Win It Girl is a new startup business that connects brands, consumers, and bloggers!

1. Business Type: Startup
Expected Launch: Summer 2009

2. WHO IS SHE?
Win It Girl is a real girl who loves to shop and try out the
latest products and services! She publishes a lifestyle blog at
www.WinItGirl.com that covers the best in home, style,
wellness, beauty, technology, and travel.
Win It Girl connects brands with blogs and their readers
through exclusive targeted campaigns called Win Its, which
include reviews, giveaways, and advertising.
Win Its run on e-mail, blog, and social networking platforms.
Readers are given the opportunity to win the featured
products, with the option of donating their winnings to
charity.

3. HOW IT WORKS
Step 1:
Win It Girl gets cool products from brand partners and reviews
them in her blog and newsletter.
Step 2:
Win It Girl partners with blogs to give away the products
through contests, sweepstakes, and giveaways called Win Its.
Step 3:
Readers win prizes and have the option of donating their
winnings to a charity of their choice!

4. FEATURES
Although Win It Girl’s community is undoubtedly driven by her
amazing Win Its campaigns, her readers will also find value in her
Deal Its, Win Wins, and Other Giveaways features.
Deal Its:
Exclusive deals, made only available to Win It Girl readers. These deals include
discounts, samples, and free offers from her brand partners.
Win Wins:
Win Its with a twist, winners don’t have to choose--our brand partners donate a
matching prize to winners’ charity of choice automatically.
Other Giveaways:
Win It Girl’s comprehensive listing of other related giveaways, sweepstakes, and contests.
Making WinItGirl.com readers’ one stop shop for all things giveaway and girly!

5. WHY BLOGGERS LOVE HER
• They want to offer affordable giveaways to their readers.
• Giveaways get their readers excited about future promos
and incentive to come back.
• Win It Girl gives them the opportunity to partner with
quality products and services.
• They love that Win It Girl allows their readers to give back to
charities.
• Win It Girl is free!

6. WHY BRANDS LOVE HER
•They can reach otherwise untapped niche markets
of women 18 and older.
• They receive targeted advertising and marketing
for up to a month.
•Win It Girl allows them to connect with otherwise overlooked
advertising opportunities.
• Win It Girl aligns herself with charities and nonprofits.
• Win It Girl is free!

7. PRESS
“Indeed, traditional advertising is struggling, to
put it mildly. Provide a good alternative, and
you’ll create benefits for brands, consumers—
and you!”-Blogger helps connect consumers and brands,
SpringWise.com, January 30, 2009
“A concept that embraces the new social media
trend.” -The Board of Innovation, May 7th, 2009
…..............................................................................................................
Nominated Startup for The Board of Innovation’s
“Business Model Innovation Award” 2009!

8. VOTE FOR HER!
Vote for Win It Girl on Idea Blob
@ http://bit.ly/Le4JS