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State of the Mobile Web, September 2009
November 27, 2009



Welcome to another edition of our State of the Mobile Web report. I think this might be
our most fascinating report yet.

This past month we introduced the first beta of Opera Mini 5, a browser that we are
very proud to share with you. One aspect of Opera Mini we often publicize is the
compression technology, because it gives both speed and cost savings. This month
we actually quantify how much we save consumers: up to 8.1 billion dollars per year
off their mobile-phone bills. And that is just within the top 10 countries for Opera Mini
usage.

Eight billion dollars also underscores just how much people actually browse from their phone. This month,
we passed two major milestones: more than 500 million page-views per day, on average, and more than 2
petabytes of data processed by our servers every month.

We are on a mission to bring the Web to everyone, on their terms. By making the mobile Web more
affordable, we help democratize it. More people can use more of the Web. And, with more than half the
world’s population using a mobile phone, we can expand the reach of the Web in a way that almost defies
imagination. I hope you join us for the ride, for what a ride it will be.

Thanks for reading,
Jon S. von Tetzchner




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                            1
Highlights
■ In addition to the usual increases in all three categories of growth (users, pages viewed and data
  consumed), Opera Mini achieved a major milestone in September 2009: passing the 2PB barrier of
  uncompressed data processed by Opera Mini in a month (based on a compression rate of up to 90%).
■ In September 2009, Nigeria fell off of the top 10 countries list, while Vietnam made its debut (as we
  predicted last month).
■ In this month’s report, we added two new categories of data for each of the highlighted countries: data
  transferred per user and data transferred per page-view.
■ In this month’s report, we looked at countries in the Commonwealth of Independent States (CIS). The top
  11 countries using Opera Mini in the CIS are: Russia, Ukraine, Belarus, Kazakhstan, Armenia, Uzbekistan,
  Moldova, Kyrgyzstan, Azerbaijan, Tajikistan and Turkmenistan.
■ Some numbers regarding the CIS: From September 2008 to September 2009, overall page views in the
  top 11 countries listed increased 133%. From September 2008 to September 2009, overall unique users
  in the top 11 countries listed increased 55%. From September 2008 to September 2009, overall data
  transferred in the top 11 countries listed increased 174%.
■ Growth rates in the CIS: Turkmenistan, Kyrgyzstan and Uzbekistan lead the top 11 countries in growth of
  unique users.
■ Nokia and Sony Ericsson are by far the most popular handset brands chosen by Opera Mini users in the
  CIS.
■ Users in the top 10 countries save up to 672 million USD per month, or over 8.1 billion USD per year.
■ On a monthly basis, users in the United States and the United Kingdom save the most money using
  Opera Mini, based on their usage and the average cost of browsing (per MB).




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                             2
Part 1: Growth
Number of users
In September 2009, Opera Mini had over 35.6 million users, an 11.5% increase from August 2009 and more
than 150% compared to September 2008.

Pages transcoded
Opera Mini users viewed nearly 15 billion pages in September 2009. Since August, page-views have gone
up 7.2%. Since September 2008, page-views have increased 230%.




                                              Pages transcoded per month (billions)


Data consumed
In September 2009, Opera Mini users generated nearly 227 million MB of data for operators worldwide.
Since August, the data consumed went up by 8.7%. Data in Opera Mini is compressed up to 90%. If this
data were uncompressed, Opera Mini users would have viewed over 2.1PB of data in September. Since
September 2008, data traffic is up 224%.




                                    Total data consumed per month (millions of megabytes)




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                         3
Part 2: Country snapshots for September 2009
Snapshot: Russia
■   Page-view growth since September 2008: 109.6%
■   Unique-user growth since September 2008: 47.1%
■   Page-views per user: 388
■   Data (compressed) transferred per user (MB): 7
■   Data (compressed) transferred per page view (KB): 18
■   My Opera is back on the list after a 3-month absence.

Top 10 sites in Russia (unique users)                         Top handsets for September 2009
1. vkontakte.ru                                               1. Nokia 6300
2. odnoklassniki.ru                                           2. Nokia N73
3. yandex.ru (4)                                              3. Sony Ericsson K790i
4. mail.ru (3)                                                4. Nokia 5310
5. wikipedia.org (6)                                          5. Nokia 6233
6. google.com (5)                                             6. Sony Ericsson K750i
7. my.opera.com (back on the list)                            7. Sony Ericsson K550i
8. wapos.ru (back on the list)                                8. Sony Ericsson W910i
9. spaces.ru (7)                                              9. Nokia N70
10. seclub.org (8)                                            10. Nokia 6120c


Snapshot: Indonesia
■   Page-view growth since September 2008: 492.1%
■   Unique-user growth since September 2008: 217.9%
■   Page-views per user: 661
■   Data (compressed) transferred per user (MB): 6
■   Data (compressed) transferred per page view (KB): 9
■   Youtube is back on the list after a 1-month absence, and GetJar is back on the list after a 2-month
    absence.

Top 10 sites in Indonesia (unique users)                      Top handsets for September 2009
1. facebook.com                                               1. Nokia 5130c
2. friendster.com                                             2. Nokia 6300
3. yahoo.com (4)                                              3. Nokia N70
4. waptrick.com (3)                                           4. Nokia 5310
5. google.com                                                 5. Nokia 6600
6. youtube.com (back on the list)                             6. Nokia N73
7. detik.com (6)                                              7. Nokia 3120b
8. getjar.com (back on the list)                              8. Sony Ericsson W200i
9. twitter.com (10)                                           9. Nokia 3500c
10. wikipedia.org (9)                                         10. Nokia 3110c




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                          4
Snapshot: India
■ Page-view growth since September 2008: 202.6%
■ Unique-user growth since September 2008: 61.4%
■ Page-views per user: 339
■ Data (compressed) transferred per user (MB): 6
■ Data (compressed) transferred per page view (KB): 19
■ Gmail is back on the list after a 2-month absence, and My Opera is back on the list after a 1-month
  absence.
■ Yahoo, which is usually at position 3 or 4, took a big drop down to position 7.

Top 10 sites in India (unique users)                          Top handsets for September 2009
1. google.com                                                 11. Nokia 5130c
2. orkut.com                                                  12. Nokia N70
3. gmail.com (back on the list)                               13. Nokia N73
4. facebook.com                                               14. Nokia 3110c
5. wikipedia.org (6)                                          15. Nokia 6300
6. songs.pk (5)                                               16. Nokia N72
7. yahoo.com (3)                                              17. Nokia 3500c
8. youtube.com (7)                                            18. Nokia 5310
9. my.opera.com (back on the list)                            19. Nokia 7120s
10. zedge.net (8)                                             20. Nokia 6233


Snapshot: China
■   Page-view growth since September 2008: 216.1%
■   Unique-user growth since September 2008: 70.2%
■   Page-views per user: 266
■   Data (compressed) transferred per user (MB): 2
■   Data (compressed) transferred per page view (KB): 9
■   For the first time, Baidu passed kong.net to take the number one spot.

