This week’s episode explores ways to leverage social media in order to receive search engine optimization benefits. In particular, how to develop a social media infrastructure to push and pull content through, create keyword-rich neighborhoods and sculpt keyword themes. The video gives specific examples and addresses some common misconceptions involving duplicate content and no-follow links.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76683/SEO-with-Social-Media-Tuesday-s-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
15. Building a Social Media Infrastructure
Automation vs. Real-time posting
1. RSS
2. Scheduling
Twitter: #Kuno - @CPollittIU
16. Building a Social Media Infrastructure
No Follow Links
Twitter: #Kuno - @CPollittIU
17. Building a Social Media Infrastructure
No Follow Links
No Problem
• Google reserves the right to follow a rel=“nofollow”
• There are NO nofollow tags inside RSS feeds
Twitter: #Kuno - @CPollittIU
18. Building a Social Media Infrastructure
Duplicate Content
• Duplicate content on a site is not grounds for action
on that site unless it appears that the intent of the
duplicate content is to be deceptive and manipulate
search engine results.
Twitter: #Kuno - @CPollittIU
19. Building a Social Media Infrastructure
Duplicate Content
• Duplicate content on a site is not grounds for action
on that site unless it appears that the intent of the
duplicate content is to be deceptive and manipulate
search engine results.
• Google’s Matt Cutts – “. . . finds that honest
webmasters worry about dupe content when they
don’t need to.”
Twitter: #Kuno - @CPollittIU
20. 2012 SEO Guide to Link Building
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU