting featured

•   planning for Phase 2 now
what’s next

•   gathering feedback on Phase 1 of Pulse

•   better help text on Pulse

•   defining user actions on Pulse that could also happen elsewhere

•   integrating across Knight Blog, Pulse, Twitter account, external services
Kristen Taylor
taylor@knightfdn.org

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Presentation for OSI of Knight Online Communities

  • 1. Experiments in Online Community from the Knight Foundation presentation to OSI 1.21.09
  • 2. org chart strategic initiatives journalism communities
  • 3. roles the community manager fills • Web producer • video producer • video editor • video personality • video researcher • marketing/promotion • community moderator • blogger
  • 4. workflow for a release • press release for internal prep; community manager reads • research, create video/images • edit & upload video/images (send to team for preview, inclusion in press release) • press release goes up, KF home page public (uses video/images) • Knight Pulse upload post and video to other sites • Knight Blog post up with video, link to press release • @knightfdn tweet and link to Pulse and blog • @knightpulse tweet and call out (@) specific Twitter users
  • 5. News Challenge Garage • 1620 users • 445 projects • 3 months • 6 weeks to design and build • accompanied by meetups in NYC, SF, Seattle, Vancouver, Austin, Chicago, D.C. by Susan Mernit and Kristen Taylor
  • 6. purpose of Garage: reduce redundancy, build teams, refine ideas, let creators defend
  • 7.
  • 8. Big Draw: Anyone in the Garage could apply for a mentor (mostly past winners) to work through the idea in the Garage (publicly)
  • 9.
  • 10. Knight Pulse launched in beta Nov. 10, 2008 • community site • about future of news and information • highlights projects in media innovation and active information (50% KF) • features video conversations as new content in Phase 1 • articles from Tor with video commenting featured • planning for Phase 2 now
  • 11.
  • 12.
  • 13. what’s next • gathering feedback on Phase 1 of Pulse • better help text on Pulse • defining user actions on Pulse that could also happen elsewhere • integrating across Knight Blog, Pulse, Twitter account, external services