3. Numbers
‣2,000,000 already sold
‣10,000 iPad apps in the store
‣35,000,000 downloaded apps
‣5,000,000 downloaded books
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4. So what?
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5. Just a device or a new Comfortable Computing era?
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6. What is Comfort driven interaction?
TV PC Smartphone iPad/Tablet
Interaction Watch Search Quick access Pleasure
Focus Passive Active Mobility Comfort
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16. iPad unique Device Distribution by Region
This data is based on the approximately 850,000 unique iPad devices in May 2010 in the AdMob network. A unique
device represents a device that has generated at least one ad request in a given month.
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17. iAD - advertising
‣Interactive advertising
‣Reach media/Misurable ROI
‣Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty
Mutual, State Farm, Geico, Sears, JCPenny,
Target, Best Buy, DirecTV, TBS network, Disney.
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18. Location aware ads
‣location is the key
‣New interaction model
‣Misurable ROI
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19. Advergames
‣Real games not gadgets
‣Play/watch/interact
‣Product interaction
‣Social integration
‣Location aware?
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20. Is this going to
change something for
your marketing too?
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21. Forrester Projects Tablets Will Outsell Netbooks By 2012,
Desktops By 2013
Source: http://techcrunch.com/2010/06/17/forrester-tablets-outsell-netbooks/
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32. Who is 01tribe?
01tribe is a leading multi-awarded digital media agency featured by
Forrester research for his highly innovative approach.
In less than three years, 01design won the Macromedia PocketPC
Contest (2005), Tourism@ Award (2006) and has been nominated
as finalist at the MAX Award for the first MTV project in 2006. In 2007,
01design won the "honorable mention" at the MAX Award USA for
Dolce & Gabbana and the MAX Award Europe, for Atac.
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34. 01tribe’s Awards
Atac Mobile D&G fashion Channel Fly60.com
Adobe MAX Awards 2007 Adobe MAX Awards 2007 Chicago Tourism@ Award 2006
Winner at MAX Europe Finalists Honorable mention Winners as best usage of technology
Mtv Mobile Flash Airlines
Adobe MAX Awards 2006 Macromedia PPC Contest 2005
Finalists at Max 2006 Best Business Application
Gustav Klimt - Le Corbusier Villa Adriana Enel Visita alle Centrali
Premio Musa Pirelli International Award 2004 - Italian Web Awards 2002
Finalist Finalist 2nd classified
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35. More questions?
Please get in contact with Luigi Greco 01tribe’s Co-founder
l.greco@01tribe.com
Mobile EU +39 333 285 9837
Mobile USA +1 773 816 3275
http://www.linkedin.com/in/luigigreco
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36. 01tribe opera con l’obiettivo di fornire un servizio in continuo miglioramento al fine di garantire la soddisfazione del cliente. A tal fine un Sistema di Gestione di
Qualità conforme alla normativa UNI EN ISO 9001/2000 è costantemente adottato nella pianificazione e successiva erogazione dei servizi. Detto Sistema
sarà inoltre certificato a breve da un Ente di Certificazione accreditato SINCERT.
Sede Operativa: Piazza Capponi 16 - 00193 Roma Phone +39 06 6872803 Fax +39 06 97256026
01tribe Srl Sede Legale: Via Eustachio Manfredi, 8 - 00197 Roma www.01tribe.com mail: info@01tribe.com
