1. presentation

2. constraints: very kiddy age group specific the old logo we love this logo, however…

3. the new logo the new avatar: contemporary easily translatable simplified magical and mystical showcases the concept of funcity it’s about the bigger picture

5. the new logo

6. print collateral

7. print collateral

8. gift bags

9. plastic bags

10. merchandising

11. corporate brochure

12. YOU ARE ONLY AS BIG AS YOUR DREAMS

13. extreme concept

14. extreme logo

15. extreme logo the new avatar: it has street credibility strong personality young edgy

16. extreme logo variations

17. merchandise

18. merchandise other merchandise: extreme sports gear bandanas clothes line coffee mugs stationery and books

19. business cards

20. brochure

21. guerilla marketing strategies: spray paint billboards graffiti art shows in Satwa commissioned artists

23. pizza extreme logo

24. business cards

25. menu

26. pizza box

27. uniforms

28. uniforms

29. delivery bikes

31. foodies logo

32. logo variations

33. business cards

34. menu card - outside

35. menu card - inside

36. bags

37. merchandising & uniforms

39. corporate brochure

40. corporate brochure

41. corporate brochure

42. corporate brochure

43. Interactive logo

44. Interactive logo

45. concept background story: it is a simple war story it’s about survival, it is about freedom, it is about unity it’s an invasion story earth has been invaded by aliens who have been prepping earth for invasion for years…by disguising themselves as human beings

46. concept year 1 : “ world liberation day” world wide chaos alien ships enter earth’s atmosphere start to attack -New York, Paris, Dubai (between Seikh Zayed Road) the mother ship lands the coalitions cells are activated the earth’s last defense

47. concept

48. concept back-story : one of the aliens has defected the invasion was earlier then expected. enslavers evolved from insects their planet is always covered in darkness they travel the galaxies enslaving different species and making them their slaves

49. concept front line dubai: what we propose is to make interactive the front line of earths defense in Dubai …. THE DUBAI CELL

50. concept

51. advertising teaser: Idea - the invasion has already began, they are amongst us Brock old war style posters

52. posters

53. show me the money target audience: 18-25 year olds Demographics 2008 Abu Dhabi 34% 319,872 Dubai 27% 254,016 Sharjah 23% 216,384 Ras Al Khaimah 5% 47,040 Ajman 5% 47,040 Umm Al Quwain 2% 18,816 Fujairah 5% 47,040 Total 940,800

54. strategy implementation : kids have to join this collation of earth to become cadets and move up the ranks all the different games we have are fighting the same war… the pins are collected the more you play the higher your rank gets. the registration become you loyalty card

55. strategy implementation : recruitment system - you have to sign up and become a cadet and move up the rank be the frontline of earth last hope at interactive paint ball final battle for joint venture between extreme and interactive online strategy meetings

57. major off shoots in store & online: Staff should be dressed in army outfits Recruitment centre should have background story running at all times All we need is cool intro and the rest can be more generic Games will be heavenly supported by an online website Where we can get a solid data base Share updates send offers online

58. major off shoots game development: Year one World liberation day Year two Galactic liberation army day Saving other enslaved races as we find clues to the alien planet Year three End game

59. major off shoots Comic books

60. major off shoots Toys

61. merchandise

62. merchandise

63. t-shirts