Top 10 sites in China (unique users)                          Top handsets for September 2009
1. baidu.com (2)                                              1. Nokia 5000
2. kong.net (1)                                               2. Nokia 7100s
3. google.cn                                                  3. Nokia 5130
4. sina.com.cn                                                4. Nokia 5220
5. renren.com (new)                                           5. Nokia 5130c
6. qq.com                                                     6. Nokia 7310c
7. xiaonei.com (5)                                            7. Nokia 6300
8. sohu.com (7)                                               8. Nokia 7610s
9. hao123.com (8)                                             9. Nokia 6120c
10. taobao.com                                                10. Nokia 5300




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                        5
Snapshot: Ukraine
■   Page-view growth since September 2008: 195.1%
■   Unique-user growth since September 2008: 54.9%
■   Page-views per user: 569
■   Data (compressed) transferred per user (MB): 10
■   Data (compressed) transferred per page view (KB): 18
■   Google is still struggling to find a stable place on Ukraine’s top 10 list, dropping from position 2 to
    position 8 in September.

Top 10 sites in Ukraine (unique users)                        Top handsets for September 2009
1. vkontakte.ru                                               1. Nokia 6300
2. yandex.ru (3)                                              2. Nokia 6233
3. mail.ru (4)                                                3. Nokia N73
4. wikipedia.org (5)                                          4. Sony Ericsson K750i
5. spaces.ru (6)                                              5. Sony Ericsson K800i
6. my.opera.com (7)                                           6. Sony Ericsson K550i
7. wapos.ru (back on the list)                                7. Nokia 5310
8. google.com.ua (2)                                          8. Nokia 5130c
9. waplog.net (8)                                             9. Nokia N70
10. depositfiles.com (9)                                       10. Nokia 5610



Snapshot: South Africa
■   Page-view growth since September 2008: 392.5%
■   Unique-user growth since September 2008: 111.5%
■   Page-views per user: 358
■   Data (compressed) transferred per user (MB): 4
■   Data (compressed) transferred per page view (KB): 12
■   Live is back on the list after a 6-month absence.

Top 10 sites in South Africa (unique users)                   Top handsets for September 2009
1. facebook.com                                               1. Samsung E250
2. google.com                                                 2. Nokia 5000d
3. wikipedia.org                                              3. Samsung D900i
4. my.opera.com                                               4. LG KS360
5. yahoo.com (8)                                              5. Sony Ericsson W910i
6. mxit.com (5)                                               6. Nokia N70
7. zamob.com (6)                                              7. Nokia 6300
8. twitter.com (10)                                           8. Nokia 5130c
9. peperonity.com                                             9. Samsung SGH-M620
10. live.com (back on the list)                               10. Samsung J700




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                             6
Snapshot: United States
■   Page-view growth since September 2008: 309.4%
■   Unique-user growth since September 2008: 122.7%
■   Page-views per user: 247
■   Data (compressed) transferred per user (MB): 6
■   Data (compressed) transferred per page view (KB): 23
■   Yahoo had its best showing (at position 3) since May 2008.
■   BBC debuted on the list at position 10.

Top 10 sites in the United States (unique users)              Top handsets for September 2009
1. google.com                                                 1. BlackBerry 8330 (“Curve”)
2. facebook.com                                               2. Samsung SPH-M800 (“Instinct”)
3. yahoo.com (7)                                              3. LG CU920 ("Vu")
4. myspace.com (3)                                            4. Samsung SPH-M810 (“Instinct S30”)
5. wikipedia.org (4)                                          5. BlackBerry 9530 (“Storm”)
6. my.opera.com                                               6. Nokia 3110c
7. cnn.com (back on the list)                                 7. BlackBerry 8310 (“Curve”)
8. youtube.com (5)                                            8. BlackBerry 9000 (“Bold”)
9. espn.go.com (8)                                            9. BlackBerry 8130 (“Pearl”)
10. bbc.co.uk (new)                                           10. BlackBerry 8320 (“Curve”)


Snapshot: United Kingdom
■   Page-view growth since September 2008: 104.5%
■   Unique-user growth since September 2008: 49.1%
■   Page-views per user: 225
■   Data (compressed) transferred per user (MB): 4
■   Data (compressed) transferred per page view (KB): 20
■   Hotmail is back on the list after a 2-month absence.

Top 10 sites in the United Kingdom (unique users)             Top handsets for September 2009
1. facebook.com                                               1. LG KC910 (“Renoir”)
2. google.com                                                 2. Nokia 6300
3. bbc.co.uk                                                  3. LG KE970 (“Shine”)
4. yahoo.com (5)                                              4. Sony Ericsson W910i
5. wikipedia.org (6)                                          5. Samsung SGH-G600
6. live.com (4)                                               6. Sony Ericsson W395
7. my.opera.com (9)                                           7. Nokia 5800d
8. youtube.com (7)                                            8. Nokia 6600s
9. bebo.com (8)                                               9. Nokia E71
10. hotmail.com (back on the list)                            10. Nokia 6500s




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                          7
Snapshot: Poland
■   Page-view growth since September 2008: 122.9%
■   Unique-user growth since September 2008: 58.6%
■   Page-views per user: 165
■   Data (compressed) transferred per user (MB): 6
■   Data (compressed) transferred per page view (KB): 35
■   Except for My Opera being a newcomer to the list, the top 10 in Poland remained relatively stable
    between August and September 2009.

Top 10 sites in Poland (unique users)                         Top handsets for September 2009
1. nasza-klasa.pl                                             11. Sony Ericsson K800i
2. google.com                                                 12. Nokia 6300
3. onet.pl                                                    13. Sony Ericsson K550i
4. allegro.pl                                                 14. Sony Ericsson W890i
5. wikipedia.org                                              15. Nokia E51
6. wp.pl                                                      16. Nokia 5130c
7. youtube.com                                                17. Nokia 6500s
8. fotka.pl                                                   18. Nokia 5310
9. my.opera.com (new)                                         19. Sony Ericsson W910i
10. rozklad-pkp.pl (9)                                        20. Samsung D900i


Snapshot: Vietnam
■   Page-view growth since September 2008: 1552.7%
■   Unique-user growth since September 2008: 680.7%
■   Page-views per user: 199
■   Data (compressed) transferred per user (MB): 5
■   Data (compressed) transferred per page view (KB): 27

