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TACI GROUP
  WEBSITE
  9.11.2011




              TACI GROUP WEBSITE
                        9.11.2011
TACI GROUP WEBSITE
INTRODUCTION




                     INTRODUCTION
                     The aim of the project is to renew the image of the brand with a view to repositioning
                     of values, bearing in mind that the main intent is to emphasize the Group’s credibility.
                     The arrangement of the elements and the choice of colors are based on the intent to
                     communicate to the users a Group’s picture serious and reliable.
                     A detailed study of the Group allowed us to extract the key concepts needed to the rebrand.
                     Energy and Power can certainly not be forgotten; they are the cornerstones on which the
                     corporation is based.

                     However, these features should be accompanied by purely human values such as, for
                     example, the Passion, to ensure that users perceive the brand as something close to them
                     A unique vision of the brand makes it appear static, boring and far from human nature;
                     instead, the possibility to bring out the different dimensions of it, allows the emergence of
                     a dynamic and multifaceted reality, characterized by activities appreciated by the users.
                     Our goal is to create, through the different dimensions of values, a strong
                     and reliable brand.




                                                                                                                     TACI GROUP WEBSITE
                                                                                                                               9.11.2011
LOGO DECLINATION
TACI GROUP WEBSITE
LOGO DECLINATION




                                                                             NAME: SMALL SHIFT,
                                                                             BIG CHANGE.
                                                                             According with the basic idea of “restructuring” and “reposition” the
                                                                             associations linked to the group we decided to start from the main

                                 G             R     O    U          P       ingredient: the name.

                                                                             The name is what decides the fate of the first meeting between
                                                                             user an brand; so it’s needful that the ideas, transmitted by it, are
                                                                             characterized positively.
                                     HELVETICA NEUE
                                                                             A small change, such as the elimination of the word “Oil” and,
                                                                             therefore, the natural negative connotations associated with it, it
                                                                             might be useful to provide a better picture of the group.
                     C0                      C 100       C0
                     M 100                   M0          M0
                     Y 100                   Y 100       Y0
                     C0                      C 65        C 50




                             G   R   O   U    P
                                                         G   R   O   U   P




                                                                                                                          TACI GROUP WEBSITE
                                                                                                                                    9.11.2011
TACI GROUP WEBSITE
LOGO DECLINATION




                     G   R   O   U   P




                                         TACI GROUP WEBSITE
                                                   9.11.2011
RESEARCH
TACI GROUP WEBSITE
WEB RESEARCH




             WEB RECOGNITION
             We found the inspiration in the competitors and in those that we felt able to represent in a
             especially emotional way the key-concepts of their brand.
                                                                                                            TACI GROUP WEBSITE
                                                                                                                      9.11.2011
TACI GROUP WEBSITE
HEADER IMAGE RESEARCH




             HEADER IMAGE RESEARCH
             To find the key words and the image that express key concept in an emotional and non-trivial way,
             we referred to competitors and corporations who, in our opinion, have succeeded in this opera.
                                                                                                                 TACI GROUP WEBSITE
                                                                                                                           9.11.2011
TACI GROUP WEBSITE
ACTIVITIES IMAGE RESEARCH




                                       ENERGY                           MEDIA                            EDUCATION   SOCIAL




             ACTIVITIES IMAGE RESEARCH
             Four different categories for four distinct interest’s areas of the Group. For each one we tried to
             find the right name and the image that could best represent its meaning.
                                                                                                                              TACI GROUP WEBSITE
                                                                                                                                        9.11.2011
HEADER
TACI GROUP WEBSITE
HEADER




                     IMAGE: ENERGY AND PASSION                                          THE CLAIM IMPROVES THE
                     FROM NATURE                                                        CONCEPT:
                     The image is what allows us to express in a more immediate way     “More Energies. One Power.
                     the essence of the Group.                                          Passion Creates Multicolored Points of View “

                     The energy of the Group arises from its origins and eagle is the   Not only power. Lots of different energies, represented by group’s
                     symbol of them. The Power of a Group that keeps in mind the        activities, allowing you to create one reality faceted and colored by
                     matter of respecting nature.                                       the passion of people who work for it.




