How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
19. There were 13 pop culture references (TV shows, movies, music) in the episode – more than 1 every 2 minutes
20. William Shatner‘s performance of “Rocketman” at the 1978 Science Fiction Film Awards was duplicated frame by frame in a 2001 Family Guy episode.
21. Coca-Cola’s “Mean Joe Greene” ad is one of the most famous and successful ads of all time (and featured in Holt’s “How brands become icons” as an example of cultural branding)…
22. … and it was spoofed by Pepsi over 20 years later in their own version with David Beckham.
23. Nike’s commercial for Jordan XXI featured young players from around the world re-enacting classic Michael Jordan traits as well as some classic highlights. The ads storytelling works as a “normal” cultural branding ad with Nike’s performance myth, but the references are a special nod to culturally literate insiders.