Top 10 sites in Vietnam (unique users)                        Top handsets for September 2009
1. google.com                                                 11. Nokia 6300
2. dantri.com.vn                                              12. Nokia 5130c
3. vnexpress.net                                              13. Nokia 3110c
4. my.opera.com                                               14. Nokia 2700c
5. vatgia.com                                                 15. Nokia 6500s
6. vietnamnet.vn                                              16. Nokia N70
7. diemtin.com                                                17. Nokia 5610
8. vietbao.vn                                                 18. Nokia 5310
9. zing.vn                                                    19. Nokia 7100s
10. yahoo.com                                                 20. Nokia 3500c




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                        8
Part 3: Spotlight on the Commonwealth of Independent States (CIS)
Highlights
■ The top 11 countries using Opera Mini in the CIS are: Russia, Ukraine, Belarus, Kazakhstan, Armenia,
  Uzbekistan, Moldova, Kyrgyzstan, Azerbaijan, Tajikistan and Turkmenistan.
■ Some numbers regarding the CIS: From September 2008 to September 2009, overall page views in the
  top 11 countries listed increased 133%. From September 2008 to September 2009, overall unique users
  in the top 11 countries listed increased 55%. From September 2008 to September 2009, overall data
  transferred in the top 11 countries listed increased 174%.
■ Growth rates in the CIS: Turkmenistan, Kyrgyzstan and Uzbekistan lead the top 11 countries in growth of
  unique users.
■ Nokia and Sony Ericsson are by far the most popular handset brands chosen by Opera Mini users in the
  CIS.


Snapshot: Russia
■   Page-view growth since September 2008: 109.6%
■   Unique-user growth since September 2008: 47.1%
■   Page-views per user: 388
■   Data (compressed) transferred per user (MB): 7
■   Data (compressed) transferred per page view (KB): 18

Top 10 sites in Russia (unique users)                         Top handsets for September 2009
1. vkontakte.ru                                               1. Nokia 6300
2. odnoklassniki.ru                                           2. Nokia N73
3. yandex.ru                                                  3. Sony Ericsson K790i
4. mail.ru                                                    4. Nokia 5310
5. wikipedia.org                                              5. Nokia 6233
6. google.com                                                 6. Sony Ericsson K750i
7. my.opera.com                                               7. Sony Ericsson K550i
8. wapos.ru                                                   8. Sony Ericsson W910i
9. spaces.ru                                                  9. Nokia N70
10. seclub.org                                                10. Nokia 6120c


Snapshot: Ukraine
■   Page-view growth since September 2008: 195.1%
■   Unique-user growth since September 2008: 54.9%
■   Page-views per user: 569
■   Data (compressed) transferred per user (MB): 10
■   Data (compressed) transferred per page view (KB): 18

Top 10 sites in Ukraine (unique users)                        Top handsets for September 2009
1. vkontakte.ru                                               1. Nokia 6300
2. yandex.ru                                                  2. Nokia 6233
3. mail.ru                                                    3. Nokia N73
4. yandex.ru                                                  4. Sony Ericsson K750i
5. wikipedia.org                                              5. Sony Ericsson K800i
6. spaces.ru                                                  6. Sony Ericsson K550i
7. my.opera.com                                               7. Nokia 5310
8. wapos.ru                                                   8. Nokia 5130c
9. google.com.ua                                              9. Nokia N70
10. waplog.net                                                10. Nokia 5610




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                            9
Snapshot: Belarus
■   Page-view growth since September 2008: 327.2%
■   Unique-user growth since September 2008: 141.8%
■   Page-views per user: 420
■   Data (compressed) transferred per user (MB): 7
■   Data (compressed) transferred per page view (KB): 18

Top 10 sites in Belarus (unique users)                        Top handsets for September 2009
1. vkontakte.ru                                               1. Nokia 6300
2. mail.ru                                                    2. Sony Ericsson K800i
3. yandex.ru                                                  3. Sony Ericsson K750i
4. odnoklassniki.ru                                           4. Nokia 6233
5. tut.by                                                     5. Sony Ericsson K550i
6. google.com                                                 6. Nokia 5310
7. wikipedia.org                                              7. Nokia N73
8. onliner.by                                                 8. Nokia 3110c
9. wapos.ru                                                   9. Sony Ericsson K600i
10. spaces.ru                                                 10. Sony Ericsson W810i


Snapshot: Kazakhstan
■   Page-view growth since September 2008: 357.5%
■   Unique-user growth since September 2008: 233.9%
■   Page-views per user: 464
■   Data (compressed) transferred per user (MB): 6
■   Data (compressed) transferred per page view (KB): 14

Top 10 sites in Kazakhstan (unique users)                     Top handsets for September 2009
1. mail.ru                                                    1. Nokia 6300
2. yandex.ru                                                  2. Nokia 5310
3. vkontakte.ru                                               3. Nokia 5130c
4. odnoklassniki.ru                                           4. Nokia N73
5. google.com                                                 5. Nokia 6233
6. wapos.ru                                                   6. Nokia 6500c
7. wikipedia.org                                              7. Nokia 6500s
8. mirtesen.ru                                                8. Nokia 5610
9. yahoo.com                                                  9. Nokia N70
10. rambler.ru                                                10. Nokia 3110c




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                     10
Snapshot: Armenia
■   Page-view growth since September 2008: 716.5%
■   Unique-user growth since September 2008: 356.1%
■   Page-views per user: 667
■   Data (compressed) transferred per user (MB): 5
■   Data (compressed) transferred per page view (KB): 8

Top 10 sites in Armenia (unique users)                        Top handsets for September 2009
1. odnoklassniki.ru                                           1. Nokia 6300
2. mail.ru                                                    2. Nokia N73
3. yandex.ru                                                  3. Sony Ericsson K750i
4. wapos.ru                                                   4. Nokia 6233
5. my.opera.com                                               5. Samsung E250
6. vkontakte.ru                                               6. Nokia 6500s
7. google.com                                                 7. Nokia 5310
8. waplog.net                                                 8. Nokia 6500c
9. spaces.ru                                                  9. Nokia 2600c
10. wikipedia.org                                             10. Sony Ericsson K850i


Snapshot: Uzbekistan
■   Page-view growth since September 2008: 905.0%
■   Unique-user growth since September 2008: 454.5%
■   Page-views per user: 293
■   Data (compressed) transferred per user (MB): 5
■   Data (compressed) transferred per page view (KB): 17

Top 10 sites in Uzbekistan (unique users)                     Top handsets for September 2009
1. mail.ru                                                    1. Nokia 6300
2. odnoklassniki.ru                                           2. Nokia 6233
3. yandex.ru                                                  3. Nokia N73
4. google.com                                                 4. Sony Ericsson K750i
5. my.opera.com                                               5. Nokia 6500s
6. wapos.ru                                                   6. Nokia 5310
7. vkontakte.ru                                               7. Nokia 3110c
8. spaces.ru                                                  8. Sony Ericsson K800i
9. rambler.ru                                                 9. Nokia 3120b
10. mirtesen.ru                                               10. Nokia 6500c