                                                                                                                                        TACI GROUP WEBSITE
                                                                                                                                                  9.11.2011
TACI GROUP WEBSITE
ALTERNATIVE HEADERS




                ALTERNATIVE HEADERS
                First case we wanted to highlight the Group’s power and nature harmony; In second case,
                we wanted to represent in a symbolic way creativity and passion concepts.




Likeness between the Nature’s energy and the Group’s power; the importance of the               Hands that create and from which, through the passion, may arise the energy you need
environment remains in the foreground.                                                          for any activity.




                                                                                                                                                  TACI GROUP WEBSITE
                                                                                                                                                            9.11.2011
PRIMARY TYPEFACE
TACI GROUP WEBSITE
PRIMARY TYPEFACE




         PRIMARY TYPEFACE                                 Helvetica                              Quicksand
                Helvetica is one of the most popular
          typefaces of all time. We decide to use it in
           contrast with Quicksand, a modern sans-
                 serif typeface smooth and rounded        REGULAR                                BOOK

                                                          ABCDEFGHIJKLMNOPQRSTUVXYZ              ABCDEFGHIJKLMNOPQRSTUVXYZ
                                                          abcdefghijklmnopqrstuvxyz 1234567890   abcdefghijklmnopqrstuvxyz 1234567890
                                                          /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu            /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu


                                                          BOLD                                   BOLD

                                                          ABCDEFGHIJKLMNOPQRSTUVXYZ              ABCDEFGHIJKLMNOPQRSTUVXYZ
                                                          abcdefghijklmnopqrstuvxyz 1234567890   abcdefghijklmnopqrstuvxyz 1234567890
                                                          /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu            /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu




                                                                                                                  TACI GROUP WEBSITE
                                                                                                                            9.11.2011
COLORS
TACI GROUP WEBSITE
WEBSITE COLORS




                                                                  WEBSITE MAIN COLORS
                                               White is the protagonist of the scene; white to express quiet and simplicity,
                                            white to dress of elegance and transparency, white to create the ideal environment
                                                                  to communicate credibility and security.
                                           Opposed but in complete harmony there are flashes of color; dynamism and vivacity
                                               which allow to focus on core activities of the group and having them emerge
                                                                       from the bright background.




                                                                                #ABCB4F




                                                                                                                                                       #FFFFFF
          #000000


                    #999999




                              #004B1D




                                        #E30613


                                                  #E30613



                                                            #FF6418



                                                                      #95519E




                                                                                          #00BFF3




                                                                                                                                 TACI GROUP WEBSITE
                                                                                                                                           9.11.2011
WEBSITE LAYOUTS
TACI GROUP WEBSITE
          9.11.2011
HOMEPAGE
A mix of simplicity and reliability, a blend of
tranquility and modernity.
We wanted that the Home Page was
minimal and institutional but, at the same
time, that gave the idea to move in a space
far-reaching, designed to put the user at
ease and wrap him with the tranquility
offered by the predominance of the color
white.

The resulting soft environment can
communicate indirectly the Group’s
credibility.
The group’s activities are highlighted by
different colors that are used, in addition
to attribute motion to the Home Page, to
recognize and identify the functional areas
of application.

Moreover, we couldn’t omit the links to the
major social networks; as well as being,
nowadays, the main communication and
content’s sharing channel, they even
represent a strong strategy of brand
awareness.




      TACI GROUP WEBSITE
                 9.11.2011
SECOND PAGES:
COMPANY
In keeping with the style of the home page,
this pages also puts the focus on simplicity,
clarity and readability.

Exaustive and intuitive contents are simply
paged and well spaced.

We tried to give importance to contents
that, in our opinion, appear relevant to
better clear each section.

Every secondary page was designed with
creativity and originality in order to bring
out the characteristics and peculiarities of
each activity.

However, through a comparison with your
needs and your desires, we would surely
be able to put more accurately the content
design.




