Presented to marketing team at NBC Universal

1. AWARD WINNING
KEY ART
KARL VONTZ, DIRECTOR, KEY ART AWARDS
@kvontz

2. The Key Art Awards is produced and
managed by The CLIO Awards, one
of the world’s most recognized
awards competition for advertising,
design and communications.
@kvontz

3. 41 Years Old
Over 2,000 Entries
From 150 Agencies
More Than 60 Judges
43 Categories
10 Mediums
4 Entry Types
LESS THAN 1% WIN GOLD
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4. ENTRY TYPES
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5. @kvontz

6. @kvontz

7. @kvontz

8. @kvontz

9. MEDIA
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10. Audio
A/V & A/V Technique
Print & Print Technique
Packaging
Display
Digital
Integrated Campaigns
Innovative Media
@kvontz

11. JURY MEMBERS
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12. @kvontz

13. @kvontz

14. THE AWARDS
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15. 2012 SHOW OPEN
https://vimeo.com/52888148
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16. AUDIENCE
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17. Lower Engagement
Skimmers
Investment
Accessibility
Dippers
Divers
Higher Engagement
@kvontz
Credit: Mike Monello, Campfire

18. AWARD WINING
WORK
@kvontz

19. INNOVATIVE
MEDIA
@kvontz

20. “Like any great song sounds like something
you’ve already heard, great key art looks like
something that you’ve seen before but
despite searching you can’t really find
anything quite like it. In great situations, it
can dictate where the industry goes in terms
of advertising, but it doesn’t have to.”
Jeremy Keeler, mOcean
@kvontz

21. STRIKE BACK: INTERACTIVE WALL
https://vimeo.com/52883686
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22. DALLAS: FIELD
https://vimeo.com/52883681
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23. DIGITAL
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24. “Approach digital as an experience rather than a
content channel. Instead of telling your story,
create experiences that immerse the audience in
the world of the film or TV show and allow them to
experience or create their own personal stories.”
Mike Monello, Campfire
@kvontz

25. PROMETHEUS: DIGITAL TRANSMEDIA
https://vimeo.com/52883683
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26. THE LAST EXORCISM: CHAT ROULETTE
https://vimeo.com/52886074
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27. “Master and employ the best digital technology and
techniques to bring work to life, but don’t forget the
underlying tenets of design still apply.
These ideas are so essential that they were perhaps
best encapsulated hundreds of years ago by one of
history’s greatest artists and creators, Leonardo da
Vinci, who said, “Simplicity is the ultimate
sophistication.”
Stu Pope, Ayzenberg Group
@kvontz

28. @kvontz

29. @kvontz

30. @kvontz

31. @kvontz

32. PRINT
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33. “The most important part of a successful poster
is a METAPHOR as a tool to tell the story.”
Tomasz Opasinski, REV Creative
@kvontz

34. @kvontz

35. @kvontz

36. @kvontz

37. PHOTOGRAPHY
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38. FRANK W. OCKENFELS 3
https://vimeo.com/52888056
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39. PRINT
CAMPAIGN
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40. “If you can bring someone to tears with an
image, you have a winning design. After all,
the heart is a lonely hunter waiting for the
next thing of beauty to fall in love with.”
James Verdesoto, Indika
@kvontz

41. @kvontz

42. @kvontz

43. @kvontz

44. MOTION
POSTER
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45. “It's about pushing creative thinking so
advertising does more than just create visual
noise. It evokes a response and/or an emotion,
whether positive or negative and makes
consumers engage and not discard.”
Brad Johnson, Arsonal
@kvontz

46. PUSS IN BOOTS: MOTION POSTER
https://vimeo.com/52884361
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47. THE OTHER GUYS: MOTION POSTER
https://vimeo.com/52884360
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48. BILLBOARD
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49. “Have a strong idea first but challenge the
genre. Think about it differently. Cheesy
comedies have this knack of always being
on white and having bold red type - how can
you get away with a comedy who's image is
black and white?”
Kenny Gravillis, Gravillis Inc.
@kvontz

50. @kvontz

51. “I always look for Print that informs, piques your
curiosity and in an ideal world conveys to the
viewer something provocative in a secondary
read. In other words...the extra takeaway comes
from multiple exposures to the art whether in a
theater lobby or driving by a billboard.”
Frank Chiocchi, Disney
@kvontz

52. @kvontz

53. @kvontz

54. @kvontz

55. PACKAGING
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56. “If the movie goer can look at the art again after
seeing the movie and say, "WOW! I really
understand what that art was telling me." only then
has it truly made a threaded emotional connection
to the film”
Ryan Cramer, Neuron Syndicate
@kvontz

57. @kvontz

58. “Getting the consumer's attention has
always been a struggle, but with the sheer
mass of visual stimuli coming at us on every
platform, at every second, it's getting even
harder.
So to me the answer is simple: surprise me.”
Justin Carroll, Hamagami/Carroll
@kvontz

59. @kvontz

60. DISPLAY
@kvontz

61. “Standees have to be extremely over-powering and
interesting in-theater to catch the movie goers eye.
Next to the trailer, standees are the second most
effective marketing tool in-theater, better than
banners or any other signage”
Darren McClure, OnDisplay Creative
@kvontz

62. @kvontz

63. @kvontz

64. @kvontz

65. SAUL BASS
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66. @kvontz

67. SAUL BASS
https://vimeo.com/52888147
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68. AUDIO/VISUAL
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69. “Evoking feelings of eroticism, pathos, and
despair, ‘Shame’ is a great example of smart,
focused editing that is subtly restrained yet
still gets the point across.”
Rob Troy, The Ant Farm
@kvontz

70. SHAME: TRAILER
https://vimeo.com/52883684
@kvontz

71. “Good A/V makes me a bit misty or makes
me throw a fist in the air and say "fuck
yeah!".”
Justin King-Hall, Transit
@kvontz

72. MAN OF STEEL: TRAILER
https://vimeo.com/52883682
@kvontz

73. INTEGRATED
CAMPAIGNS
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74. “An integrated campaign is exactly that...one in
which all the components dovetail together in a
smart, creative and seamless manner.”
Frank Chiocchi, Disney
@kvontz

75. TED: INTEGRATED CAMPAIGN
https://vimeo.com/52886076
@kvontz

76. @kvontz