The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.

1. Copyright 2011 PREasy.com LLC Facebook SEO Janak Mehta PR Easy www.PREasy.com

4. Copyright 2011 PREasy.com LLC In This Session Facebook SEO Steps To Optimize Facebook Page Edge Rank

5. Copyright 2010 PREasy.com LLC

6. Facebook Page Vs. Website Copyright 2011 PREasy.com LLC

7. Anatomy Of Facebook Search Copyright 2011 PREasy.com LLC The first level is Facebook Autosuggest (also referred to as “Auto-Complete” results): just start typing your search term to get instant results right below the search box:

8. Important To Remember Facebook search results are unique to each user Facebook search is likely to heavily rely on connections It relies on exact match: for example, [blogging] versus [bloggers]: Copyright 2011 PREasy.com LLC

9. Blogging Vs. Bloggers Copyright 2011 PREasy.com LLC

10. Optimizing Facebook Page Copyright 2011 PREasy.com LLC

11. Copyright 2011 PREasy.com LLC Keyword Rich Page Name

12. Copyright 2010 PREasy.com LLC

14. Smart Vanity URL Copyright 2011 PREasy.com LLC www.facebook.com/username

15. Select Right Category Copyright 2011 PREasy.com LLC

16. Use Info Tab & About Box Copyright 2011 PREasy.com LLC

17. Copyright 2011 PREasy.com LLC Use Info Tab & About Box

18. Facebook Page Notes Add Twitter Favorites, Blog feed. www.twitter.com/username/favorites Example: “lawn sprinkler repair michigan” Copyright 2011 PREasy.com LLC

19. Add Tabs To Your Page Copyright 2011 PREasy.com LLC

20. Copyright 2010 PREasy.com LLC

21. Copyright 2010 PREasy.com LLC

22. Copyright 2011 PREasy.com LLC Build Links To Page

23. Copyright 2010 PREasy.com LLC Like Box http://developers.facebook.com/docs/plugins/

24. Copyright 2010 PREasy.com LLC Use Facebook As Page

25. Use Facebook As Page Copyright 2011 PREasy.com LLC

26. Copyright 2011 PREasy.com LLC

27. Edge Rank Copyright 2011 PREasy.com LLC

28. Edge Rank Simplified Affinity = The relationship between you and each individual fan Weight= Photos > Videos > Links > Status updates > Apps. Time = The more recent your post, the higher your EdgeRankscore Copyright 2011 PREasy.com LLC

29. Copyright 2010 PREasy.com LLC Image source: Likable Media

30. Object Vs. Edge Copyright 2011 PREasy.com LLC

31. Copyright 2010 PREasy.com LLC

32. Copyright 2010 PREasy.com LLC

33. Copyright 2010 PREasy.com LLC

35. 4-7 = Average.

36. 7-20 = Above average.

37. 20 + = Excellent.Pages with a very low amount of fans (<100) will most likely result in very high numbers due to a small sample size.

38. Copyright 2010 PREasy.com LLC

39. How To Increase Edge Rank Ask Questions Ask Opinions Incorporate relevant photos Add videos Include links in posts Interact with Fans Relate to current events Keep it “Fresh” Copyright 2011 PREasy.com LLC

41. Discover How Video Marketing Can Help You Get More Leads, Build Trust In Marketplace And Increase Sales Date:Thursday, June 16th, 2011 Time: 6:00 pm to 9:00 pmLocation: Eastern Michigan University38777 Six Mile RoadSuite 410/411Livonia, Michigan 48152To Attend Please Call: 734-743-1736OrRegister Online: www.socialmediami.com/register Copyright 2010 PREasy.com LLC

42. Copyright 2011 PREasy.com LLC

43. Facebook SEO What it does: Facebook internal search helps users find content; Google and Bing also rank Facebook Pages. Why it matters: Pages that are well defined and optimized will get higher rankings both within Facebook and on the major search engines. Copyright 2011 PREasy.com LLC

44. Facebook SEO - Why Your Facebook Fan Page can outrank Your website Facebook has higher page rank More Traffic than Google Perez Hilton is getting 7Million visitors/month from Facebook(source: hitwise) Virtually zero competition Very Few SEOs are focusing on Facebook Copyright 2011 PREasy.com LLC

45. Anatomy Of Facebook Search click to “See more results for…” to get to “Advanced Facebook” search results Includes Pages, Friends, Posts By Friends, Applications and even web results ( powered by Bing). Copyright 2011 PREasy.com LLC

46. Important To Remember Facebook search results are unique to each userYou never know what your friends or just random users will see for any given search query. Facebook search is likely to heavily rely on connections: how “close” the user is to each page - how many of their friends Like it or even how many Friends of Friends Like it. It relies on exact match: for example, [blogging] versus [bloggers]: Copyright 2011 PREasy.com LLC

47. Copyright 2011 PREasy.com LLC Keyword Rich Page Name The name of a Facebook Page is also its actual page title tag ( You can change uptill 100 likes) Facebook search is biased to “exact match”: your page will only have a chance to show up if it has the exact word the user types in the search box. Rule of thumb: Name your page after your brand without trying to make it too descriptive. BUT make sure to use your full name and break into the separate words Example: “Social Media Michigan” is better than “SocialMediaMichigan”

48. Select Right Category Make sure to specify Category and Subcategory. It will help the listing to be more easily identified in Facebook search results. Copyright 2011 PREasy.com LLC

49. Use Info Tab & About Box Copyright 2011 PREasy.com LLC Fill “About us” box and “Info” tab to describe the business. These fields offer more “indexable” content for search engines.

50. Page (In-)Links: In Facebook ‘off page’ focuses on having users Like your Page: Facebook Like = “vote” for a Page. Facebook uses Likes to measure both page popularity and relevancy to each separate user. More Likes = More links (search engines love) Copyright 2011 PREasy.com LLC Build Links To Page

51. News Feed Visibility => Edge Rank Copyright 2011 PREasy.com LLC

52. Edge Rank Simplified Affinity = the relationship between you and each individual fan. That is, how often a fan views and interacts with your Facebook page and individual posts. Plus, how much you engage with your fans: Facebook rewards you for building relationships! Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. Manual posts receive more weight than posts by apps. Time = the more recent your post, the higher your EdgeRank score. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Copyright 2011 PREasy.com LLC

53. “Overall, EdgeRank is based on three factors: affinity, weight and relevancy. When multiplied together, they have the ability to push your content to the New Feed’s ‘Top News,’ where fans will be able to see what your brand has to say. For instance, an image with dozens of Comments will have a higher affinity score than a status update with a few ‘Likes.’ In addition, and object’s relevancy will help determine how high it will appear within the ‘Top News.’ Any item that appears within the News Feed — such as a status update or video — is called an object, and any action taken on the object — such as a ‘Like’ or Comment — is called an edge.” Copyright 2011 PREasy.com LLC

54. The Page Wall: Update your regularly (at least a couple of times a week) with content about your niche, domain, business. It keeps the page “alive” and keeps both the search engines and the people coming back. Wall posts shows up in search engine Facebook search data expires after 30 days Page updates show up in both the Auto Suggest and Advanced Facebook search results which makes the Page easier to find. Copyright 2011 PREasy.com LLC Page Wall