      TACI GROUP WEBSITE
                9.11.2011
PRODUCT AND SERVICES >
TACI OIL
INTERNATIONAL




    TACI GROUP WEBSITE
              9.11.2011
PRODUCT AND SERVICES >
ARMO REFINERY




    TACI GROUP WEBSITE
              9.11.2011
PRODUCT AND SERVICES >
ALBANIAN SCREEN




    TACI GROUP WEBSITE
              9.11.2011
PRODUCT AND SERVICES >
SHKOLLA NOBEL




    TACI GROUP WEBSITE
              9.11.2011
PRODUCT AND SERVICES >
TACI FOUNDATION




    TACI GROUP WEBSITE
              9.11.2011
PRODUCT AND SERVICES >
MILAN JUNIOR
CAMP




    TACI GROUP WEBSITE
              9.11.2011
MANAGEMENT




 TACI GROUP WEBSITE
           9.11.2011
NEWS




 TACI GROUP WEBSITE
           9.11.2011
ENVIRONMENT




 TACI GROUP WEBSITE
           9.11.2011
CAREERS




  TACI GROUP WEBSITE
            9.11.2011
THANK YOU! FALEMINDERIT!




                           TACI GROUP WEBSITE
                                     9.11.2011

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Taci Group, a CMS Project

  • 1. TACI GROUP WEBSITE 9.11.2011 TACI GROUP WEBSITE 9.11.2011
  • 2. TACI GROUP WEBSITE INTRODUCTION INTRODUCTION The aim of the project is to renew the image of the brand with a view to repositioning of values, bearing in mind that the main intent is to emphasize the Group’s credibility. The arrangement of the elements and the choice of colors are based on the intent to communicate to the users a Group’s picture serious and reliable. A detailed study of the Group allowed us to extract the key concepts needed to the rebrand. Energy and Power can certainly not be forgotten; they are the cornerstones on which the corporation is based. However, these features should be accompanied by purely human values such as, for example, the Passion, to ensure that users perceive the brand as something close to them A unique vision of the brand makes it appear static, boring and far from human nature; instead, the possibility to bring out the different dimensions of it, allows the emergence of a dynamic and multifaceted reality, characterized by activities appreciated by the users. Our goal is to create, through the different dimensions of values, a strong and reliable brand. TACI GROUP WEBSITE 9.11.2011
  • 4. TACI GROUP WEBSITE LOGO DECLINATION NAME: SMALL SHIFT, BIG CHANGE. According with the basic idea of “restructuring” and “reposition” the associations linked to the group we decided to start from the main G R O U P ingredient: the name. The name is what decides the fate of the first meeting between user an brand; so it’s needful that the ideas, transmitted by it, are characterized positively. HELVETICA NEUE A small change, such as the elimination of the word “Oil” and, therefore, the natural negative connotations associated with it, it might be useful to provide a better picture of the group. C0 C 100 C0 M 100 M0 M0 Y 100 Y 100 Y0 C0 C 65 C 50 G R O U P G R O U P TACI GROUP WEBSITE 9.11.2011
  • 5. TACI GROUP WEBSITE LOGO DECLINATION G R O U P TACI GROUP WEBSITE 9.11.2011
  • 7. TACI GROUP WEBSITE WEB RESEARCH WEB RECOGNITION We found the inspiration in the competitors and in those that we felt able to represent in a especially emotional way the key-concepts of their brand. TACI GROUP WEBSITE 9.11.2011
  • 8. TACI GROUP WEBSITE HEADER IMAGE RESEARCH HEADER IMAGE RESEARCH To find the key words and the image that express key concept in an emotional and non-trivial way, we referred to competitors and corporations who, in our opinion, have succeeded in this opera. TACI GROUP WEBSITE 9.11.2011
  • 9. TACI GROUP WEBSITE ACTIVITIES IMAGE RESEARCH ENERGY MEDIA EDUCATION SOCIAL ACTIVITIES IMAGE RESEARCH Four different categories for four distinct interest’s areas of the Group. For each one we tried to find the right name and the image that could best represent its meaning. TACI GROUP WEBSITE 9.11.2011
  • 11. TACI GROUP WEBSITE HEADER IMAGE: ENERGY AND PASSION THE CLAIM IMPROVES THE FROM NATURE CONCEPT: The image is what allows us to express in a more immediate way “More Energies. One Power. the essence of the Group. Passion Creates Multicolored Points of View “ The energy of the Group arises from its origins and eagle is the Not only power. Lots of different energies, represented by group’s symbol of them. The Power of a Group that keeps in mind the activities, allowing you to create one reality faceted and colored by matter of respecting nature. the passion of people who work for it. TACI GROUP WEBSITE 9.11.2011
