This week's episode looks at blog post search engine optimization. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results (from Wikipedia). Specifically, we look at seven of the most important on-page SEO factors that Google and the other search engines consider in their ranking algorithms. We also discuss the importance of creating quality problem solving and/or entertaining content for humans and not for search engines. The video is part one of a three-part series on blog post optimization. Video and commentary are available here: http://www.kunocreative.com/blog/bid/73645/Blog-Post-SEO-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. Blog Post Optimization with SEO
Twitter: #Kuno - @CPollittIU

2. Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
Twitter: #Kuno - @CPollittIU

3. Blog Post Optimization with SEO
Twitter: #Kuno - @CPollittIU

4. Blog Post Optimization with SEO
1. Produce Good Problem Solving/Entertaining
Content – Publish Frequently
2. Page Titles
3. URLs
4. Image Alternative Text
5. Meta Data
6. Header Tags
7. Keyword Dispersion/Keyword Families
Twitter: #Kuno - @CPollittIU

5. Blog Post Optimization with SEO
Produce Good Problem Solving/Entertaining Content
Publish Frequently
Twitter: #Kuno - @CPollittIU

6. Blog Post Optimization with SEO
Page Titles
1. Keep less than 70 characters
2. Put primary keyword phrase towards the beginning
3. The page title is the title of the blog post in some software
Twitter: #Kuno - @CPollittIU

7. Blog Post Optimization with SEO
URLs
1. Include relevant keyword phrases in your URL
2. The closer to the “www” the better
Twitter: #Kuno - @CPollittIU

8. Blog Post Optimization with SEO
Alternative Text
1. Alternative text is for the visually impaired to identify an
image
2. Always include at least one image
3. Always include alt text
4. Include relevant keyword phrases
Twitter: #Kuno - @CPollittIU

9. Blog Post Optimization with SEO
Meta Data
1. Keep meta keywords at 10 or below
2. Include keyword phrases in the meta description and keep
them natural
Twitter: #Kuno - @CPollittIU

10. Blog Post Optimization with SEO
Header Tags
1. Use keywords and related keywords
2. Organize header tags in logical outline format
Twitter: #Kuno - @CPollittIU

11. Blog Post Optimization with SEO
Keyword Dispersion/Keyword Families
1. Naturally written content has relevant keyword phrases
dispersed throughout
2. Using variations of keyword phrases that are considered
in the same family is good and natural
3. To explore keyword phrases in depth use the Google
keyword tool
Twitter: #Kuno - @CPollittIU

12. Search Engine Optimization
Cheat Sheet
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU

13. Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
Twitter: #Kuno - @CPollittIU

14. Thanks for Watching!
Slides are available at
Twitter: #Kuno - @CPollittIU