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HI, I AM 
@KUMARMANISH9 
Leveraging New Media Platform for Civic Engagement 
CEPT University | Sept 11,2014 
#communicatekaro
Traditional Approach of Civic 
Engagement 
 Closed Door Meetings 
 Limited to Few Stakeholders/ Influential People 
 Newspapers Advertisements 
 Letters to Editors 
 Brochure/ Pamphlets 
 Politician Say, Planners abide or Vice Versa 
Website, sometimes 
 More or less, all these currently exists !
Inform>Consult>Involve>Collaborate>Empower via New MEDIA
Social Media : Breaking The Status 
Quo
New Media Platforms/ Tools 
 Google Map 
 Google Forms 
 Mobile Applications 
 Twitter 
 Face book 
 Gaming 
 LinkedIn 
 Quora 
 Webinars 
 Crowd funding/Crowd Sourcing platforms
India 
 Social Media - Facebook 
 100 Million+ Users in India 
 Social & Fastest Way To Communicate 
 Catch Them Where They Are 
 Targeted Messaging 
 Run Campaigns/Competitions 
 Platform to Bring Traffic to Your Website.
Case Study : Fb/JaipurTrafficPolice
People Engagement 
 Social Media – Twitter 
 33 million users in India/fastest growing platform 
 Tweet is faster than earthquake 
 Micro blogging platform to attract traffic to website 
 Engaging way to connect with 
followers/brands/cause/organization 
 Response Management System/ Crisis 
Communication Tool 
 Can be great tool to create buzz around the brand 
 Trending/Competition/Campaigns
Case Study : twitter@futurecapetown 
image : Publicstuff.com
Crowd Sourcing Civic Issues : Public Stuff 
PublicStuff is different because it uses the 
frictionless model, which developers like, to 
help people understand how their government 
works and how they can help their government 
work better. At its best, Public Stuff gently 
reminds citizens that cleaning up the city is 
everyone’s job.” 
- The New York Times
Case Study : www.publicstuff.com 
image : Publicstuff.com
Case Study(India): www.changebhai.in 
#communicatekaro
Crowd Sourcing Cycle Share Stations : SF Bike 
Share 
SF Bike Share website provides a place for you 
to tell us where you would like Bay Area Bike 
Share stations in San Francisco. It also 
provides an opportunity for the user to 
comment on the initial 35 pilot station locations 
in San Francisco 
-Open Plans.org
Case Study : www.openplans.org 
image : Publicstuff.com
Crowd Funding : Making Ideas Happen! 
Crowd funding is the process of pooling money from many different people to 
make an idea happen - Indiegogo, a popular crowd funding platform
Case Study : Transforming Industrial Silos at the 
Vancouver Biennale in to Public Art 
$125,000 | Raised Over 20,000 $ Still Going
Gaming : Do not plan the city, Play the city 
Play the City is an Amsterdam and Istanbul based City Gaming Company. 
City Gaming Method can facilitate participatory processes, manage complex 
urban projects, resolve conflicts, help connect to communities.
Mobile Phones: The Game 
Changer
Mobiles: Dynamics Have 
Changed 
 933 million+ users in the world. 2nd largest 
(TRAI,2014) 
 Internet enabled 
 Data Gatherer 
 Mobile apps 
 Accessibility 
 Fastest two way communications
Inform>Consult>Involve>Collaborate>Empower.
Tools You Can Use 
 http://www.wikihouse.cc/ 
 http://openplans.org/ 
 http://www.playthecity.nl/173/en/play-the-city-studio 
 @thisbigcity Follow #citytalk on Twitter 
 http://thegovlab.org/about/ 
 www.googlemaps.com
Thanks, 
Kumar Manish 
Communications & Social Media Strategist 
email: kumarmanish9@gmail.com 
twitter: @kumarmanish9 
instagram: @kumarmanish9 
blog: www.communicatekarowordpress.com

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Leveraging new media platforms for civic engagement in cities

  • 1. HI, I AM @KUMARMANISH9 Leveraging New Media Platform for Civic Engagement CEPT University | Sept 11,2014 #communicatekaro
  • 2. Traditional Approach of Civic Engagement  Closed Door Meetings  Limited to Few Stakeholders/ Influential People  Newspapers Advertisements  Letters to Editors  Brochure/ Pamphlets  Politician Say, Planners abide or Vice Versa Website, sometimes  More or less, all these currently exists !
  • 4. Social Media : Breaking The Status Quo
  • 5. New Media Platforms/ Tools  Google Map  Google Forms  Mobile Applications  Twitter  Face book  Gaming  LinkedIn  Quora  Webinars  Crowd funding/Crowd Sourcing platforms
  • 6. India  Social Media - Facebook  100 Million+ Users in India  Social & Fastest Way To Communicate  Catch Them Where They Are  Targeted Messaging  Run Campaigns/Competitions  Platform to Bring Traffic to Your Website.
  • 7. Case Study : Fb/JaipurTrafficPolice
  • 8. People Engagement  Social Media – Twitter  33 million users in India/fastest growing platform  Tweet is faster than earthquake  Micro blogging platform to attract traffic to website  Engaging way to connect with followers/brands/cause/organization  Response Management System/ Crisis Communication Tool  Can be great tool to create buzz around the brand  Trending/Competition/Campaigns
  • 9. Case Study : twitter@futurecapetown image : Publicstuff.com
  • 10. Crowd Sourcing Civic Issues : Public Stuff PublicStuff is different because it uses the frictionless model, which developers like, to help people understand how their government works and how they can help their government work better. At its best, Public Stuff gently reminds citizens that cleaning up the city is everyone’s job.” - The New York Times
  • 11. Case Study : www.publicstuff.com image : Publicstuff.com
  • 13. Crowd Sourcing Cycle Share Stations : SF Bike Share SF Bike Share website provides a place for you to tell us where you would like Bay Area Bike Share stations in San Francisco. It also provides an opportunity for the user to comment on the initial 35 pilot station locations in San Francisco -Open Plans.org
  • 14. Case Study : www.openplans.org image : Publicstuff.com
  • 15. Crowd Funding : Making Ideas Happen! Crowd funding is the process of pooling money from many different people to make an idea happen - Indiegogo, a popular crowd funding platform
  • 16. Case Study : Transforming Industrial Silos at the Vancouver Biennale in to Public Art $125,000 | Raised Over 20,000 $ Still Going
  • 17. Gaming : Do not plan the city, Play the city Play the City is an Amsterdam and Istanbul based City Gaming Company. City Gaming Method can facilitate participatory processes, manage complex urban projects, resolve conflicts, help connect to communities.
  • 18. Mobile Phones: The Game Changer
  • 19. Mobiles: Dynamics Have Changed  933 million+ users in the world. 2nd largest (TRAI,2014)  Internet enabled  Data Gatherer  Mobile apps  Accessibility  Fastest two way communications
  • 21. Tools You Can Use  http://www.wikihouse.cc/  http://openplans.org/  http://www.playthecity.nl/173/en/play-the-city-studio  @thisbigcity Follow #citytalk on Twitter  http://thegovlab.org/about/  www.googlemaps.com
  • 22. Thanks, Kumar Manish Communications & Social Media Strategist email: kumarmanish9@gmail.com twitter: @kumarmanish9 instagram: @kumarmanish9 blog: www.communicatekarowordpress.com