3. Internet Marketing Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
36. Site Design Conversion is….. When a general site VISITOR becomes a LEAD or a SALE “All online marketing efforts are 100% pointless without realizing conversion. The lead or the sale is the ultimate goal….”
43. Site Design Breadcrumb: Subpages throughout the site should offer the visitor a view of the path by which they arrived. This allows for quick, efficient navigation through the site
44. Site Design Clean Homepage: Good design can take the place of ranking and positioning for leads…. #1 #1 spot does NOT guarantee leads!!
49. Site Design This website ranked at position 2-5 will create more leads than the #1 ranked site simply by virtue of design The #1 rank is worth NOTHING if it doesn't convert the visitors into leads
50. Landing Pages “Developed specifically to capture the target user and offer an immediate conversion”
51. Call To Action Page content grabs attention and makes the visitor say “yes, that is what I want” Multiple “calls to action” allow visitor to convert immediately into a lead
58. PPC vs. SEO Paid Advertising or SEO: Which is best for my business?
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61. PPC | Adwords CTR - Click Through Rate measures number of clicks against number of impressions. CPC - Cost Per Click measures the overall cost of bringing a visitor in. Keyword Variables: Are you using the most effective terms and/or variations of the term
62. Keyword Variables Prior to Proper Mgmt. Search Phrases Targeted Plastic Surgery Face Lift Tummy Tuck Breast Augmentation Liposuction Skin Care Cosmetic Surgery 69 others…….
63. Keyword Variables Search PhraseVolume Plastic Surgery Charlotte……………….... Plastic Surgery Charlotte ………………... Face Lift Charlotte…………………….…... Tummy Tuck Charlotte……………............ Breast Augmentation Charlotte…………. Liposuction Charlotte…………………….. Skin Care Charlotte………………………. Cosmetic Surgery Charlotte………. ……. 3612 1300 93 140 396 320 487 880 Over 7200 people searched for their services last month in “Charlotte” alone.
64. Keyword Variables Search PhraseVolume Plastic Surgery NC……………………… Face NC………………........................... Face Lift NC……..………………………. Tummy Tuck NC…………….................. Breast Augmentation NC……………….. Liposuction NC…………………………... Skin Care NC…………………………….. Cosmetic Surgery NC………….………... 5460 1320 480 720 970 1100 1300 1280 Over 12,000 people searched for their services last month in “NC” alone.
65. PPC | Adwords Conversion is….. When a general site VISITOR becomes a LEAD or a SALE “All online marketing efforts are 100% pointless without realizing conversion. The lead or the sale is the ultimate goal….”
66. PPC | Adwords PPC Management has one goal….. Lower Cost Per Conversion Increase Number of Conversions
69. Rank Importance Top 3-5 Natural results almost insures a visitor to your site
70. Rank Importance Percentage of users that only select on Page 1 is on the rise! % % % % % % % Source: Jupiter Research – 11/08
71. Rank Importance 49% Of users will abandon the search and change the search term if they don’t find relevant results on page #1 Source: Jupiter Research – 11/08
72. Rank Importance 39% Of users believe that the companies that come up highest in rankings are leaders within their field or industry Source: Jupiter Research – 11/08
81. How It Works Search Engines will take into account hundreds of factors within their algorithm. These factors are ever-changing as to not be discovered for the purpose of result manipulation. Successful SEO Firms will have the ability to stay on the cutting edge of what changes are being made to the current algorithm…….
84. Do-It-Yourself? Google will ban your site completely! “As Google changes it’s algorithm, it will deem previous SEO tactics as Black Hat Tactics and upon catching this, will ban your website”
86. Site Score One of the many things that plays a role is the page count
87. Case Study Challenge:Website was built completely using “flash”. Site did not rank for any of the search terms within the top 10 pages of results. Solution:Developed a high-level offsite campaign that incorporated the use of link building, online PR, landing page development, blogs and forums and social media. Keywords Top 10 Top 20 Unique Visits