Check out how to do Video SEO and Video Promotion. This is an extensive guide for video promotion and marketing. Visit http://www.revenuel.com/ for more SEO tips.

1. By Kushal Biswas
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2. Why Video SEO ?
Increases conversion rates of
visitors to your website by driving
targeted traffic.
Gateway of new potential
clients and customers
Creating instant brand
awareness online
Announce discounts and offers
with all bells and whistles
Increases the visibility of
websites in search results
lightning fast
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3. Why Video SEO?
Video in
Social
Networking
sites & video
submission
sites etc.
Internet
Users
Your Site
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4. Why Video SEO?
Video SEO helps to gain good search engine ranking for competitive keywords &
organic traffic will be increased
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5. Video SEO Process
How To Talk With PC By a Notepad |
XP & Computer Tips
- Simple XP tips to talk with your PC by
a notepad without any software
In 1 week
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6. Video SEO Process
Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video
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7. Video on page optimization
1 . Keyword analysis for video - to identify right keywords for Title & description of
video necessary at the stage of submissions
2. Title & description optimization for video - will be used in the time of all
submissions in video search engines, video bookmarking sites, local listing sites.
3. Meta tags optimization for the webpage containing the video
4. Video thumbnail creation to promote the video
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8. Video on page optimization
1 . Keyword analysis & Title & description optimization for video
Title should be written with analyzed targeted keywords and it is best to keep title between
60-65 characters ( with spaces )
Description also should be written with targeted keywords and it is best to keep description
between 160-165 characters ( with spaces )
Video Title Example :
How To Talk With PC
How To Talk With PC By a Notepad | XP & Computer Tips
How To Talk With PC
Notepad Tips
PC Tips
Computer Tips
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9. Video on page optimization
Video Description :
Video description in YouTube will also appear in Google search result. So video description is
mandatory and should be written with targeted keywords.
Video with description will appear like this in Google search result:
Video without Description will appear like this in Google search result:
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10. Video on page optimization
Video Thumbnail :
A good video thumbnail is important to increase attraction towards the video.
Video thumbnail can play an important role in these areas
Youtube Search Result
Youtube Related Video
Social Networking Sites
Google Search Result
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11. Video SEO Process
Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video
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12. Video Submission
Video submission to most popular video search
engines like Youtube, Dailymotion Google video etc.
Video bookmarking - in sites like myvidster,
metacafe etc.
Submission into local listing sites & posting
classified ads - in sites like yellowbook.com,
craigslist.com
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13. Video SEO Process
Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video
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14. Video Promotion
Social networking
Facebook - Video Links should be posted as
status from profile and in related groups of
facebook
Twitter - Video Links should be posted as
status
Google Plus - Video Links should be posted
as status
Linkedin - Video Links should be posted as
status from profile and in related groups of
linkedin
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15. Video Promotion
YouTube marketing & promotion - Marketing through YouTube
52%
Commenting on other videos with own video link
Video commenting on other related videos
YouTube channel creation, Design & maintenance
YouTube channel subscriber increasing
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16. Video Promotion
Others Promotional Strategies - Marketing through YouTube
Creating web 2.0 blogs - in sites like wordpress.com, blogger.com to promote the video
Social bookmarking for the created blogs in - digg.com, stumbleupon.com etc
Article submission – Articles (related to video) with video link should be posted in high
traffic article submission sites
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17. Video SEO Process
Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video
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18. SEO for webpage containing the video
Webpage creation - one page for the video to be added in the website
Keyword analysis for the webpage containing the video
Meta tags optimization for the webpage containing the video
Directory submission for the webpage containing the video
Social bookmaking for the webpage containing the video
Link exchanging for the webpage containing the video
Blog commenting for the webpage containing the video
Video sitemap creation & submission for Google, Bing & Yahoo
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19. SEO for webpage containing the video
Video sitemap creation
Rules :
Video content includes web pages which embed video, URLs to players for video, or the URLs of raw
video content hosted on your site. If Google cannot discover video content at the URLs you provide, those
records will be ignored by Googlebot.
Each URL entry must contain the following information:
- Title
- Description
- Play page URL
- Thumbnail URL
- Raw video file location and/or the player URL (SWF)
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20. SEO for webpage containing the video
Video sitemap Sample
urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> <url>
<loc>http://www.example.com/videos/some_video_landing_page.html</loc>
<video:video>
<video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
<video:title>Your video title</video:title>
<video:description>Your video description</video:description>
<video:content_loc>http://www.example.com/video123.flv</video:content_loc>
<video:player_loc allow_embed="yes" autoplay="ap=1"> http://www.example.com/videoplayer.swf?
video=123</video:player_loc>
<video:duration>600</video:duration>
<video:expiration_date>2013-11-05T19:20:30+08:00</video:expiration_date> <video:rating>4.2</video:rating>
<video:view_count>12345</video:view_count>
<video:publication_date>2011-11-05T19:20:30+08:00</video:publication_date>
<video:tag>your video tag</video:tag> <video:tag>your video tag 2</video:tag> <video:category>your video
category</video:category> <video:family_friendly>yes</video:family_friendly> <video:restriction
relationship="allow">IE GB US CA</video:restriction> <video:gallery_loc title="Cooking
Videos">http://cooking.example.com</video:gallery_loc> <video:price currency="EUR">1.99</video:price>
<video:requires_subscription>yes</video:requires_subscription> <video:uploader
info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson </video:uploader>
<video:live>no</video:live> </video:video> </url> </urlset>
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21. The End
Video On page Optimization
Video Submission
Video Promotion
SEO for webpage containing
the video
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