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                     11
Snapshot: Moldova
■   Page-view growth since September 2008: 516.6%
■   Unique-user growth since September 2008: 146.7%
■   Page-views per user: 403
■   Data (compressed) transferred per user (MB): 9
■   Data (compressed) transferred per page view (KB): 22

Top 10 sites in Moldova (unique users)                        Top handsets for September 2009
1. odnoklassniki.ru                                           1. Nokia 6300
2. mail.ru                                                    2. Nokia N73
3. google.com                                                 3. Nokia 6233
4. faces.md                                                   4. Nokia N70
5. yandex.ru                                                  5. Sony Ericsson K750i
6. vkontakte.ru                                               6. Sony Ericsson K800i
7. 999.md                                                     7. Nokia 5130c
8. wapos.ru                                                   8. Nokia 5310
9. spaces.ru                                                  9. Nokia 3120b
10. rambler.ru                                                10. Nokia 6120c


Snapshot: Kyrgyzstan
■   Page-view growth since September 2008: 781.9%
■   Unique-user growth since September 2008: 459.4%
■   Page-views per user: 397
■   Data (compressed) transferred per user (MB): 7
■   Data (compressed) transferred per page view (KB): 18

Top 10 sites in Kyrgyzstan (unique users)                     Top handsets for September 2009
1. mail.ru                                                    1. Nokia 6300
2. odnoklassniki.ru                                           2. Nokia 5130c
3. yandex.ru                                                  3. Nokia 6233
4. google.com                                                 4. Nokia N73
5. wapos.ru                                                   5. Nokia 5310
6. vkontakte.ru                                               6. Nokia 3110c
7. my.opera.com                                               7. Nokia 6303c
8. spaces.ru                                                  8. Nokia 6500s
9. wikipedia.org                                              9. Nokia 6500c
10. kotok.ru                                                  10. Nokia 3120b




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                     12
Snapshot: Azerbaijan
■   Page-view growth since September 2008: 928.2%
■   Unique-user growth since September 2008: 274.7%
■   Page-views per user: 629
■   Data (compressed) transferred per user (MB): 4
■   Data (compressed) transferred per page view (KB): 7

Top 10 sites in Azerbaijan (unique users)                     Top handsets for September 2009
1. mail.ru                                                    1. Nokia N73
2. odnoklassniki.ru                                           2. Nokia 5130c
3. google.com                                                 3. Nokia 6300
4. myleo.az                                                   4. Sony Ericsson K750i
5. vkontakte.ru                                               5. Nokia 6120c
6. my.opera.com                                               6. Nokia N70
7. yandex.ru                                                  7. Nokia 5800d
8. livescore.com                                              8. Nokia E51
9. facebook.com                                               9. Nokia 6233
10. rambler.ru                                                10. Nokia N95


Snapshot: Tajikistan
■   Page-view growth since September 2008: 180.2%
■   Unique-user growth since September 2008: 99.8%
■   Page-views per user: 294
■   Data (compressed) transferred per user (MB): 3
■   Data (compressed) transferred per page view (KB): 11

Top 10 sites in Tajikistan (unique users)                     Top handsets for September 2009
1. mail.ru                                                    1. Nokia 6300
2. yandex.ru                                                  2. Nokia N73
3. odnoklassniki.ru                                           3. Nokia 6233
4. vkontakte.ru                                               4. Nokia N70
5. google.com                                                 5. Nokia 6500s
6. wapos.ru                                                   6. Sony Ericsson K750i
7. my.opera.com                                               7. Nokia 6120c
8. rambler.ru                                                 8. Nokia 3120b
9. waplog.net                                                 9. Nokia 5310
10. spaces.ru                                                 10. Nokia 6500c




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                     13
Snapshot: Turkmenistan
■   Page-view growth since September 2008: 235,131,400.0%
■   Unique-user growth since September 2008: 1,112,900.0%
■   Page-views per user: 211
■   Data (compressed) transferred per user (MB): 3
■   Data (compressed) transferred per page view (KB): 13

Top 10 sites in Turkmenistan (unique users)                   Top handsets for September 2009
1. mail.ru                                                    1. Nokia 6300
2. odnoklassniki.ru                                           2. Nokia 5310
3. google.com                                                 3. Nokia 6500s
4. vkontakte.ru                                               4. Sony Ericsson K800i
5. yandex.ru                                                  5. Nokia N73
6. rambler.ru                                                 6. Nokia 6233
7. my.opera.com                                               7. Nokia 5800d
8. spaces.ru                                                  8. Sony Ericsson K770i
9. yahoo.com                                                  9. Sony Ericsson W910i
10. facebook.com                                              10. Nokia 3110c




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                     14
Part 4: Data costs and savings
Since the data is compressed by up to 90%, Opera Mini users potentially save a lot of money. Based on the
average cost of browsing the Web on a mobile phone (on a per MB basis), users in the top 10 countries
save up to 672 million USD per month, or over 8.1 billion USD per year1 . (This estimate does not take into
account pricing for users who have unlimited-use data plans.)

By providing a significant economic advantage to end users, we believe that Opera Mini encourages usage
of the mobile Web that would not occur otherwise, especially in places where unlimited-use data plans are
uncommon or too expensive. Opera Mini also benefits operators by making the Web available on a wider
range of their available handsets and by reducing their bandwidth costs (through the use of Opera Mini’s
compression technology).

On a monthly basis, users in the United States and the United Kingdom save the most money using Opera
Mini, based on their usage and the average cost of browsing (per MB).


                                              Monthly data costs and savings

           Country                      Data per user (MB)         Data cost (USD/MB)   Saved (USD)

           Russia                                              7                 0.22                  13.80

           Indonesia                                           6                 0.43                  23.50

           India                                               6                 0.12                   6.90

           China                                               2                 1.50                  95.30

           Ukraine                                            10                 0.17                  15.00

           South Africa                                        4                 0.27                  10.30

           United States                                       6                 2.00                 100.10

           United Kingdom                                      4                 1.68                  66.70

           Poland                                              6                 0.88                  44.00

           Vietnam                                             5                 0.61                  29.10




1 To calculate this, we looked at the top operators in each country, determined how much they typically charge per MB of
browsing, and averaged those figures together. The average cost of browsing in each country was multiplied by the
amount of traffic generated in each country, and the resulting totals were summed.



