Social Media Presence and Policy
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This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
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Social Media Presence and Policy
- 1. Wisconsin State PrevenDon Conference June 14-‐16, 2011 Social Media Host/Moderator: LaDonna Coy with Emily Dieringer, Winnebago Co. Public Health Sara Mader, Madison Dane Co. Public Health Annie Allen, Sauk County Public Health #WSPC2011
- 2. LaDonna Coy, MHR, CPS, CDLA!
- 3. #Hashtag #WSPC2011 h0p://search.twi0er.com
- 4. Learning ObjecDves • Define “presence” in Social Media • Deciding “to post or not to post” • Share stories and examples • IdenDfy a set of tools to help you define your social media guidelines or policy
- 6. Networked Expertise Knowledge gets shared throughout Networks
- 7. RelaDonships … Like Comment Digg Tweet “Friend” Share Text Follow! Update! … make media social!
- 8. Social Media Tools
- 9. Establish Your Presence by … ing Shar CommenDng
- 10. Napkins & Cards
- 11. Emily Dieringer Winnebago Co. Public Health
- 19. Sara Mader, Madison Dane Co. Public Health
- 23. Where To Get Content? Websites YouTube Twi0er Facebook News Coworkers Community Events Department Events
- 24. Be Aware of what You Post
- 26. 5 Reasons a to have Social Media Policy
- 27. 1. Establish Clear Guidelines
- 28. 2. IdenDfy Standard Responses
- 29. 3. Have a Consistent, Coordinated Presence
- 30. 4. Protect Equipment Staff Ume Data ReputaUon (yours & organizaUons)
- 31. 5. Have a plan in place for crisis situaDons
- 33. Knowledge is shared … And change happens Through our Networks
- 34. Amplified as we … Like Comment Digg Tweet “Friend” Share Text Follow! Update! …make media social!
- 35. Social media [is] …a rapidly evolving culture, and a fundamental shi: in communica;ons, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era. -‐-‐Lisa Colton, Darim
- 36. References & Resources • All materials and links from today’s workshop h0p://technologyinprevenUon.wikispaces.com/wspc2011 • Red Cross Social Media Strategy Handbook h0p://sites.google.com/site/wharman/social-‐media-‐strategy-‐ handbook • Mayo Clinic Policy • h0p://sharing.mayoclinic.org/guidelines/for-‐mayo-‐clinic-‐ employees/ • Policy Tool for Social Media • h0p://socialmedia.policytool.net/ • CDC Social Media Tools, Guidelines and Best PracUces h0p://www.cdc.gov/SocialMedia/Tools/guidelines/index.html
- 37. References & Resources • Social Media Guidelines by Socialfish h0p://www.socialfish.org/2009/10/drabing-‐socmed-‐ guidelines.html • NTEN Tips for wriUng your first social media policy h0p://www.nten.org/blog/2010/02/17/Ups-‐wriUng-‐your-‐ first-‐social-‐media-‐policy Photo CitaDons All Photos from Istockphoto.com or Shu0erstock.com
- 38. This presentaUon is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate a0ribuUon is given and your resulUng product is made available under this same license. The license prohibits using this presentaUon for commercial purposes. A list of citaUons and links is included for your reference and use. Please cite all creaUve commons photos to the original source. Suggested A0ribuUon: Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State PrevenUon Conference, June 14-‐16, 2011.