Magus presentation from KWD Webranking awards 2010. What the KWD Webranking results reveal about the state of corporate websites

1. Is your web presence working hard enough?
What the Webranking results reveal about the state of
corporate websites
Simon Lande, CEO, Magus
simon.lande@magus.co.uk
i l d @ k
27 January 2011

2. Introduction
• Magus ActiveStandards™ used to analyse
every website in the H&H Webranking
• Quantifiable metrics for how the sites are
performing across 3 key areas:
o Accessibility
o Usability
o SEO

3. How we did it
• Sample 100 pages chosen from each site
• Each page tested against 19 best practice
website standards
• Sites scored for key indicators of
effectiveness: SEO, accessibility and
usability
• Plus overall quality score based on average
errors per page

4. Overall best and worst performers by country
p y y
# Country Av. # Country Av.
1 South Korea (1) 1.46 31 Belgium (13) 4.44
2 Iceland (2)
( ) 1.63 32 Russia (32)
( ) 4.9
3 Czech Republic (3) 1.96 33 India (1) 4.91
4 UK (99) 2.4 34 Saudi Arabia (23) 5.06
5 Japan (6) 2.6 35 Greece (7) 5.22
6 Germany (60) 2.67 36 Cyprus (1) 5.26
7 Spain
S i (26) 2.73
2 73 37 Qatar
Q t (12) 5.52
5 52
8 Switzerland (47) 2.74 38 Canada (2) 5.57
9 Norway (20) 2.83 39 China (9) 5.62
10 Sweden (98) 2.9 40 Bahrain (10) 6.03

5. #1
Overall best and worst performers by country
p y South Korea
y
(1.46)
#2
Iceland
#4 #3
(1.63)
UK
Czech Republic
(2.4)
(1.96)
# Country Av. # Country Av.
1 South Korea (1) 1.46 31 Belgium (13) 4.44
2 Iceland (2)
( ) 1.63 32 Russia (32)
( ) 4.9
3 Czech Republic (3) 1.96 33 India (1) 4.91
4 UK (99) 2.4 34 Saudi Arabia (23) 5.06
5 Japan (6) 2.6 35 Greece (7) 5.22
6 Germany (60) 2.67 36 Cyprus (1) 5.26
7 Spain
S i (26) 2.73
2 73 37 Qatar
Q t (12) 5.52
5 52
8 Switzerland (47) 2.74 38 Canada (2) 5.57
9 Norway (20) 2.83 39 China (9) 5.62
10 Sweden (98) 2.9 40 Bahrain (10) 6.03

6. Overall best and worst performers by country
p y y
# 38
Canada
(5.57)
# Country Av. # Country Av.
1 South Korea (1) 1.46 31 Belgium (13) 4.44
2 Iceland (2)
( ) 1.63 32 Russia (32)
( ) 4.9
3 Czech Republic (3) 1.96 33 India (1) 4.91
4 UK (99) 2.4 34 Saudi Arabia (23) 5.06
5 Japan (6) 2.6 35 Greece (7) 5.22
6 Germany (60) 2.67 36 Cyprus (1) 5.26
7 Spain
S i (26) 2.73
2 73 37 Qatar
Q t (12) 5.52
5 52
8 Switzerland (47) 2.74 38 Canada (2) 5.57
9 Norway (20) 2.83 39 China (9) 5.62
10 Sweden (98) 2.9 40 Bahrain (10) 6.03

7. # 20
Netherlands
Overall best and worst performers by country
p y (3.63)y
# 23
# 24 Italy
US (3.69)
(3 69)
(3.7)
# Country Av. # Country Av.
1 South Korea (1) 1.46 31 Belgium (13) 4.44
2 Iceland (2)
( ) 1.63 32 Russia (32)
( ) 4.9
3 Czech Republic (3) 1.96 33 India (1) 4.91
4 UK (99) 2.4 34 Saudi Arabia (23) 5.06
5 Japan (6) 2.6 35 Greece (7) 5.22
6 Germany (60) 2.67 36 Cyprus (1) 5.26
7 Spain
S i (26) 2.73
2 73 37 Qatar
Q t (12) 5.52
5 52
8 Switzerland (47) 2.74 38 Canada (2) 5.57
9 Norway (20) 2.83 39 China (9) 5.62
10 Sweden (98) 2.9 40 Bahrain (10) 6.03

8. UK results overview
#5
SEO
(5/10)
25%
top
100 sites
#5
Accessibility
(6.8/10)
# 14
Usability
(7/10)

9. Accessibility: Key facts
• Providing disabled users with equivalent
access to information and services, to that
provided to able bodied users
able-bodied
• Legal requirement in certain countries
• Accessible websites are more usable and
work better on mobile devices
• The W3C have developed an international
standard f website accessibility: W b
t d d for b it ibilit Web
Content Accessibility Guidelines (WCAG)

10. Accessibility: Key findings
145 Score 9 - 10
(16%)
Score 5 - 8.9
473 (51%) Score 0 - 4.9
302 (33%)
Majority of top performers (green) are in
Northern & Central Europe
30% of all pages analysed had images with
missing “ALT” attributes
ALT

11. SEO: Key facts
• The practice of optimising web pages to
improve their ranking within ‘natural’ or
‘organic’ search engine results
organic
• Analysis measures how well web content is
structured for “findability” and keyword
promotion within search engines
• Good SEO is achieved through careful
planning and consideration of the website
content

12. SEO: Key findings
27(3%)
Score 9 - 10
Score 5 - 8.9
279 (30%)
Score 0 - 4.9
614 (67%)
35% of pages analysed were missing meta
description
10% had missing or single word title tag content

13. Usability: Key facts
• How well web visitors can use a site to
achieve their goals, and how satisfied they
are with that process
• Requires an understanding of user needs
• But also an on-going process of website QA
to track issues such as link integrity

14. Usability: Key findings
181 (20%)
Score 9 - 10
170 (18%)
Score 5 - 8.9
Score 0 - 4.9
( )
569 (62%)
10% of pages analysed had one or more
broken links on them
US and Canada near bottom of country league
table

15. Conclusions
• Basic preventable mistakes still widespread
Basic, preventable,
– even in web-savvy companies
• To perform well in any of these areas
requires an effective web governance
framework:
o Shared website standards across an organisation
o Editor training and skill development
o Tools a d processes to measure compliance with website
oo s and p ocesses easu e co p a ce t ebs te
standards, and support effective on-going QA

16. Thank you
Simon Lande
CEO, Magus
simon.lande@magus.co.uk
www.magus.co.uk
+44 (0)20 7019 4700
Find out how your
website ranks:
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