© Copyright 2009, Opera Software ASA, All rights Reserved.
                                                          15
Average monthly data costs in the top 10 countries

            Country                               Cost per MB (local currency)   Cost per MB (USD)

            Russia                                                   6.5 RUB                         0.22

            Indonesia                                              4,096 IDR                         0.43

            India                                                     5.7 INR                        0.12

            China                                                 10.24 CNY                          1.50

            Ukraine                                                  1.4 UAH                         0.17

            South Africa                                               2 ZAR                         0.27

            United States                                              2 USD                         2.00

            United Kingdom                                          1.02 GBP                         1.68

            Poland                                                  2.46 PLN                         0.88

            Vietnam                                               10978 VND                          0.61




© Copyright 2009, Opera Software ASA, All rights Reserved.
                                                 16

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Opera State Of The Mobile Web September 2009

  • 1. State of the Mobile Web, September 2009 November 27, 2009 Welcome to another edition of our State of the Mobile Web report. I think this might be our most fascinating report yet. This past month we introduced the first beta of Opera Mini 5, a browser that we are very proud to share with you. One aspect of Opera Mini we often publicize is the compression technology, because it gives both speed and cost savings. This month we actually quantify how much we save consumers: up to 8.1 billion dollars per year off their mobile-phone bills. And that is just within the top 10 countries for Opera Mini usage. Eight billion dollars also underscores just how much people actually browse from their phone. This month, we passed two major milestones: more than 500 million page-views per day, on average, and more than 2 petabytes of data processed by our servers every month. We are on a mission to bring the Web to everyone, on their terms. By making the mobile Web more affordable, we help democratize it. More people can use more of the Web. And, with more than half the world’s population using a mobile phone, we can expand the reach of the Web in a way that almost defies imagination. I hope you join us for the ride, for what a ride it will be. Thanks for reading, Jon S. von Tetzchner © Copyright 2009, Opera Software ASA, All rights Reserved. 1
  • 2. Highlights ■ In addition to the usual increases in all three categories of growth (users, pages viewed and data consumed), Opera Mini achieved a major milestone in September 2009: passing the 2PB barrier of uncompressed data processed by Opera Mini in a month (based on a compression rate of up to 90%). ■ In September 2009, Nigeria fell off of the top 10 countries list, while Vietnam made its debut (as we predicted last month). ■ In this month’s report, we added two new categories of data for each of the highlighted countries: data transferred per user and data transferred per page-view. ■ In this month’s report, we looked at countries in the Commonwealth of Independent States (CIS). The top 11 countries using Opera Mini in the CIS are: Russia, Ukraine, Belarus, Kazakhstan, Armenia, Uzbekistan, Moldova, Kyrgyzstan, Azerbaijan, Tajikistan and Turkmenistan. ■ Some numbers regarding the CIS: From September 2008 to September 2009, overall page views in the top 11 countries listed increased 133%. From September 2008 to September 2009, overall unique users in the top 11 countries listed increased 55%. From September 2008 to September 2009, overall data transferred in the top 11 countries listed increased 174%. ■ Growth rates in the CIS: Turkmenistan, Kyrgyzstan and Uzbekistan lead the top 11 countries in growth of unique users. ■ Nokia and Sony Ericsson are by far the most popular handset brands chosen by Opera Mini users in the CIS. ■ Users in the top 10 countries save up to 672 million USD per month, or over 8.1 billion USD per year. ■ On a monthly basis, users in the United States and the United Kingdom save the most money using Opera Mini, based on their usage and the average cost of browsing (per MB). © Copyright 2009, Opera Software ASA, All rights Reserved. 2
  • 3. Part 1: Growth Number of users In September 2009, Opera Mini had over 35.6 million users, an 11.5% increase from August 2009 and more than 150% compared to September 2008. Pages transcoded Opera Mini users viewed nearly 15 billion pages in September 2009. Since August, page-views have gone up 7.2%. Since September 2008, page-views have increased 230%. Pages transcoded per month (billions) Data consumed In September 2009, Opera Mini users generated nearly 227 million MB of data for operators worldwide. Since August, the data consumed went up by 8.7%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed over 2.1PB of data in September. Since September 2008, data traffic is up 224%. Total data consumed per month (millions of megabytes) © Copyright 2009, Opera Software ASA, All rights Reserved. 3
