The much-coveted 14-35 demographic are more segmented and harder to reach than ever before. So how do we engage this demographic, and how do we "get younger faster," as so many want to do? Note: The answer isn't Social Media. Al McWilliams from Quack!Media tells all.

1. holycrap
I
made
a
powerpoint
Powerpoint.
Yeah.
Woo.

2. reality.
• Facebook
=
38.4
y/o
• Twi?er
=
39.1
y/o
• 61%
of
Facepage
>
35
y/o
• 64%
of
Twa?er
>
35
y/o
• 0%
of
me
>
35
y/o
• Source:
Pingdom.com
via
Google
Ad
Planner
Data.

3. Famous
Twa?ers
• CNN
–
TV
• New
York
Times
–
Newspaper
• Brit
Brit
–
Music/TV
• Kim
K
–
TV/
Music(?)
• Seacrest
-­‐
TV/Radio/Billboards/Telepathy
• Ashton
–
TV,
Making
JT
cry
on
TV.
• Conan
–
TV
• You
get
the
idea.

4. G.A.S.
Young
G.A.S.
Basal
Rep
Sports/Videogames
School,
Future
Boys/Girls/HJs
Discre`onary

5. G.A.S.
Old
G.A.S.
Basal
Kids
Job
Doin
it
Mayonaise
Discre`onary

6. Red
Wings
• 600%
of
ROI
goal
in
first
season.
• Yeah.
• I
know.
• Bullet
Point!
• AGAIN
SERIOUSLY
600%!
Insane.

7. Gille?e