1. SWOT ANALYSIS OF TATA NANO TATA NANO The ONE lakhCar that drives ONE billion Dreams…

4. Per Capita income Rs. 38000 (2008) from Rs. 1000 (2002) induces a higher purchasing power.

5. The Nano's low purchase and running cost, the more its demand will be for the markets into which it will be introduced, the more it will be bought.

6. Nano is sure to cut into bigger car companies' sales in India and other developing markets.

10. Tata Motors will produce 2.5 lakh cars annually in Gujarat; the capacity can go up to 5 lakh cars per annum.

11. A loan of Rs. 9750 Crore & that too at an amazingly soft at 0.1% simple rate of interest.

12. Repayment of this loan @ 0.1% over 20 years.

15. Porters five force model of NANO Car New Enterant: Mahindra RenultYuni Suppliers: Bosch, Caparo, Continental,Delphi, Denso, Fag, Ficosa, Freudenburg, GKN, Saint Gobain, Johnson Controls, INA Customer Sibling rivals: Second hand Cars, Maruti 800 Substitute: Auto rickshaw, Two Wheelers

20. The Tata Nano uses plastics and adhesives rather than welding.

21. partially using inexpensive polymers or biodegradable plastics instead of a full metal-body.

22. Engine Capacity Bosch 624 c.c. twin cylinder.

23. Low capacity, Lighter, sufficient with better Power Rear Engine to reduce the transmission length using a balancer shaft.

24. Superb control over emission and smooth acceleration.

25. Less length but more inner cabin space due to height and Comfortable leg room.

26. Single Wiper in place of two.

27. Tube less Tyres.

32. Its look very attractive and available in many colour.

33. Its 20% more species then other low price car in India.

34. After buying nano company serve all facilities through his own service centre.

36. TML Distribution Co. Ltd, which was incorporated on 28 March, according to the company’s latest annual report.

37. Tata Motors may outsource distribution to a new unit.

39. Efficient collection of data from field and communication to the respective plants.

40. Pan India presence, as well as global presence.

41. Large network of workshops – Dealer workshops and TASS.

42. Training facilities – for dealer end and TASS personnel.

43. THANK YOU AVANI VERMA ROLL NO. 11 KUNJ NAGARIA ROLL NO. 38