  • 12. TACI GROUP WEBSITE ALTERNATIVE HEADERS ALTERNATIVE HEADERS First case we wanted to highlight the Group’s power and nature harmony; In second case, we wanted to represent in a symbolic way creativity and passion concepts. Likeness between the Nature’s energy and the Group’s power; the importance of the Hands that create and from which, through the passion, may arise the energy you need environment remains in the foreground. for any activity. TACI GROUP WEBSITE 9.11.2011
  • 14. TACI GROUP WEBSITE PRIMARY TYPEFACE PRIMARY TYPEFACE Helvetica Quicksand Helvetica is one of the most popular typefaces of all time. We decide to use it in contrast with Quicksand, a modern sans- serif typeface smooth and rounded REGULAR BOOK ABCDEFGHIJKLMNOPQRSTUVXYZ ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 abcdefghijklmnopqrstuvxyz 1234567890 /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu BOLD BOLD ABCDEFGHIJKLMNOPQRSTUVXYZ ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 abcdefghijklmnopqrstuvxyz 1234567890 /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu /! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu TACI GROUP WEBSITE 9.11.2011
  • 16. TACI GROUP WEBSITE WEBSITE COLORS WEBSITE MAIN COLORS White is the protagonist of the scene; white to express quiet and simplicity, white to dress of elegance and transparency, white to create the ideal environment to communicate credibility and security. Opposed but in complete harmony there are flashes of color; dynamism and vivacity which allow to focus on core activities of the group and having them emerge from the bright background. #ABCB4F #FFFFFF #000000 #999999 #004B1D #E30613 #E30613 #FF6418 #95519E #00BFF3 TACI GROUP WEBSITE 9.11.2011
  • 18. TACI GROUP WEBSITE 9.11.2011
  • 19. HOMEPAGE A mix of simplicity and reliability, a blend of tranquility and modernity. We wanted that the Home Page was minimal and institutional but, at the same time, that gave the idea to move in a space far-reaching, designed to put the user at ease and wrap him with the tranquility offered by the predominance of the color white. The resulting soft environment can communicate indirectly the Group’s credibility. The group’s activities are highlighted by different colors that are used, in addition to attribute motion to the Home Page, to recognize and identify the functional areas of application. Moreover, we couldn’t omit the links to the major social networks; as well as being, nowadays, the main communication and content’s sharing channel, they even represent a strong strategy of brand awareness. TACI GROUP WEBSITE 9.11.2011
  • 20. SECOND PAGES: COMPANY In keeping with the style of the home page, this pages also puts the focus on simplicity, clarity and readability. Exaustive and intuitive contents are simply paged and well spaced. We tried to give importance to contents that, in our opinion, appear relevant to better clear each section. Every secondary page was designed with creativity and originality in order to bring out the characteristics and peculiarities of each activity. However, through a comparison with your needs and your desires, we would surely be able to put more accurately the content design. TACI GROUP WEBSITE 9.11.2011
  • 21. PRODUCT AND SERVICES > TACI OIL INTERNATIONAL TACI GROUP WEBSITE 9.11.2011
  • 22. PRODUCT AND SERVICES > ARMO REFINERY TACI GROUP WEBSITE 9.11.2011
  • 23. PRODUCT AND SERVICES > ALBANIAN SCREEN TACI GROUP WEBSITE 9.11.2011
  • 24. PRODUCT AND SERVICES > SHKOLLA NOBEL TACI GROUP WEBSITE 9.11.2011
  • 25. PRODUCT AND SERVICES > TACI FOUNDATION TACI GROUP WEBSITE 9.11.2011
  • 26. PRODUCT AND SERVICES > MILAN JUNIOR CAMP TACI GROUP WEBSITE 9.11.2011
  • 27. MANAGEMENT TACI GROUP WEBSITE 9.11.2011
  • 28. NEWS TACI GROUP WEBSITE 9.11.2011
  • 29. ENVIRONMENT TACI GROUP WEBSITE 9.11.2011
  • 30. CAREERS TACI GROUP WEBSITE 9.11.2011
  • 31. THANK YOU! FALEMINDERIT! TACI GROUP WEBSITE 9.11.2011