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The impact of mobile technology on education markets
- 1. PA International Conference 2008 15 th December 2008 The impact of mobile technology on education markets Kate Worlock Director/Lead Analyst [email_address]
- 3. US K-12 and Postsecondary Education Market 2008-11
- 5. Sales of e-book readers have increased rapidly Amazon Kindle ($359; n/a in UK) Est. Sales: Between 380-500k units in 2008 * Sony e-Reader $299 / £199 Est. Sales: Between 250-300k units in 2008 * iRex iLiad $699 / £469 Est. Sales: 10,000 – 50,000 units in 2008 Apple iPhone/iPod Touch + Stanza (free app) Est. Downloads: 395,000 to date (and 5,000 each day) *** Sources: * DIGITIMES, Citigroup estimates, Outsell estimates ** Outsell estimates *** Lexcycle, producer of the Stanza application
- 8. Laptops Is this the real killer mobile technology?
- 9. Conclusion: mobile use in education is still over the horizon....
- 10. http://www.outsellinc.com Outsell, Inc. 330 Primrose Road, Suite 510 Burlingame, CA 94010 Tel. +1 650 342 6060 Fax +1 650 342 7135 25 Floral Street London, WC2E 9DS Tel. +44 (0)20 8090 6590 Come By and Visit Us