Making perfect use of mobile channels for corporate communications, investor relations, B2B, B2C and B2E. A workshop presentation from the KWD Webranking event 2014.

1. Welcome
What’s happening in ‘mobile’
and how leading multinationals
are taking advantage…

2. Show, discuss, generate ideas
Mobile and Apps workshop
!

3. Hello
Rick Sellers
Director, KW Digital
10+ years advising on all aspects of digital corporate
communications for large international companies including
Aviva, Barclays, Centrica, Dana Petroleum, ENRC, Imperial
Tobacco, National Express, Melrose, VimpelCom
Ron Vrijmoet
Co-Founder, Mobgen
MobGen is one of Europe’s leading mobile solution
specialists. Previously Chief Operating Officer Europe for
JWT/WPP, one of the world’s largest marketing services
firms. Prior to this, Ron worked internationally for WPP on
the marketing & communication activities of international
brands like Unilever, Vodafone, Kraft, Shell and Bosch

4. 1
First… background and stats 2
3
Mobile and Apps workshop

5. Mobile and tablet traffic to corporate websites
24.8%
30%
25%
December 2013
20%
15%
92%
10%
5%
Increase in 2013
2013/10
2013/07
2013/04
2013/01
2012/10
2012/07
2012/04
2012/01
2011/10
2011/07
2011/04
2011/01
0%
Source KW Digital

6. And these are important visitors…
Journalists
Investors
Analysts
Job seekers
…etc
Source KWD Webranking 2013-2014

7. The majority do not fully support mobile users
Source KWD Webranking 2013-2014

8. What are you saying? Your priorities?
41%
Have mobile
firiendly sites
38%
Have an App
Source KW Digital Web Management Report 2013

9. Things for us to consider
We have desktop sites, mobile sites, responsive sites,
IR/Media Apps… but
• Has the corporate communications industry ‘solved’ how
to approach mobile/App
• Are we missing an opportunity?
• Is there just one solution, or many?
• What do our users want?