2. The Doomed Newspaper Company
• Jenni Pinkley, Web Content Editor
• The Star Tribune (15th largest daily
paper in U.S.)
• January 15, 2009 - filed for Ch. 11
bankruptcy on its website due to
declining rate of print advertising
revenues
1. Source: United States Bankruptcy Court Southern District of New York, http://bankrupt.com/misc/StarTribune_Amended_DS.pdf
14. The New Plan
• June 2009 – Filed reorganization plan
• July 2009 – Plan approved
• Focus – paying off debts by means of increasing revenues
through new methods other than online ads: Strategic
social media and online marketing campaign
• Star Tribune’s Vita.mn entertainment website
• Social media, blog, video