  • 4. Part 2: Country snapshots for September 2009 Snapshot: Russia ■ Page-view growth since September 2008: 109.6% ■ Unique-user growth since September 2008: 47.1% ■ Page-views per user: 388 ■ Data (compressed) transferred per user (MB): 7 ■ Data (compressed) transferred per page view (KB): 18 ■ My Opera is back on the list after a 3-month absence. Top 10 sites in Russia (unique users) Top handsets for September 2009 1. vkontakte.ru 1. Nokia 6300 2. odnoklassniki.ru 2. Nokia N73 3. yandex.ru (4) 3. Sony Ericsson K790i 4. mail.ru (3) 4. Nokia 5310 5. wikipedia.org (6) 5. Nokia 6233 6. google.com (5) 6. Sony Ericsson K750i 7. my.opera.com (back on the list) 7. Sony Ericsson K550i 8. wapos.ru (back on the list) 8. Sony Ericsson W910i 9. spaces.ru (7) 9. Nokia N70 10. seclub.org (8) 10. Nokia 6120c Snapshot: Indonesia ■ Page-view growth since September 2008: 492.1% ■ Unique-user growth since September 2008: 217.9% ■ Page-views per user: 661 ■ Data (compressed) transferred per user (MB): 6 ■ Data (compressed) transferred per page view (KB): 9 ■ Youtube is back on the list after a 1-month absence, and GetJar is back on the list after a 2-month absence. Top 10 sites in Indonesia (unique users) Top handsets for September 2009 1. facebook.com 1. Nokia 5130c 2. friendster.com 2. Nokia 6300 3. yahoo.com (4) 3. Nokia N70 4. waptrick.com (3) 4. Nokia 5310 5. google.com 5. Nokia 6600 6. youtube.com (back on the list) 6. Nokia N73 7. detik.com (6) 7. Nokia 3120b 8. getjar.com (back on the list) 8. Sony Ericsson W200i 9. twitter.com (10) 9. Nokia 3500c 10. wikipedia.org (9) 10. Nokia 3110c © Copyright 2009, Opera Software ASA, All rights Reserved. 4
  • 5. Snapshot: India ■ Page-view growth since September 2008: 202.6% ■ Unique-user growth since September 2008: 61.4% ■ Page-views per user: 339 ■ Data (compressed) transferred per user (MB): 6 ■ Data (compressed) transferred per page view (KB): 19 ■ Gmail is back on the list after a 2-month absence, and My Opera is back on the list after a 1-month absence. ■ Yahoo, which is usually at position 3 or 4, took a big drop down to position 7. Top 10 sites in India (unique users) Top handsets for September 2009 1. google.com 11. Nokia 5130c 2. orkut.com 12. Nokia N70 3. gmail.com (back on the list) 13. Nokia N73 4. facebook.com 14. Nokia 3110c 5. wikipedia.org (6) 15. Nokia 6300 6. songs.pk (5) 16. Nokia N72 7. yahoo.com (3) 17. Nokia 3500c 8. youtube.com (7) 18. Nokia 5310 9. my.opera.com (back on the list) 19. Nokia 7120s 10. zedge.net (8) 20. Nokia 6233 Snapshot: China ■ Page-view growth since September 2008: 216.1% ■ Unique-user growth since September 2008: 70.2% ■ Page-views per user: 266 ■ Data (compressed) transferred per user (MB): 2 ■ Data (compressed) transferred per page view (KB): 9 ■ For the first time, Baidu passed kong.net to take the number one spot. Top 10 sites in China (unique users) Top handsets for September 2009 1. baidu.com (2) 1. Nokia 5000 2. kong.net (1) 2. Nokia 7100s 3. google.cn 3. Nokia 5130 4. sina.com.cn 4. Nokia 5220 5. renren.com (new) 5. Nokia 5130c 6. qq.com 6. Nokia 7310c 7. xiaonei.com (5) 7. Nokia 6300 8. sohu.com (7) 8. Nokia 7610s 9. hao123.com (8) 9. Nokia 6120c 10. taobao.com 10. Nokia 5300 © Copyright 2009, Opera Software ASA, All rights Reserved. 5
  • 6. Snapshot: Ukraine ■ Page-view growth since September 2008: 195.1% ■ Unique-user growth since September 2008: 54.9% ■ Page-views per user: 569 ■ Data (compressed) transferred per user (MB): 10 ■ Data (compressed) transferred per page view (KB): 18 ■ Google is still struggling to find a stable place on Ukraine’s top 10 list, dropping from position 2 to position 8 in September. Top 10 sites in Ukraine (unique users) Top handsets for September 2009 1. vkontakte.ru 1. Nokia 6300 2. yandex.ru (3) 2. Nokia 6233 3. mail.ru (4) 3. Nokia N73 4. wikipedia.org (5) 4. Sony Ericsson K750i 5. spaces.ru (6) 5. Sony Ericsson K800i 6. my.opera.com (7) 6. Sony Ericsson K550i 7. wapos.ru (back on the list) 7. Nokia 5310 8. google.com.ua (2) 8. Nokia 5130c 9. waplog.net (8) 9. Nokia N70 10. depositfiles.com (9) 10. Nokia 5610 Snapshot: South Africa ■ Page-view growth since September 2008: 392.5% ■ Unique-user growth since September 2008: 111.5% ■ Page-views per user: 358 ■ Data (compressed) transferred per user (MB): 4 ■ Data (compressed) transferred per page view (KB): 12 ■ Live is back on the list after a 6-month absence. Top 10 sites in South Africa (unique users) Top handsets for September 2009 1. facebook.com 1. Samsung E250 2. google.com 2. Nokia 5000d 3. wikipedia.org 3. Samsung D900i 4. my.opera.com 4. LG KS360 5. yahoo.com (8) 5. Sony Ericsson W910i 6. mxit.com (5) 6. Nokia N70 7. zamob.com (6) 7. Nokia 6300 8. twitter.com (10) 8. Nokia 5130c 9. peperonity.com 9. Samsung SGH-M620 10. live.com (back on the list) 10. Samsung J700 © Copyright 2009, Opera Software ASA, All rights Reserved. 6
  • 7. Snapshot: United States ■ Page-view growth since September 2008: 309.4% ■ Unique-user growth since September 2008: 122.7% ■ Page-views per user: 247 ■ Data (compressed) transferred per user (MB): 6 ■ Data (compressed) transferred per page view (KB): 23 ■ Yahoo had its best showing (at position 3) since May 2008. ■ BBC debuted on the list at position 10. Top 10 sites in the United States (unique users) Top handsets for September 2009 1. google.com 1. BlackBerry 8330 (“Curve”) 2. facebook.com 2. Samsung SPH-M800 (“Instinct”) 3. yahoo.com (7) 3. LG CU920 ("Vu") 4. myspace.com (3) 4. Samsung SPH-M810 (“Instinct S30”) 5. wikipedia.org (4) 5. BlackBerry 9530 (“Storm”) 6. my.opera.com 6. Nokia 3110c 7. cnn.com (back on the list) 7. BlackBerry 8310 (“Curve”) 8. youtube.com (5) 8. BlackBerry 9000 (“Bold”) 9. espn.go.com (8) 9. BlackBerry 8130 (“Pearl”) 10. bbc.co.uk (new) 10. BlackBerry 8320 (“Curve”) Snapshot: United Kingdom ■ Page-view growth since September 2008: 104.5% ■ Unique-user growth since September 2008: 49.1% ■ Page-views per user: 225 ■ Data (compressed) transferred per user (MB): 4 ■ Data (compressed) transferred per page view (KB): 20 ■ Hotmail is back on the list after a 2-month absence. Top 10 sites in the United Kingdom (unique users) Top handsets for September 2009 1. facebook.com 1. LG KC910 (“Renoir”) 2. google.com 2. Nokia 6300 3. bbc.co.uk 3. LG KE970 (“Shine”) 4. yahoo.com (5) 4. Sony Ericsson W910i 5. wikipedia.org (6) 5. Samsung SGH-G600 6. live.com (4) 6. Sony Ericsson W395 7. my.opera.com (9) 7. Nokia 5800d 8. youtube.com (7) 8. Nokia 6600s 9. bebo.com (8) 9. Nokia E71 10. hotmail.com (back on the list) 10. Nokia 6500s © Copyright 2009, Opera Software ASA, All rights Reserved. 7
