4. Customer Print
• Demographics: Female, aged 16-25, live in
an urban setting, high income, educated (in
college, graduated college, or college-
bound).
• Psychographics: “First among friends to try
new styles”, “Likes to keep up with the latest
fashions”.
• “Prizm” Groups: “Urban Uptown”, “Young
Achievers”.
5. Customer Print
• Willing to spend money on looking good.
• Style is quirky, unique to the individual.
• This target will benefit from the
customizability of Rainy Daze’s products,
as it allows for them to express their
individuality.
6. Lorraine
• 22 year old female
• Fashion conscious, quirky, willing to spend
7. About Lorraine..
• Lorraine is so excited about her first year living in New
York City-- the fashion sense, the night life, and her first
professional job! She always wants to strut the city
streets with confidence and style. However, living in New
York she dreads those rainy walks from the subway to
the office. After perfectly straightening her hair, she fears
the rain will ruin her look but she is too embarrassed to
wear that painfully ugly raincoat that grandma bought her
last Christmas. Lorraine is making bank at the agency
and finds pleasure in matching her outfits without the
limits of a budget. Tonight, she is headed to the premier
party at the hottest NYC club.
8. Unique Selling Proposition
• Rainy Daze is the only rain gear provider that can satisfy
both fashion and function needs because it is tough
enough to endure a hurricane, yet stylish enough to
make a splash on the runway.
9. Key Takeaway
• This was the greatest night of my life! Rainy Daze threw
an awesome party! A brand that understands I don’t
want to look like a wet dog in the rain. I wish it would rain
everyday so I can rock my boots and umbrella that I
designed myself! Finally, some fashion I can splash in.
11. Agenda
• 6:45 Pre-party begins
• green screens are open
• booths are open
• 8:00 pm : the three top videos are
introduced and played
• 8:15 –9:00 : audience has the opportunity
to text in their vote
• collect customer phone numbers
• 8:30 : Rhianna comes out & the concert
begins
• 10:00 : the winner is announced and
comes out to perform
12. Agenda Cont’d
• 10:45 : admission to the after party is open
• karaoke
• professional photos
• collect customer e-mails / drive traffic
to website for photos
• 2:00 AM: After party commences
13. Pre Concert: Promotional Booth
• Give aways: Ponchos, rain boot key
chains,
• Weather person green screen
• Brand Reps
• Engage with the potential customers
15. Post Concert:
Ponchopalooza After Party
• Rain themed drinks
• Karaoke
• More giveaways
(recordings of your
karaoke performance)
• Dancing
• Professional
Photographer with
waterfall
• (get your photos off
the website)
16. Event Promotion
• Radio
• Location-specific
• People Interested in music
• YouTube Channel
• Allows you to go viral
• User generated (Self Expression
value)
• Flyer
• Distributed to people in the city
during box performances
• Targeted to people who might be
interested
17. Radio Spot
• “Come out and see Rhianna shine at
MSG, sponsored by Rainy Daze. This
concert will have you singin’ in the rain,
before, during, and after the show.
Compete for the chance to sing along
side Rhianna or come just to party.
• Check out the facebook page at
facebook.com/rainydaze for more
information.”
