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WEbsite marketing &
SOCIAL MEDIA 2011

            Illiya vjestica
        MD @ Smartdog digital
           © Copyright Smartdog Digital Ltd. 2011
The UK internet economy is
worth £100 billion. This is
7.2% of UK gross domestic
product.
Boston Consulting Group, Octob
                              er 2010 
The Internet can help
your business....
The Internet can help
your business....
•Save Money
The Internet can help
your business....
•Save Money
•Increase ROI
The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
•Find NEW customers
Evolution.




  Flickr Username Image Credit: By fsse8info
NOW!
is the time to act!
Website marketing & Social Media (Yorkshire Expo)
#1: Get Your
HOUSE in Order.




Flickr Username Image Credit: By Kevin Saff
Website marketing & Social Media (Yorkshire Expo)
VS.
Website marketing & Social Media (Yorkshire Expo)
Website marketing & Social Media (Yorkshire Expo)
VS.
Website marketing & Social Media (Yorkshire Expo)
Website marketing & Social Media (Yorkshire Expo)
VS.
Website marketing & Social Media (Yorkshire Expo)
Users can now previ
                   ew
your website
Bigger Importance
on Local Search
A WEB DESIGNER
DOesn’t have all
the Answers.
#2 Google Analytics
It’s FRee!
I love
Web Analytics!
How does our websit
                   e
perform? Does it wo
                    rk?
M EASUREMENT



Flickr Username Image Credit: CarbonNYC
Understand where
your customers are!
What are your best
sources of traffic?
Do you know what
percentage of your sales
come through mobile?
               Flickr Username Image Credit: By mikogo
How engaging is
your content?
AN ALYSE YOUR SO CIAL TRAFFIC
“If you cannot measure it,
you cannot improve it”
- Lord Kelvin, 1824-1907
Askin
      g busi
 questi      ness
        ons of
 websi
       te dat
              a
What content
 drives the
most sales?
How many of our web
  visitors live close
enough to shop here?
FIND the golden
nuggets in your
website datA.
Start
#3

TEST!
ASK your customers
what they want.
Testing isreally
important!
*get away from ego driven
websites!
Fight the HiPPOs!
(Highest Paid Persons Opinion)




                                 Flickr Username Image Credit: By wwarby William Warby
#4: Appeasing the
Great God Google.




       Flickr Username Image Credit: By brewbooks
Keep
Your website regularly
updated
*Google will read it more often
The ‘perfectly’
                                 optimised page!




Source: http://www.seomoz.org/
This is CONTENT
MARKETING!
Where’s your
killer content?
*Begin Writing a company blog
(POst once a month!)
http://www.smartdogdigital.com/blog
Website marketing & Social Media (Yorkshire Expo)
http://renegadeconservatoryguy.co.uk
A Blog adds value to your Online &
         offline business
Companies that Blog
receive 50% more traffic!
Not Technical - Try Posterous.com
Blog by using e-mail
                    ing
posts
Reach Millions of
   People & Boost
   Your Website
   Traffic Instantly
       Reach Millions of People & Boost Your Website Traffic Instantly!




uk.prweb.com
START
5# TWEETING
*10 MINS A DAy
Give People a Reason to
Follow you or Become a Fan
http://twitter.com/
   #!/delloutlet
Share Great content




QUotes
         work w
               ell


                   BUILD RELATIONSHIPS!
#5 GET NEtworkinG
 *Online relationships to offline
#7 Start a
                           conversation on
                           twitter.




#6 Join Linkedin groups.
80%
of Social M
            edia
is word of m
             outh
Go to where your
audience is...
Source: www.briansolis.com
Breaks news faster
                                                   than Trad. Media
Flickr Username Image Credit: By inju Kevin Lim
Social Media is over
taking search engin
                     es
Even Local News is being
broke through social media?
Even Local News is being
broke through social media?
Even Local News is being
broke through social media?
YOU
TUBE
VIDEO
7# record your businesS
Will it blend? Let pe
                     ople see
your products!

                  Website tr
                             affic
                    up 650%.
                  Blendtec h
                   seen a 500 as
                   increase i %
                  online sal n
                            es.
30    Million
UK Active Members
*And growing fast!
#8 Get a Facebook Fan page
E=MONEY
TIM
E=MONEY
TIM
                         your social media
         re you measure            . traffic,
Make su        ontior your time vs
activies and m eads & new contacts
      exposure, l
Free Tools
        Tweetie (Mac)
Free Tools
Tweetfeel.com
                Monitter
Paid Tools
            Co-Tweet




Hootsuite
# 9 Get a MOBILE
website.
7.1 million Brits now access the
internet through their mobile phones
         Internet Monitor Survey, Kanta
                                       r Media, September 2010




                                          Flickr Username Image Credit: By By osde8info clive darr
Remember
#10 KEEP IT SIMPLES.
What does A smartdog do?
ONLINE PROFILES & Contact
         @smartdogdigital

         @illiyav

         linkedin.com/in/illiyavjestica

         SMARTDOGDIGITAL.COM/BLOG
         SMARTDOGDIGITAL.COM

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