  • 8. Snapshot: Poland ■ Page-view growth since September 2008: 122.9% ■ Unique-user growth since September 2008: 58.6% ■ Page-views per user: 165 ■ Data (compressed) transferred per user (MB): 6 ■ Data (compressed) transferred per page view (KB): 35 ■ Except for My Opera being a newcomer to the list, the top 10 in Poland remained relatively stable between August and September 2009. Top 10 sites in Poland (unique users) Top handsets for September 2009 1. nasza-klasa.pl 11. Sony Ericsson K800i 2. google.com 12. Nokia 6300 3. onet.pl 13. Sony Ericsson K550i 4. allegro.pl 14. Sony Ericsson W890i 5. wikipedia.org 15. Nokia E51 6. wp.pl 16. Nokia 5130c 7. youtube.com 17. Nokia 6500s 8. fotka.pl 18. Nokia 5310 9. my.opera.com (new) 19. Sony Ericsson W910i 10. rozklad-pkp.pl (9) 20. Samsung D900i Snapshot: Vietnam ■ Page-view growth since September 2008: 1552.7% ■ Unique-user growth since September 2008: 680.7% ■ Page-views per user: 199 ■ Data (compressed) transferred per user (MB): 5 ■ Data (compressed) transferred per page view (KB): 27 Top 10 sites in Vietnam (unique users) Top handsets for September 2009 1. google.com 11. Nokia 6300 2. dantri.com.vn 12. Nokia 5130c 3. vnexpress.net 13. Nokia 3110c 4. my.opera.com 14. Nokia 2700c 5. vatgia.com 15. Nokia 6500s 6. vietnamnet.vn 16. Nokia N70 7. diemtin.com 17. Nokia 5610 8. vietbao.vn 18. Nokia 5310 9. zing.vn 19. Nokia 7100s 10. yahoo.com 20. Nokia 3500c © Copyright 2009, Opera Software ASA, All rights Reserved. 8
  • 9. Part 3: Spotlight on the Commonwealth of Independent States (CIS) Highlights ■ The top 11 countries using Opera Mini in the CIS are: Russia, Ukraine, Belarus, Kazakhstan, Armenia, Uzbekistan, Moldova, Kyrgyzstan, Azerbaijan, Tajikistan and Turkmenistan. ■ Some numbers regarding the CIS: From September 2008 to September 2009, overall page views in the top 11 countries listed increased 133%. From September 2008 to September 2009, overall unique users in the top 11 countries listed increased 55%. From September 2008 to September 2009, overall data transferred in the top 11 countries listed increased 174%. ■ Growth rates in the CIS: Turkmenistan, Kyrgyzstan and Uzbekistan lead the top 11 countries in growth of unique users. ■ Nokia and Sony Ericsson are by far the most popular handset brands chosen by Opera Mini users in the CIS. Snapshot: Russia ■ Page-view growth since September 2008: 109.6% ■ Unique-user growth since September 2008: 47.1% ■ Page-views per user: 388 ■ Data (compressed) transferred per user (MB): 7 ■ Data (compressed) transferred per page view (KB): 18 Top 10 sites in Russia (unique users) Top handsets for September 2009 1. vkontakte.ru 1. Nokia 6300 2. odnoklassniki.ru 2. Nokia N73 3. yandex.ru 3. Sony Ericsson K790i 4. mail.ru 4. Nokia 5310 5. wikipedia.org 5. Nokia 6233 6. google.com 6. Sony Ericsson K750i 7. my.opera.com 7. Sony Ericsson K550i 8. wapos.ru 8. Sony Ericsson W910i 9. spaces.ru 9. Nokia N70 10. seclub.org 10. Nokia 6120c Snapshot: Ukraine ■ Page-view growth since September 2008: 195.1% ■ Unique-user growth since September 2008: 54.9% ■ Page-views per user: 569 ■ Data (compressed) transferred per user (MB): 10 ■ Data (compressed) transferred per page view (KB): 18 Top 10 sites in Ukraine (unique users) Top handsets for September 2009 1. vkontakte.ru 1. Nokia 6300 2. yandex.ru 2. Nokia 6233 3. mail.ru 3. Nokia N73 4. yandex.ru 4. Sony Ericsson K750i 5. wikipedia.org 5. Sony Ericsson K800i 6. spaces.ru 6. Sony Ericsson K550i 7. my.opera.com 7. Nokia 5310 8. wapos.ru 8. Nokia 5130c 9. google.com.ua 9. Nokia N70 10. waplog.net 10. Nokia 5610 © Copyright 2009, Opera Software ASA, All rights Reserved. 9
  • 10. Snapshot: Belarus ■ Page-view growth since September 2008: 327.2% ■ Unique-user growth since September 2008: 141.8% ■ Page-views per user: 420 ■ Data (compressed) transferred per user (MB): 7 ■ Data (compressed) transferred per page view (KB): 18 Top 10 sites in Belarus (unique users) Top handsets for September 2009 1. vkontakte.ru 1. Nokia 6300 2. mail.ru 2. Sony Ericsson K800i 3. yandex.ru 3. Sony Ericsson K750i 4. odnoklassniki.ru 4. Nokia 6233 5. tut.by 5. Sony Ericsson K550i 6. google.com 6. Nokia 5310 7. wikipedia.org 7. Nokia N73 8. onliner.by 8. Nokia 3110c 9. wapos.ru 9. Sony Ericsson K600i 10. spaces.ru 10. Sony Ericsson W810i Snapshot: Kazakhstan ■ Page-view growth since September 2008: 357.5% ■ Unique-user growth since September 2008: 233.9% ■ Page-views per user: 464 ■ Data (compressed) transferred per user (MB): 6 ■ Data (compressed) transferred per page view (KB): 14 Top 10 sites in Kazakhstan (unique users) Top handsets for September 2009 1. mail.ru 1. Nokia 6300 2. yandex.ru 2. Nokia 5310 3. vkontakte.ru 3. Nokia 5130c 4. odnoklassniki.ru 4. Nokia N73 5. google.com 5. Nokia 6233 6. wapos.ru 6. Nokia 6500c 7. wikipedia.org 7. Nokia 6500s 8. mirtesen.ru 8. Nokia 5610 9. yahoo.com 9. Nokia N70 10. rambler.ru 10. Nokia 3110c © Copyright 2009, Opera Software ASA, All rights Reserved. 10
  • 11. Snapshot: Armenia ■ Page-view growth since September 2008: 716.5% ■ Unique-user growth since September 2008: 356.1% ■ Page-views per user: 667 ■ Data (compressed) transferred per user (MB): 5 ■ Data (compressed) transferred per page view (KB): 8 Top 10 sites in Armenia (unique users) Top handsets for September 2009 1. odnoklassniki.ru 1. Nokia 6300 2. mail.ru 2. Nokia N73 3. yandex.ru 3. Sony Ericsson K750i 4. wapos.ru 4. Nokia 6233 5. my.opera.com 5. Samsung E250 6. vkontakte.ru 6. Nokia 6500s 7. google.com 7. Nokia 5310 8. waplog.net 8. Nokia 6500c 9. spaces.ru 9. Nokia 2600c 10. wikipedia.org 10. Sony Ericsson K850i Snapshot: Uzbekistan ■ Page-view growth since September 2008: 905.0% ■ Unique-user growth since September 2008: 454.5% ■ Page-views per user: 293 ■ Data (compressed) transferred per user (MB): 5 ■ Data (compressed) transferred per page view (KB): 17 Top 10 sites in Uzbekistan (unique users) Top handsets for September 2009 1. mail.ru 1. Nokia 6300 2. odnoklassniki.ru 2. Nokia 6233 3. yandex.ru 3. Nokia N73 4. google.com 4. Sony Ericsson K750i 5. my.opera.com 5. Nokia 6500s 6. wapos.ru 6. Nokia 5310 7. vkontakte.ru 7. Nokia 3110c 8. spaces.ru 8. Sony Ericsson K800i 9. rambler.ru 9. Nokia 3120b 10. mirtesen.ru 10. Nokia 6500c © Copyright 2009, Opera Software ASA, All rights Reserved. 11
