27.11.2011

1. Hello
Startup Supper
betahaus | Köln
27.11.2011

2. Andreas
Kwiatkowski
1
20
5
www.kwiat.org www.kwiatkowsky.com

3. simfy
.be
11/2011
.at
Steereo 03/2011
.ch
08/2010
simfy Price Music Streaming .de
10/05/2006 comparison locker service 05/2010
simfy
Digital
concert
live
Concert recordings
Online
26/10/2007
I joined we are
here here :)
early late early late
2006 2007 2008 2009
2010 2010 2011 2011

4. Current challenges
Acquisition and conversion
Scalability
Internationalization
Partnerships

5. Dos and don‘ts
Start early—the time is now
Talk to anyone—no reason for stealth mode
Build and test—let early adopters decide
Focus, with love and simplicity—reduce complexity
Raise late and wisely—there is no going back
Hire carefully, fire fast—the team is essential

6. How to get started
TechCrunch, blogs like Paul Graham‘s or Brad Feld‘s
Ask the VC, podcasts—for a start and not too much
Books—if you like to educate yourself in detail
Rework—37signals as an example and for the right mindset
The Lean Startup—Eric Ries on how to try and error, then repeat
Crush It!—Gary Vaynerchuck kicks you in the ass to finally get going
Do it, with co-founders (not just friends), or get help
—from mentors, accelerators or incubators (f.e. Seedcamp)

7. Your questions
www.kwiat.org
@kwiat