Hotel sales strategy

1. HOTEL SALES
STRATEGY
Naresh Kumar
kumarnaresh2003@gmail.com
10/4/2012

2. IMPORTANT THINGS TO STUDY
 Complete understanding of the product
and services we are offering.
 SWOT analysis(Strength, Weakness,
Opportunities and Threats- This will help
us to know where is to improve and the
vulnerable areas.
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3. SALES ACTION PLAN
 Lucrative Indian Market
 Targeting Key Accounts
 Existing Customers
 Marketing Activities
 Representing at Major Exhibitions and Trade Shows
 Target based incentives
 Commission Agents
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4. NATURE OF AGENTS
 Domestic Tour Operators
 Inbound Tour Operators
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5. DOMESTIC TOUR OPERATORS
 Packages and Tour Organizers
 Hotel sales
 MICE
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6. STRATEGY
 To make a list of prospective agents.
 Meeting with them and offering our deal.
 Providing ideal incentive and offer to the agent
who give us huge business.
 Sending our offers on regular basis.
 In peak season we can offer better tariff to the
agents.
 In case of group we can offer them FOC facility.
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7. INBOUND TOUR OPERATORS
 The best time to visit India is between October
and March. Temperatures in northern India are
pleasant and range in the 25-10 degrees Celsius
during the daytime in these months, making it
pleasant for sightseeing.
 Rajasthan, Agra, Delhi, Varanasi, etc. are
colorful and extremely pleasant with pleasant
days and cold nights during this time.
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8. STRATEGY
 Thousand of travel agents are there in Delhi who
cater the Inbound Tours.
 Providing with good services and tariff we can initiate
business with them.
 With these agents service is primary factor after that
costing matter.
 Though we have to compete with renowned chain of
star hotel, we can create a good brand image in the
minds of customer through services.
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9. Thank You
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10. Thank You
10/4/2012