  • 12. Snapshot: Moldova ■ Page-view growth since September 2008: 516.6% ■ Unique-user growth since September 2008: 146.7% ■ Page-views per user: 403 ■ Data (compressed) transferred per user (MB): 9 ■ Data (compressed) transferred per page view (KB): 22 Top 10 sites in Moldova (unique users) Top handsets for September 2009 1. odnoklassniki.ru 1. Nokia 6300 2. mail.ru 2. Nokia N73 3. google.com 3. Nokia 6233 4. faces.md 4. Nokia N70 5. yandex.ru 5. Sony Ericsson K750i 6. vkontakte.ru 6. Sony Ericsson K800i 7. 999.md 7. Nokia 5130c 8. wapos.ru 8. Nokia 5310 9. spaces.ru 9. Nokia 3120b 10. rambler.ru 10. Nokia 6120c Snapshot: Kyrgyzstan ■ Page-view growth since September 2008: 781.9% ■ Unique-user growth since September 2008: 459.4% ■ Page-views per user: 397 ■ Data (compressed) transferred per user (MB): 7 ■ Data (compressed) transferred per page view (KB): 18 Top 10 sites in Kyrgyzstan (unique users) Top handsets for September 2009 1. mail.ru 1. Nokia 6300 2. odnoklassniki.ru 2. Nokia 5130c 3. yandex.ru 3. Nokia 6233 4. google.com 4. Nokia N73 5. wapos.ru 5. Nokia 5310 6. vkontakte.ru 6. Nokia 3110c 7. my.opera.com 7. Nokia 6303c 8. spaces.ru 8. Nokia 6500s 9. wikipedia.org 9. Nokia 6500c 10. kotok.ru 10. Nokia 3120b © Copyright 2009, Opera Software ASA, All rights Reserved. 12
  • 13. Snapshot: Azerbaijan ■ Page-view growth since September 2008: 928.2% ■ Unique-user growth since September 2008: 274.7% ■ Page-views per user: 629 ■ Data (compressed) transferred per user (MB): 4 ■ Data (compressed) transferred per page view (KB): 7 Top 10 sites in Azerbaijan (unique users) Top handsets for September 2009 1. mail.ru 1. Nokia N73 2. odnoklassniki.ru 2. Nokia 5130c 3. google.com 3. Nokia 6300 4. myleo.az 4. Sony Ericsson K750i 5. vkontakte.ru 5. Nokia 6120c 6. my.opera.com 6. Nokia N70 7. yandex.ru 7. Nokia 5800d 8. livescore.com 8. Nokia E51 9. facebook.com 9. Nokia 6233 10. rambler.ru 10. Nokia N95 Snapshot: Tajikistan ■ Page-view growth since September 2008: 180.2% ■ Unique-user growth since September 2008: 99.8% ■ Page-views per user: 294 ■ Data (compressed) transferred per user (MB): 3 ■ Data (compressed) transferred per page view (KB): 11 Top 10 sites in Tajikistan (unique users) Top handsets for September 2009 1. mail.ru 1. Nokia 6300 2. yandex.ru 2. Nokia N73 3. odnoklassniki.ru 3. Nokia 6233 4. vkontakte.ru 4. Nokia N70 5. google.com 5. Nokia 6500s 6. wapos.ru 6. Sony Ericsson K750i 7. my.opera.com 7. Nokia 6120c 8. rambler.ru 8. Nokia 3120b 9. waplog.net 9. Nokia 5310 10. spaces.ru 10. Nokia 6500c © Copyright 2009, Opera Software ASA, All rights Reserved. 13
  • 14. Snapshot: Turkmenistan ■ Page-view growth since September 2008: 235,131,400.0% ■ Unique-user growth since September 2008: 1,112,900.0% ■ Page-views per user: 211 ■ Data (compressed) transferred per user (MB): 3 ■ Data (compressed) transferred per page view (KB): 13 Top 10 sites in Turkmenistan (unique users) Top handsets for September 2009 1. mail.ru 1. Nokia 6300 2. odnoklassniki.ru 2. Nokia 5310 3. google.com 3. Nokia 6500s 4. vkontakte.ru 4. Sony Ericsson K800i 5. yandex.ru 5. Nokia N73 6. rambler.ru 6. Nokia 6233 7. my.opera.com 7. Nokia 5800d 8. spaces.ru 8. Sony Ericsson K770i 9. yahoo.com 9. Sony Ericsson W910i 10. facebook.com 10. Nokia 3110c © Copyright 2009, Opera Software ASA, All rights Reserved. 14
  • 15. Part 4: Data costs and savings Since the data is compressed by up to 90%, Opera Mini users potentially save a lot of money. Based on the average cost of browsing the Web on a mobile phone (on a per MB basis), users in the top 10 countries save up to 672 million USD per month, or over 8.1 billion USD per year1 . (This estimate does not take into account pricing for users who have unlimited-use data plans.) By providing a significant economic advantage to end users, we believe that Opera Mini encourages usage of the mobile Web that would not occur otherwise, especially in places where unlimited-use data plans are uncommon or too expensive. Opera Mini also benefits operators by making the Web available on a wider range of their available handsets and by reducing their bandwidth costs (through the use of Opera Mini’s compression technology). On a monthly basis, users in the United States and the United Kingdom save the most money using Opera Mini, based on their usage and the average cost of browsing (per MB). Monthly data costs and savings Country Data per user (MB) Data cost (USD/MB) Saved (USD) Russia 7 0.22 13.80 Indonesia 6 0.43 23.50 India 6 0.12 6.90 China 2 1.50 95.30 Ukraine 10 0.17 15.00 South Africa 4 0.27 10.30 United States 6 2.00 100.10 United Kingdom 4 1.68 66.70 Poland 6 0.88 44.00 Vietnam 5 0.61 29.10 1 To calculate this, we looked at the top operators in each country, determined how much they typically charge per MB of browsing, and averaged those figures together. The average cost of browsing in each country was multiplied by the amount of traffic generated in each country, and the resulting totals were summed. © Copyright 2009, Opera Software ASA, All rights Reserved. 15
  • 16. Average monthly data costs in the top 10 countries Country Cost per MB (local currency) Cost per MB (USD) Russia 6.5 RUB 0.22 Indonesia 4,096 IDR 0.43 India 5.7 INR 0.12 China 10.24 CNY 1.50 Ukraine 1.4 UAH 0.17 South Africa 2 ZAR 0.27 United States 2 USD 2.00 United Kingdom 1.02 GBP 1.68 Poland 2.46 PLN 0.88 Vietnam 10978 VND 0.61 © Copyright 2009, Opera Software ASA, All rights Reserved. 16