This presentation was delivered 3/10/2011 in Las Vegas for the Vortex ASPDOTNETSTOREFRONT Conference.

1. Find Us Online www.BEMgroupinc.com @BEMinteractive

2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Part of the BĒM Group Social Media Marketing Series Presented by Kim E. Williams @WilliamsKim

3. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Agenda – in 30 minutes Overview of Digital Marketing Landscape Role of Social Media Uniqueness of Social Media How it can work for you - kinda

4. Overview Social Marketing Paid Advertising Email Campaigns Mobile Strategy Search Optimization Google Analytics Great Website Solid Hosting

5. Overview Social Media Marketing

6. Digital gains larger portion of marketing budget Traditional budgets shrink Overview

7. Role of Social

8. Role of Social Understanding & embracing social network marketing is mission critical.

9. Understanding & embracing social network marketing PROPERLY is mission critical. Uniqueness of Social

10. Understanding & embracing social network marketing PROPERLY is mission critical. Social Works!? DO’s – Branding, Search Optimization DON’Ts – Leads, Sales

11. Understanding & embracing social network marketing PROPERLY is mission critical. Social Works!? Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.

12. Social Reputation – What? Reach Engagement Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences. Sentiment Affect

13. Social Reputation – What? Reach Subscribers, Fans, Connections and Followers…

14. Social Reputation – What? Engagement Quantity of reaction to Reach…

15. Social Reputation – What? Quality of reaction to Reach… Sentiment

16. Social Reputation – What? Value of reaction to Reach… Brand Affect? Search Results? Affect

17. Social Reputation – What? Retention

18. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Conclusions Social Media is one tool to market ecommerce online Social Media is an effective tool to increase Search visibility and Brand awareness Search and Brand sells – thus does Social Media

19. The End

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